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Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Book Business » Page 26

Book Business

Etch-A-Sketch Living

By Dan Balowon August 5, 2014
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Like everyone else in the world, I had an Etch-A-Sketch when I was young. When my wife and I had kids, we bought one for them as well. (You really only need one in the house) I have great admiration for anyone who could draw anything resembling anything identifiable on it, since the only thing I could draw were stairs.

The best part of an Etch-A-Sketch was also its worst.  If you messed up on a picture, you turn it upside down, shake it a few times and it was gone. The bad new was that if you made a beautiful picture worth the admiration of your friends, it could easily be erased by an evil-minded sibling.

There’s a spiritual metaphor somewhere in there for sure.

People are like Etch-A-Sketches. We learn important lessons and then with a shake of our heads, like what a cartoon character does after getting bonked on the head by a falling anvil, the lesson disappears.

Throughout human history, and certainly in the Bible, we see examples of people who make the same mistake twice, three-times or more, simply because they forgot God or what was important, or a lesson they once learned.

If you have been a Christian for a few years, you have ended up reading or studying something that you studied before. Sure, you studied Ephesians three years ago. I guarantee if you study it again this year, you’ll be reminded of something you completely forgot and see new things that you never thought of before.

Sunday school curriculum publishers have a multi-year scope and sequence of lessons that are repeated so a young person would learn about Elijah and Elisha when they are ages 5, 9 and 13…as an example.  At each age, they add something new to the story. Then, as adults that person is reminded in a sermon, or in a group or self-study of that same story of Elijah and Elisha and they add more bricks to their strong tower of Biblical knowledge and wisdom.

I am sure everyone knows someone (maybe you) who attended Sunday School when they were young, learned all sorts of Bible stuff, then wandered away from the church for a time.

When they finally reached of a point of no return in their life, where they needed to choose between spiritual or even physical life and death, the lessons from those Sunday School lessons came flooding back to mind as they accepted Christ into their lives.  And all those seemingly disconnected stories made sense…part of a continuing story that God gave us.

So, why do we need to communicate some of the same things over and over?

Because people forget.

How many times have you heard a sermon on the prodigal son?

Isn’t the narrative of the Israelites wandering in the desert after being liberated from Egypt a story about forgetting and reminding?

  • How many books do we need to remind us that our God is a loving God?
  • How many more do we need to remind us that we are not alone in our trials and troubles?
  • How many more books need to be written to make us look up rather than seeing only our circumstances?
  • How many more books need to be written to remind us of God’s promises for us every day?
  • How many Christmas stories need to be written to give a different perspective on the incarnation of the King of Kings?
  • How many more books do we need to help marriages?
  • How many more novels need to be written that put all of the above into story form?

The answer: More and more every year. (And not just because I work in publishing)

I happen to think that Christians are in a battle for the hearts and minds of people on this earth.  Books are one of the weapons we can use to push back on the darkness.

And there is a lot of darkness in this world, populated by forgetful people.

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Category: Book Business, The Publishing Life, TheologyTag: Faith, The Publishing Life

Publishing in the Rear View Mirror

By Dan Balowon July 15, 2014
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Every author, either self or traditionally published would like to write a book that sells today, but also tomorrow, next week and next year. Book publishing in all of it’s forms is the art of trying to predict what readers will want to buy in the future. I use the term “art” to describe publishing because no one who has been involved in book publishing for more than two weeks thinks it is 100% …

Read morePublishing in the Rear View Mirror
Category: Book BusinessTag: Book Business, Publishing History, The Publishing Life

Gone or Dawn? The Golden Age of Publishing

By Steve Laubeon July 14, 2014
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Recently Philip Yancey, a revered and bestselling author, wrote an article mourning the decline of the golden age of Christian Publishing. His words got me thinking… Are the Golden Days Gone? I have heard a lot of negative statements about the book industry, and the Christian publishing industry in particular, these past few years. Statements like “the system is broken,” …

