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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Book Proposals

Book Proposals

The Section Most Often Omitted in a Book Proposal

By Tamela Hancock Murrayon November 19, 2025
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When I receive proposals from authors new to me, they often omit the “Comparables” segment. I understand that authors may not be aware this section is needed, or that including it may seem like fluff. However, this portion is an essential piece of the proposal puzzle for editors and agents as we consider an author’s work.

What do I need to include in my overall proposal?

First, to be sure your proposal is complete, see our free guidelines on our website for both fiction and nonfiction book proposals. Please do not ignore this step of discovering what elements constitute a complete proposal.

Specifically, what is a Comparables section?

A Comparables section is a list of about three to six books currently available that offer direct and indirect competition for your proposed book.

What information do I include?

Book title

Author

Publisher

Date of Publication

A brief description of the book, followed by why yours is different. Here’s a hypothetical example:

Love Is Mind by Ima Author, Lovely Lady Publishing, October 2025.

While Love Is Mind shows how the state of mind of hypothetical couples affects their life decisions, (Name of your book) follows four real-life couples through their life journeys, showing developments in their internal and external lives.

This section shows why my book is better than theirs, right?

The Comparables section doesn’t claim your book is better than similar ones. Rather, the section reveals what books are currently on the market that might sit alongside yours on a real or virtual bookshelf. The hope is that readers will want to purchase all the books, because each is worthy. But you want to show that if they can buy only one, why they should choose yours. Of course, this section shows what is already published and you have no way of knowing what books have just been contracted. Publishers are aware that authors face this limitation but will still appreciate this section.

How does creating this section help me? You will:

  1. Understand what you’ve written. Say you’re proposing a series featuring an elderly detective solving murders, but you believe you’ve written a suspense novel. When your research reveals you’ve written cozy mysteries, your proposal will show you understand the market and your genre.
  2. See where your book will be positioned in the market. This information will help you develop your marketing plan.
  3. Understand your author group. Perhaps, Christian psychologists? Or how about Christian romance novelists? Read the names in your comparables list and imagine your name being grouped with theirs. This will help you get a handle on where your work belongs.
  4. Demonstrate professionalism by showing knowledge and preparedness.

I can’t find any books like mine. That’s good, right?

Not if your book is so unusual that comparing it to others doesn’t make sense. If this is your book, there are a couple of remedies:

  • Find out why. Then, with nonfiction, show you are writing a book that addresses an identified need. For fiction, show there has been a new and identifiable interest in the type of story you are presenting. I know no one wants to read this, but you can do this by showing you have a platform, with many readers who really want to know and read about your unique topic.
  • Adjust your book to meet the market. Research every book that’s remotely relatable and see how you can make yours marketable.

I know I shouldn’t compare my book to Bleak House, but I can go back 25 years, right?

No. A good general rule is to go back no more than five years.

 

I’m sure I missed a few questions about this section. I’ll be happy to answer them if you leave a comment below.

Happy writing!

 

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Category: Book Proposals

Jenga Books

By Dan Balowon October 23, 2025
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Jenga is a game invented over 50 years ago, consisting of 54 small wooden blocks stacked in a tower. Players take turns removing blocks from the stack and placing them on top, making the tower increasingly unstable. When someone causes the tower to fall, they lose. The trick is to place a block in a precarious position, so the next player has no option but to make the stack collapse. Personally, …

Read moreJenga Books
Category: Book Business, Book Proposals, Pitching, The Publishing Life, The Writing Life

7 Most Common Mistakes Writers Make

By Bob Hostetleron October 1, 2025
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An insightful writers conference attendee recently asked me to list the most common mistakes writers make. (She was insightful mostly because she was talking to me instead of some other author or agent at the conference, but also because it’s a good question.) I attempted an answer in the moment but have since come up with a few more. These are not primarily writing mistakes, mind you. Those are …

Read more7 Most Common Mistakes Writers Make
Category: Book Proposals, Common Questoins, The Writing Life, Writing Craft

Mistakes Writers Make in Their Queries

By Steve Laubeon September 8, 2025
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I’m feeling a bit snarky today. The collection of unsolicited proposals, queries, and manuscripts is an unending source of delight and frustration. Delight when an amazing idea from an amazing writer arrives like a special holiday gift. Unfortunately, that doesn’t happen as often as I would like. Instead, there is a litany of things authors do time and again. If writers would treat their …

Read moreMistakes Writers Make in Their Queries
Category: Book Proposals, Career

Act Now! Revolutionary Words for Your Publishing Success

By Steve Laubeon August 11, 2025
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Did that headline get your attention? It was intentional. There are two key words in it, act and now, that are trigger words to make you read what I have written. When the words revolutionary and success are added, it targets the readers of this blog. And to top it off, it was made personal by using the word your. It is possible to make this “revolutionary” keyword work in several …

Read moreAct Now! Revolutionary Words for Your Publishing Success
Category: Book Proposals, Branding, MarketingTag: Copy Writing, Marketing

Why Should I Follow Your Guidelines?

By Steve Laubeon July 21, 2025
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Believe it or not, we once had someone write and say that forcing an author to follow our guidelines when submitting a proposal is the height of arrogance. An artist should be allowed artistic freedom of expression, and cramming ideas into a preprescribed format is squelching that creativity. While I understand the frustration and the amount of work involved in creating a proposal, there are …

Read moreWhy Should I Follow Your Guidelines?
Category: Book Proposals, Get Published, Marketing, PlatformTag: book proposals, Get Published, Guidelines

Nail the Hook, Nail the Book

By Bob Hostetleron June 4, 2025
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I get together often with other writers—at conferences, online, via email, etc. So I’m often asked, “What are you looking for as an agent?” My typical answer: “Irresistible hooks and irresistible writing.” When I say that, I’m talking about both fiction and nonfiction. And you’ll notice I didn’t mention that wretched word “platform.” To be fair, I don’t mind “irresistible platforms,” either; but …

Read moreNail the Hook, Nail the Book
Category: Book Proposals, Pitching

What Is the Best Way to Submit My Self-Published Book?

By Steve Laubeon April 21, 2025
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We are asked this question so frequently that I have to re-run this post on a regular basis! Since it has become so easy to self-publish, many authors are creating their own books, both in ebook and print form. Later, those authors are not quite sure what to do if/when they want to approach an agent. Or pitch to an editor at a conference. Should they just send a copy of the book with a letter? Or …

Read moreWhat Is the Best Way to Submit My Self-Published Book?
Category: Book Proposals, Indie, Self-PublishingTag: book proposals, Get Published, Self-Publishing

Think Like a Marketer

By Tamela Hancock Murrayon March 19, 2025
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When we submit a book to a major publishing house, we forget how much money we are asking them to invest in us. Consider the publisher’s commitment to pay top editors for several rounds of edits, artists for the cover design, and the sales team for marketing. I’m leaving out key people, but you get the idea. Emphasizing your marketing knowledge and ability helps a proposal shine. When writing your …

Read moreThink Like a Marketer
Category: Book Proposals, Get Published, Marketing, Pitching

Commercial Writing (The Word Count Question)

By Dan Balowon February 27, 2025
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One of the common questions I get as an agent relates to how long a book should be. Many aspiring authors think about a target number of pages and chapters when they need to focus on word count. Using pages as a metric for book length likely comes from those who self-publish and are accustomed to being charged per page for their book. Depending on the type of project, there is an optimum word …

Read moreCommercial Writing (The Word Count Question)
Category: Book Proposals, Pitching, The Writing LifeTag: word count
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