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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Book Business » Page 5

Book Business

Are You Sure You Want That Brand?

By Dan Balowon December 6, 2023
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Several years ago, I spoke with an aspiring Christian author who had several good book ideas on a wide range of projects for children to adults but, first, wanted to write about their lifelong struggle with a certain sin issue.

Once it was published, they would move on with their life and be a beacon for biblical truth on all sorts of other projects.

My initial reaction when they explained their plan was that no matter what they did from that point on, they would be known as someone with that “sin issue” and, very likely, never be able to get beyond it.

I suggested they write the memoir they mentioned and put it aside in a folder on their computer. More often than not, writing a difficult personal story is cathartic, as it documents God’s faithfulness through shadowy valleys.

But published for the world to read for the rest of your life? You would never be allowed to close that drawer and lock it away.

We are not talking about how God sees you through his righteousness given to you when you were saved. We are talking about how readers view you.

Books never go away, just like everything else on the internet. And there is a difference between sharing a piece of your life in every book you write and writing a book about your life with all the gory details.

Your first few books establish your brand, whether intentionally or unintentionally. Getting some personal things off your chest might be therapeutic. But unless you want to continue that brand for a very long time, you might want to think more about it before jumping headlong into something that the world will use to define you forever.

Ricardo Sanchez of Times Square Church in New York wisely said, “The Devil knows your name, but calls you by your sin. God knows your sin, but calls you by your name.”

Readers are not the Devil; but mostly, they will call you by your sins. Readers are not dogs or pigs either, but there are some who will tear you to pieces as Jesus says in the first six verses of Matthew 7:

“Do not judge, or you too will be judged. For in the same way you judge others, you will be judged, and with the measure you use, it will be measured to you.

“Why do you look at the speck of sawdust in your brother’s eye and pay no attention to the plank in your own eye? How can you say to your brother, ‘Let me take the speck out of your eye,’ when all the time there is a plank in your own eye? You hypocrite, first take the plank out of your own eye, and then you will see clearly to remove the speck from your brother’s eye.

“Do not give dogs what is sacred; do not throw your pearls to pigs. If you do, they may trample them under their feet, and turn and tear you to pieces (NIV).

Any counselor or pastor warns a person with a difficult past to be careful with whom you share your story.

The same works for books, where anything you write can and will be used to define you forever in the world’s eyes.

Thank God we have a heavenly father who doesn’t.

 

 

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Category: Book Business, Career, Platform, The Writing Life

Your Passion Is Good … but Not Enough

By Bob Hostetleron December 5, 2023
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Decades ago (yes, I’m old, what of it?), I met with a dynamic African American writer in Columbus, Ohio. He was informed and fired up about how few African American boys and young men were readers. “They don’t read,” he said. “They don’t like to read. They don’t want to read. So, I want to write a book for them—” I stopped him. Politely, I hope. I said something like, “I love your passion, but you …

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Category: Book Business, Encouragement, Inspiration

R Is for Reversion of Rights

By Steve Laubeon November 27, 2023
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You’ve published your book with a publisher. But it has been some time since it was published, and it feels like the publisher is no longer interested in promoting your book. Or the book is “old” enough that the publisher isn’t going to spend new money to sell copies but is simply keeping it available. Or the print edition of the book is no longer available, but it is still …

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Category: Book Business, Contracts, Publishing A-Z

F Is for Foreign Rights

By Steve Laubeon November 13, 2023
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(A version of this post was published in Spring 2022. It has been revised for today.) Those of us in the United States tend to frame the publishing universe within our borders in the English language. We can forget that publishing is a global concern. You may have heard of Penguin Random House (owned by Bertelsmann, a German company) because their various imprints dominate the best-seller list. …

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Category: Book Business, Publishing A-ZTag: Book Business, Foreign rights

The Things I Say Most Often About Writing

By Bob Hostetleron November 2, 2023
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I talk a lot about writing. As a writer, yes, but also as a literary agent and speaker at writers conferences. And, yes, sometimes, as the guy at church potlucks who is inept at small talk and sometimes starts sentences with, “Ever wonder what the first person to use the word moist was thinking?” Okay, so now you know a little too much about me. But in my strange mind and varied roles, I do often …

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Category: Book Business, Book Proposals, Encouragement, Pitching, The Writing Life

P Is for Preemptive Offer

By Steve Laubeon October 16, 2023
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It can be exciting if more than one publisher is interested in your book. The publishers gather their calculators and prepare to make their offers on the book. Depending on how many publishers are involved in the bidding process (we’ve had as many as nine at once for a property), it can quickly become complicated. (I talked about the “auction” in a previous post.) Some will bid solely …

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Category: Book Business, Publishing A-ZTag: Book Business, Preemptive Offer, Publishing A-Z

A Is for Auction

By Steve Laubeon October 9, 2023
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When an agent has a client who is wanting to shop for the best deal available from publishers or if there is a particular project that is bound to garner significant interest from more than one publisher, the agent can hold what it called an auction. Or if a project attracts multiple offers from different publishers a “bidding war” can ensue. The word “auction” is tossed …

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Category: Book Business, Publishing A-ZTag: auction, Publishing A-Z, publishing auction

Four Million Books Published Each Year?

By Steve Laubeon August 7, 2023
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I read a statistic that estimates there were four million new books published in 2022 (sourced from https://www.zippia.com/advice/us-book-industry-statistics/). This includes all self-published books (at least 50%) and traditionally published textbooks and books for the trade. This means there is a new book published every eight seconds or nearly 11,000 per day, every day of the year. With our …

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Category: Book Business, Book Sales, Career

Agent Etiquette

By Tamela Hancock Murrayon July 27, 2023
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Agent Etiquette: Ima Writer Interviews Literary Agent Empress Worthington In the interest of helping new authors learn the etiquette of approaching literary agents, the following is a conversation with aspiring author Ima Writer and literary agent Empress Worthington. Ima: I have an extraordinary manuscript, and I want an agent. Empress: Congratulations on completing your book! Do you have a …

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Category: Agents, Book Business, Pitching

Bestselling Books in 1988

By Dan Balowon June 20, 2023
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Today is a look back thirty-five years to the books selling well in 1988. This type of information helps put the present in perspective. Best-selling titles in the broader book market can often indicate what society, in general, is thinking (and reading) at the time. Looking at Christian books during a certain period should also show something about the church. Doing so is another reminder that …

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Category: Book Business
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