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Helping to Change the World…Word by Word

The Steve Laube Agency

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Helping to Change the World Word by Word

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Home » Dan » Page 3

Dan

Adopt a Bookstore

By Dan Balowon February 18, 2014
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Bookstores throughout the United States are going through the most challenging period in their history.  The combination of online purchase of printed books and the dawn of the eBook have combined to deliver a one-two punch to the business of book retailing.

For Christian bookstores, the challenges started over a decade ago when a substantial part of their business (in some cases over a third) began to disappear when music became a downloaded media (iTunes started in 2001) and retail sales of CD’s began to decrease significantly.  A second hit came when movies and video started to be rented and sold in numerous locations, then eventually becoming a downloaded or streamed media.  To a lesser extent, audiobooks becoming primarily a downloaded media was another hit.

Remember Borders?  They positioned themselves as a “media” retailer and the loss of music and movies put them into a spiral that resulted in their demise.  Of course, the fact that they were a publicly held corporation didn’t help.  Investors bail out fast when revenues drop and profit is marginal or nonexistent.  They were not able to make the changes necessary to survive.

Add all these pieces and history together and you have the story of the challenges to be addressed by Christian retailers in 2014. The Christian Bookseller’s Association is addressing the issues from the bookseller standpoint, but I have a proposal what authors can do.

Adopt a bookstore.

No, not a legal transaction, but authors have an ability to draw an audience small and large.  Hold regular meetings of readers in the store.  Read to them.  Talk to them.  Test out your new book on them before it is published.  Encourage the bookstore. Shop there, buy something.  Get to know the staff.  Post a list of your favorite books. 

Christian bookstores have had a number of negative things happen that are out of their control.  No matter what they do, they were bound to lose the music and video market to download.  But they are still the place where a large number of people go to discover something new, buy a gift and connect.  As an author, if you make a local bookstore part of your “social media platform”, you will be glad you did. After all, doesn’t the concept of “social” mean actually meeting with real people face-to-face?

And one more thing, when you are shopping anywhere for anything, you don’t need to tell the staff, “Thanks for your time, but I am going to buy this online”.  Trust me, it’s like telling a friend that you need to go because you have a better friend you’d rather be with.  Golden rule time…that’s all.

Any ideas how to “adopt a bookstore”?  Have you done it already?  

 

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Category: Book Business, Book Sales, DanTag: Book Business, Book Sales, Bookstores

Wanted: More Choir Members

By Dan Balowon February 11, 2014
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At some point in their writing career, many Christian authors express a desire to write a book that would reach the un-churched. That desire is a completely honorable and wonderful goal, just as any believer should desire to represent Christ in their lives in such a way that unbelievers would ask them questions about the hope that is in them. 

However, the inference by such …

Read moreWanted: More Choir Members
Category: Book Business, Creativity, Dan, Get Published, The Publishing Life, TrendsTag: Christian, publishing, Writers

And Another Thing, Your Baby is Ugly

By Dan Balowon February 4, 2014
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Have you noticed how much of public and private discourse so quickly moves from a simple disagreement to a personal attack?

I was attending a sporting event not long ago and the people sitting around me in the stands seamlessly moved from displeasure how their team was performing to calling the players, coaches and referees all sorts of names that had nothing to do with how they …

Read moreAnd Another Thing, Your Baby is Ugly
Category: Book Business, Craft, Dan, Get Published, Rejection, The Publishing LifeTag: Rejection

Is Christian Fiction Dying?

By Dan Balowon January 28, 2014
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Last year, a couple Christian publishers stopped publishing fiction.  Some publishers are nervous about it and in a wait-and-see mode. Others are excited about growth potential.  The answer to the title question is no, but it is certainly interesting to explore the reason behind such widely diverse opinions on the subject.

NOTE #1: For full disclosure, I am a member of the advisory board for …

Read moreIs Christian Fiction Dying?
Category: Awards, Book Business, Dan, E-Books, Get Published, TrendsTag: fiction, Trends

Embracing Change – Part Two

By Dan Balowon January 21, 2014
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Last week in my post "Embracing Change," I outlined the six phases that characterize the acceptance of change in our lives and world.  Today, I want to focus on some specifics that you need to consider to adapt to the future.

First, a recap of the six phases when confronted with something new:
Phase One - Dismissed as a fad by those who stand to lose the most or like the status quo.
Phase Two …

Read moreEmbracing Change – Part Two
Category: Book Business, Career, Dan, Get Published, TrendsTag: Book Business, Change

Embracing Change

By Dan Balowon January 14, 2014
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On September 3, 1967 the world changed. It was a day remembered for chaos and disillusionment, despair and confusion.  No, it wasn’t because the last episode of “What’s My Line?” aired on U.S. television.

The above picture is what happened in Sweden the day the country switched from driving on the left to the right side of the road.  Their neighbors, Norway and Finland had already changed, but …

Read moreEmbracing Change
Category: Book Business, Dan, E-Books, Get Published, The Publishing Life

Exceptions are Exceptions Because they are Exceptions

By Dan Balowon January 7, 2014
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You can self-publish a book, sell 10,000 copies in the first week, 50,000 in the second week and be a millionaire in three months.

You can write a book and mail it to a publisher, they publish it without meeting you and you become a wealthy household name.

An antiques dealer can knock on your door and offer you $250,000 for your end table that you bought last summer at a garage sale for …

Read moreExceptions are Exceptions Because they are Exceptions
Category: Book Business, Dan, Get Published, The Publishing LifeTag: Book Business, publishing, Success

What’s Another Word for Thesaurus?

By Dan Balowon December 31, 2013
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On this last day of 2013, I think the best use of this space is to offer up my favorite quotes related to books, writing or from authors. Without further delay from the fun, here they are:

"What's another word for thesaurus?" (Steven Wright)

"This is the sixth book I've written, which isn't bad for a guy who's only read two." (George Burns)

"Some are born great, some achieve greatness, …

Read moreWhat’s Another Word for Thesaurus?
Category: Dan, HumorTag: Humor, Quotes

The Quiet Miracle

By Dan Balowon December 24, 2013
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Jesus Christ being born of a virgin in a stable in Bethlehem over 2,000 years ago was one of greatest miracles by God.  Ranking miracles is a silly pursuit, so I will avoid that, but consider this…

The Creator of the entire physical universe, who existed before time itself, with infinite power, majesty and holiness, restrained all that glory and squeezed himself into a tiny, humble, human baby, …

Read moreThe Quiet Miracle
Category: Christian, Dan, Faith, PersonalTag: Christian, Christmas, Faith

So You Want to Be in Pictures?

By Dan Balowon December 17, 2013
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At some point in their careers, just about every novelist will yearn to see their books on the silver screen.

However, the number of authors who are fortunate enough to have movies made and actually like the final film version, are few and far between.  Movies have been found to be a proverbial “good news, bad news” experience for authors.

An illustration of this is Roald Dahl’s children’s …

Read moreSo You Want to Be in Pictures?
Category: Career, DanTag: Career, movies
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