Read moreGone or Dawn? The Golden Age of Publishing
Category: Book Business

A Brave Heart

By Dan Balowon June 24, 2014
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The 2014 Christy Awards were held last night in Atlanta, Georgia. Check the Christy Award’s website for the winners and other information. Three years ago in 2011, when the International Christian Retail Show was last held in Atlanta, the keynote speaker for the Christy Awards was Randall Wallace, who had a novel about to release from Tyndale House. Mr. Wallace is known for his writing and work in …

Read moreA Brave Heart
Category: Awards, Book Business, Creativity, Dan, ICRS, The Publishing LifeTag: Book Business, Christy Awards, publishing, The Publishing Life

Marcher Lord Press is Rebranded with a New Name

By Steve Laubeon June 2, 2014
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by Steve Laube At the recent Realm Makers conference in Philadelphia I had the privilege to announce that Marcher Lord Press is being rebranded as Enclave Publishing. I am excited to officially reveal the new logo below (More thoughts after the picture). Notice the tip of the sword… Why the name Enclave Publishing? An enclave is essentially defined as a group of like-minded people in a place …

Read moreMarcher Lord Press is Rebranded with a New Name
Category: Book Business, Publishing News, SteveTag: Christian, Enclave, Enclave Publishing, Fantasy, Marcher Lord Press, science fiction

The Big Just Got Bigger – HarperCollins Buys Harlequin

By Steve Laubeon May 5, 2014
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by Steve Laube Today’s Cinco de Mayo celebration should be renamed Cinco de Grande. Last week’s news that HarperCollins is buying Harlequin caused quite a stir in the industry. It had long been wondered if current owner Torstar, a Canadian media company that owns a number of properties, would do something with Harlequin. The primary reason is that each of the past four years has seen a …

Read moreThe Big Just Got Bigger – HarperCollins Buys Harlequin
Category: Book Business, TrendsTag: Book Business, Trends

Wanted: More Choir Members

By Dan Balowon February 11, 2014
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Dan Balow

At some point in their writing career, many Christian authors express a desire to write a book that would reach the un-churched. That desire is a completely honorable and wonderful goal, just as any believer should desire to represent Christ in their lives in such a way that unbelievers would ask them questions about the hope that is in them. 

However, the inference by such …

Read moreWanted: More Choir Members
Category: Book Business, Creativity, Dan, Get Published, The Publishing Life, TrendsTag: Christian, publishing, Writers

What is Crowdfunding? Is it Right for You?

By Steve Laubeon January 13, 2014
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Guest post by Nicole O'Dell

What is crowdfunding?

Crowdfunding is all the rage these days. And it makes sense because a successful campaign guarantees a successful product (book) launch since the necessary sales happen upfront. Or at least enough so that what comes later is gravy. How awesome is that?

But it can be a horrifying prospect to take your idea and present it to the public for a …

Read moreWhat is Crowdfunding? Is it Right for You?
Category: Book Business, Guest Post, TrendsTag: Book Business, Crowdfunding, Trends

Thankful for the Pioneers in Our Industry

By Dan Balowon November 26, 2013
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Yesterday, Steve Laube asked you to thank those who have the most direct connection with readers of books...the retail bookseller.  Steve has Christian retailing in his DNA.  He worked for Berean Christian stores, managing their Phoenix, Arizona locations and was named the Christian Booksellers Association Store of the year in 1989.  You win that award because you balance the business and ministry …

Read moreThankful for the Pioneers in Our Industry
Category: Book Business, Dan, Personal, The Publishing LifeTag: publishing

Thank a Bookseller

By Steve Laubeon November 25, 2013
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by Steve Laube

With this being Thanksgiving week I thought it appropriate to urge you to take a moment, visit your local bookseller, and say, "Thank you for supporting books!"

As I wrote elsewhere, it is tough to be in the retail side of the business. Online sales, rising rent and utilities, rising salaries, etc. are competition enough. I know many booksellers who are in the business for …

Read moreThank a Bookseller
Category: Book Business, Book Sales, Personal, SteveTag: Bookselling
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