The first 30 days your book is for sale sets the tone for the lifetime of your book. Many physical stores stock new releases for fewer than 90 days. If they don’t sell, they return them to the publisher. If they sell out, the bookstores order more. The online store algorithms show books that receive the most clicks. So the more people who investigate yours, the more people will see it in their searches. Without a good launch, a book can die before it gets a chance to reach readers. Don’t let that happen to you!​

With nearly 5,000 new books published every week–yes, every week–it is easy for your book to get lost in the noise. An effective book launch campaign is one of the best ways to break through.

But how do you launch a book? What is a book launch? Isn’t that the publisher’s job?

That is what Thomas Umstattd, Jr. and I will talk about in a free webinar this Thursday, March 7, at 4 p.m. (central time)–three days from now. He will discuss several secrets about successful book launches and share some tips on how you can have a solid launch with yours. A part of the presentation will be an encouragement to sign up for his month-long course. I highly recommend it. Register for this event so we can send you a reminder before it begins. Sign up now. (Clicking on these links will take you to a CrowdCast.io page. It is the software we use to run the seminar. It is safe to register.)

The first 30-45 minutes will be Thomas’s presentation; then, I will join him to answer your questions in a Q&A session.

Hopefully, you’ll want to dig deeper and sign up for his 28-day Book Launch Blueprint course, co-taught with James Rubart. The price of that course includes nearly $500 worth of free resources. To find out more, click this Book Launch Blueprint Course link. Invest in the information you need to launch your book successfully. I heartily recommend it.

I invite you to join us this Thursday. Register now, take the poll, post your questions, then come back and vote on the questions others have asked. During the second hour, we will answer the questions related to launching a book that have the most votes.

If you cannot attend live, the webinar will be recorded and available for free to all who have registered.

Make this part of your Spring 2024 writers’ education efforts, focusing on what you can do from the comfort of your own home.