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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Book Business » Page 26

Book Business

HELP! I’m a Bestselling Author!

By Tamela Hancock Murrayon November 6, 2014
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Are you surprised that bestselling authors need help? Don’t be. While they are in an enviable position, that position is not without its hazards.

1.) Performance: Each book must be as good or better than the last book to keep readers reading.

2.) Sales: In direct correlation to the first item, the readership will result in sales. A bestselling author doesn’t want to see a big drop in sales.

3.) Schedules: Being in demand creates additional demand. Bestselling authors find that everyone wants them to write more books. More opportunities present themselves, and this can cause conflict as the writer must decide whether she can or will increase her writing time and balance it with promotional time and personal time.

4.) Burnout: Authors writing book after book after book can find themselves becoming tired of their topics and brands and just plain tired.

By the time they reach this level, most authors have built their network of  support with a team of excellent publishing professionals. These people, including agents and editors, are a help in keeping authors sane.

Are you ready to become a bestselling author?

Your turn:

Who is your favorite bestselling author?

Out of the four points, which do you think you would, or do you, find most challenging?

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Category: Book Business, CareerTag: Bestselling Author, Career

Healthy Brain Food

By Dan Balowon November 4, 2014
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In this social media-saturated world where everyone seems to have an opinion about everything, it is very important to quickly determine those voices you pay attention to and those you tune out. When it comes to the book publishing business, I narrow down who I pay attention to simply because I am convinced my head would explode if I listened to everyone. Probably because the end-product of book …

Read moreHealthy Brain Food
Category: Book Business, Career, Marketing, News You Can Use, The Publishing Life, TrendsTag: Publishing News, Sources, The Publishing Life

HELP! I’m a Mid-List Author

By Tamela Hancock Murrayon October 30, 2014
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Author Sales are Going Down

In the current publishing environment, many mid-list authors have taken hits. Some mid-list authors can and do keep writing, enjoy healthy sales, and have great careers while rarely hitting a bestseller list. This is a great and rewarding path. However, in recent times, market changes and the closing of fiction lines in particular have left some mid-list authors without a home. Or perhaps simply …

Read moreHELP! I’m a Mid-List Author
Category: Book Business, Career, Get PublishedTag: Career, Mid-List Authors

Returning Lemonade to the Lemons

By Dan Balowon October 28, 2014
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Arrogant Writer

In my opinion, there are too many suggestions to improve things. Ten keys to success, five days to improving something, 12 steps to overcoming something, transform something by the end of the week, etc. An entirely neglected approach to life is how to make it go sour. Messing it up needs equal time and attention. Not enough is written about it and not enough time is spent discussing it. Until now. …

Read moreReturning Lemonade to the Lemons
Category: Book Business, Career, Editing, Get PublishedTag: Career, Entitlement

Three Out of Four Dentists Leaves One

By Dan Balowon October 14, 2014
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I’ve covered this before ( “Art Wins” ), but I am going to take a little different look at the ever-present tension between the science and the art of publishing books. The great rocket scientist Wernher von Braun, one of the pioneers of the U.S. space program said this, “Research is what I’m doing when I don’t know what I’m doing.” Certainly, experienced people in publishing …

Read moreThree Out of Four Dentists Leaves One
Category: Art, Book BusinessTag: Art, Book Business, Book Sales

How Readers Make Decisions What to Buy

By Dan Balowon September 30, 2014
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I hope you aren’t disappointed in the promise that I appear to make in today’s headline… I do not have the definitive, magic formula to successfully convince people to buy your book.  Like building an author platform, the answer is actually boring and possibly frustrating if you are in a hurry to be a success at writing. (It is always a good idea to lower expectations at the outset of …

Read moreHow Readers Make Decisions What to Buy
Category: Book Business, Book Business, Book Sales, Branding, Marketing, The Publishing LifeTag: Book Business, Book Sales, Word of Mouth

How Publishers Make Decisions

By Dan Balowon September 23, 2014
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We all agree that book publishing is changing fast. New technology, new formats and new ways to sell books have changed everything.  Well, almost everything. One thing has not changed…the fundamental way decisions are made as to what new authors an agent represents and publishers publish. It has always been and remains people making quick, subjective decisions (aka QSD). A number of years ago I …

Read moreHow Publishers Make Decisions
Category: Book Business, Book Proposals, Career, The Publishing LifeTag: Book Business, publishing, The Publishing Life

Justin Beiber and Leisure Suits

By Dan Balowon September 9, 2014
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Recognizing the difference between a cultural “trend” and a “phenomenon” is an important skill of anyone working in book publishing, both employees of publishers and authors. Why? Because book publishing in virtually every form does a very poor job responding to a phenomenon, which is generally short-lived. Often a phenomenon has come and gone before a book can be written and published on the …

Read moreJustin Beiber and Leisure Suits
Category: Book Business, Branding, Creativity, Marketing, The Publishing Life, TrendsTag: Book Business, The Publishing Life

Is it Possible to Read Too Much?

By Dan Balowon September 2, 2014
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Amidst all the public voices and rhetoric swirling around these days is a healthy focus on the need to make reading more a part of every life.  From celebrities sponsoring reading campaigns to Amazon providing pre-loaded Kindles to schools in Africa through their Worldreader  program, it is a good thing for sure. Illiteracy is not good for any society. However, I asked a question in the title of …

Read moreIs it Possible to Read Too Much?
Category: Book Business, Book Review, Reading, TrendsTag: Reading

Mao and the Four Pests

By Dan Balowon August 26, 2014
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In the late 1950’s , Chairman Mao Zedong of China implemented the first stages of his Great Leap Forward, an effort to move China away from a predominantly agrarian society to a modern industrial and political power. One of the first parts of the GLF was the Four Pests Campaign. The Chinese government identified four scourges on their society and set out to eradicate them.  They were: rats, flies, …

Read moreMao and the Four Pests
Category: Book Business, Career, The Publishing LifeTag: Career, The Publishing Life
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