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Helping to Change the World Word by Word

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Home » Book Business » Page 27

Book Business

Mao and the Four Pests

By Dan Balowon August 26, 2014
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In the late 1950’s , Chairman Mao Zedong of China implemented the first stages of his Great Leap Forward, an effort to move China away from a predominantly agrarian society to a modern industrial and political power. One of the first parts of the GLF was the Four Pests Campaign.

The Chinese government identified four scourges on their society and set out to eradicate them.  They were: rats, flies, mosquitoes and sparrows. It was determined that these four animals were destroying Chinese health and their food supply. (Sparrows ate the seeds for various crops). The entire population of mainland Communist China was mobilized and motivated to rid their country of the Four Pests.

To make a long and weird story short, they succeeded in purging the country of sparrows, driving certain species to near extinction, but since sparrows fed on locusts, those populations exploded unchecked and devoured a large percentage of the country’s crops which led to the Great Chinese Famine in the early 60’s, resulting in the deaths of over 20 million people.

That’s the very definition of the concept of unintended consequences!

Every one of us has our own personal Four Pests Campaign. We might call them our “if only” list.   These are not things that would improve your life if you had them, these are things that you think would improve your life if they were gone, eradicated or eliminated from your life entirely.

Debt, disease, discouragement, depression, discord, etc.

Get rid of these things and your life is better.

A friend of mine who owned his own business mentioned that his work would be a lot of fun if it wasn’t for customers. (he was joking…I think)  I am sure that teachers, doctors, car mechanics, retailers, scientists, salespersons and star athletes have their own lists of Four Pests they could live without.

Authors, publishers and even agents have their own individual lists of Four Pests.

Publishers would like to get rid of:

  • Risk
  • Competition
  • Failure
  • Change

Authors would love to get rid of:

  • Distractions
  • Rejection
  • Wasted effort
  • Author platforms

The list for agents probably contains some of the same elements of the author and publisher lists.

Funny thing about the items listed above, while all of them have some varying levels of pain associated with them, they are also the very things that make publishing interesting and challenging. It is also those things that sharpen and hone our skills. Maybe you have heard it said about any number of other worthwhile pursuits…if it were easy, then everyone could do it.

The “pests” you have in your life are also the tools that God uses to sharpen us and make us rely more on his faithfulness.

And all those great fruit of the spirit found in Galatians 5? There isn’t a qualifier that those are present in the absence of pests.  They are apparent in spite of pests.

By the way, more recently, China implemented a new Four Pests campaign, replacing sparrows with cockroaches, which no one complains about killing.

 

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Category: Book Business, Career, The Publishing LifeTag: Career, The Publishing Life

Publishers are From Mercury, Authors are From Pluto

By Dan Balowon August 19, 2014
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Next time someone tells you that Christianity is not as valid as science, just remind them that not many years ago, Pluto was assumed to be a planet, but in 2006 was determined not to be one, but instead was a “dwarf planet”, of which there a several dozen in our solar system alone. If you took a test in grade school and answered, “How many planets are there in our solar system” with the number …

Read morePublishers are From Mercury, Authors are From Pluto
Category: Book Business, Career, Communication, The Publishing LifeTag: Authors, Book Business, publishers, The Publishing Life

Discoverability

By Tamela Hancock Murrayon August 14, 2014
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One of the buzzwords you hear in publishing today is discoverability. Authors must be discovered by potential readers. To that end, even though obviously selling a car is much different from selling a book, I still think we might be able to learn some lessons from Maserati. I hadn’t thought about this automobile company except with the vague idea that they are an iconic Italian race car …

Read moreDiscoverability
Category: Book Business, Branding, MarketingTag: Branding, Marketing

8 Things Authors Should No Longer Ask Their Publisher

By Dan Balowon August 12, 2014
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Publishing is changing faster than ever before.  Book publishers have been wrenching to find new business models that make them more flexible, efficient and adaptable to the realities of the digital publishing age. Within this fast-change world, another group who has felt the pain of shifting tectonic plates are authors who have been around publishing for ten or more years.  Some issues that used …

Read more8 Things Authors Should No Longer Ask Their Publisher
Category: Book Business, CareerTag: Book Business, Career, publishing

Etch-A-Sketch Living

By Dan Balowon August 5, 2014
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Like everyone else in the world, I had an Etch-A-Sketch when I was young. When my wife and I had kids, we bought one for them as well. (You really only need one in the house) I have great admiration for anyone who could draw anything resembling anything identifiable on it, since the only thing I could draw were stairs. The best part of an Etch-A-Sketch was also its worst.  If you messed up on a …

Read moreEtch-A-Sketch Living
Category: Book Business, The Publishing Life, TheologyTag: Faith, The Publishing Life

Publishing in the Rear View Mirror

By Dan Balowon July 15, 2014
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Every author, either self or traditionally published would like to write a book that sells today, but also tomorrow, next week and next year. Book publishing in all of it’s forms is the art of trying to predict what readers will want to buy in the future. I use the term “art” to describe publishing because no one who has been involved in book publishing for more than two weeks thinks it is 100% …

Read morePublishing in the Rear View Mirror
Category: Book BusinessTag: Book Business, Publishing History, The Publishing Life

Gone or Dawn? The Golden Age of Publishing

By Steve Laubeon July 14, 2014
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Recently Philip Yancey, a revered and bestselling author, wrote an article mourning the decline of the golden age of Christian Publishing. His words got me thinking… Are the Golden Days Gone? I have heard a lot of negative statements about the book industry, and the Christian publishing industry in particular, these past few years. Statements like “the system is broken,” …

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Category: Book Business

A Brave Heart

By Dan Balowon June 24, 2014
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The 2014 Christy Awards were held last night in Atlanta, Georgia. Check the Christy Award’s website for the winners and other information. Three years ago in 2011, when the International Christian Retail Show was last held in Atlanta, the keynote speaker for the Christy Awards was Randall Wallace, who had a novel about to release from Tyndale House. Mr. Wallace is known for his writing and work in …

Read moreA Brave Heart
Category: Awards, Book Business, Creativity, Dan, ICRS, The Publishing LifeTag: Book Business, Christy Awards, publishing, The Publishing Life

Marcher Lord Press is Rebranded with a New Name

By Steve Laubeon June 2, 2014
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by Steve Laube At the recent Realm Makers conference in Philadelphia I had the privilege to announce that Marcher Lord Press is being rebranded as Enclave Publishing. I am excited to officially reveal the new logo below (More thoughts after the picture). Notice the tip of the sword… Why the name Enclave Publishing? An enclave is essentially defined as a group of like-minded people in a place …

Read moreMarcher Lord Press is Rebranded with a New Name
Category: Book Business, Publishing News, SteveTag: Christian, Enclave, Enclave Publishing, Fantasy, Marcher Lord Press, science fiction

The Big Just Got Bigger – HarperCollins Buys Harlequin

By Steve Laubeon May 5, 2014
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by Steve Laube Today’s Cinco de Mayo celebration should be renamed Cinco de Grande. Last week’s news that HarperCollins is buying Harlequin caused quite a stir in the industry. It had long been wondered if current owner Torstar, a Canadian media company that owns a number of properties, would do something with Harlequin. The primary reason is that each of the past four years has seen a …

Read moreThe Big Just Got Bigger – HarperCollins Buys Harlequin
Category: Book Business, TrendsTag: Book Business, Trends
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