Book Proposals

Charmed, I’m Sure

letter-to-editor

Dear Editor:

You really should meet this author! He knows all the best places to dine. I couldn’t believe the fabulous meal we were served at a hole-in-the-wall place I’d never heard of until I made his acquaintance. He has also been quite generous and charming to my family. My husband and my kids have nothing but great things to say about this wonderful author!

In our meetings both in person and on the telephone, he has convinced me that his book will sell millions! And because of his extroverted manner and considerable verve, I believe it really doesn’t matter if his book is any good or not. His platform isn’t anything great yet, but it will be — as soon as he gets paid your hefty advance so he can travel the country, taking meetings. In fact, he wants to meet with you at your early convenience. Can you fly out to meet him in Charlotte on Tuesday morning? 

Cheers,

Tamela

Of course I would never send this letter to any editor, but on more than one occasion, I have found that this is how authors seem to think marketing to editors works. When any author insists on pitching to me over the phone or meeting me in person other than at a writers conference, I have found too often that these authors want to use their force of personality to sell their book. After all, it’s hard to turn someone down in person. Now the author’s personality is crucial if he or she already has a large speaking ministry, especially for non-fiction. But I’m not talking about a household name here, I’m referring to much greener authors.

The fact is that authors communicate one way: through words on the page. While e-readers like the Kindle and the Nook have changed the landscape as to how we consume the printed word, the fact remains that writers are still communicating this way, not in person over lunch. No editor cares how often I’ve had a meal with an author, if the author is my best friend, or even if the author is barely speaking to me. The editor cares about the author’s book. Is the author able to convey timeless truths in nonfiction or a compelling story in a novel? The words are what readers will see and how they will judge an author. An amazing personality and speaking ability is a bonus (sometimes termed as “media-ready”) but it only goes so far.

Bottom line: If you feel compelled to pitch your book in person or on the telephone and that is the only way you feel you can get your point across, I recommend that you take a long, hard look at your manuscript. Learn to convey your excitement in your written words. When you do, you will be well on your way to becoming published.

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Loving to Laugh


At least once a week I’m asked if romantic comedy is currently marketable. While sometimes this category seems hot and then cold, I’d say that sharp, witty, well-executed romantic comedy can find a good home no matter what the publishing season. Note that I take the adjectives I used seriously. This is not a category that most writers can whip off with little effort. Successful writers of romantic comedy are gifted with the ability to find humor in everyday situations and the talent to share that humor in an entertaining way. The writing must fly like a magic carpet. The reader is looking for a fun story.
One successful writer of romantic comedy is Gail Sattler. Here is a great tip from Gail:

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One-Sheets versus Queries


A recent post inspired an excellent question. “Is a one-sheet the same as a query?”

Yes and no. There is some overlap, but the differences are significant.

A one-sheet gives writers a document for talking points about a project at a conference. The one-sheet can help authors be sure they convey the information they want to the editor or agent without forgetting anything critical. In turn, the one-sheet gives the editor or agent a memo of sorts to recall your pitch after the conference. This is one reason why an author photo is essential. Otherwise, the one-sheet includes information such as the book theme and brief plot summary, contact information, and sometimes another visual to make the page pop. One-sheets are often colorful and intended to grab attention. However, they are only a tool. The author’s professionalism and talent are key.

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Hints for a Great Cover Letter

Here are a few suggestions for you to consider when approaching an agent. Remember to use these as hints…do not follow them slavishly as if a literary agent is going to spend their time critiquing your cover letter.

By the way, we make a distinction between a cover letter and a query letter. A cover letter is what goes on top of a longer proposal and sample chapters. The query letter is a stand-alone letter that goes by itself to the editor/agent without a proposal or sample chapters. We happen to prefer the cover letter along with the rest of the package. Why? Because a query only shows that you can write a letter. A proposal begins the process of showing that you know how to write a book.

Address the letter to a specific person. If sending something to The Steve Laube Agency, simply address the appropriate agent. Every proposal will cross the desk of the designated agent eventually.

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Incoming Proposals

To your left is an actual picture of the pile of proposals our office has received since December 1, 2009. About 30 days worth of incoming mail…during a slow time of the year. The stack of books next to the pile include books sent for review (consideration) and recent publications that I want to look at.

That does not include the myriad of email submissions we get (many simply ignoring our guidelines regarding email submissions)…inquiries from those who use the contact form on our web site (many of those ignoring the request to “Please do not copy and paste your entire manuscript into this form.“)

Or the poor soul that failed to proofread their email before sending this sentence, “I would like to send you my quarry letter….”

Nor does it include those that do an Internet search and call us. Recently we got a call that went something like this:
Agency: This is the Steve Laube Agency…
Caller: What kind of agency are you?
Agency: We are a literary agency.
Caller: What does that mean?

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