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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Trends » Page 3

Trends

Men Read Too

By Dan Balowon August 26, 2021
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I first wrote about “Writing to Men” in this post five years ago. I still hold the same opinions about this issue, but today I want to take a different angle.

One of the many factors explaining why more books are not read by men and more authors don’t write to men is that we tend to view them as a singular group who are all alike. Not so for women, as there are books for just about every life stage and personality.

In reality, men are just as varied and nuanced as women. Thinking of committed Christ-followers I know personally:

Never-married guy who works hard every day at a good job making a difference in the world.

Never-married guy working as a missionary, going where God wants.

Never-married guy who focused on a long career and now is retired.

Married man with young kids juggling all the things you can imagine.

Married man with no kids who, for various reasons, didn’t or couldn’t have children.

Married man struggling with adult children who abandoned the church.

Divorced dad who juggles competing demands of work and custody of kids.

Blended-family dad.

Unemployed man.

Guy in addiction recovery.

Friend who is very ill and probably not long on this earth.

I could probably come up with many more combinations, but hopefully you get the point. Which of these is the stereotypical Christian man? None of them. Because stereotypes aren’t real people.

Even averages aren’t real. No family has 1.7 children.

Far be it for me to suggest what an author should write, but more male authors should take up the task of writing for men in all their varied facets.

In my opinion, three underlying factors are working together, affecting Christian men today:

  1. Ongoing negative portrayal of maleness in general.
  2. Wide disagreement on what it means to be a Christian man.
  3. Men in general have a difficult time making and keeping close male friends.

Putting these together, we have a cruel combination of discouragement, confusion, and loneliness, creating fertile ground for enemy Satan, who prowls about devouring Christian men through all his various schemes.

I don’t propose writers write anything in particular, as you need to “own” what you write, which means you need to write from your heart, not only your head.

But no matter what is written, a substantial component of it should be to push back against discouragement, confusion, and loneliness, encouraging men to be “strong and courageous” in their lives and faith. This is a call throughout Scripture, so it should be ours as well.

When men were children, we spoke, thought, and acted like children. (Roughly 1 Corinthians 13:11.) Frequently, when we played, we pretended to be heroes doing heroic things: astronauts, firefighters, police, military, sports, superheroes, etc. You know, those who are strong and courageous. But when we became adults, we put off those childish things.

But God still calls us all, both men and women, to be strong and courageous.

Strong and courageous Christian men are not easily discouraged or confused; and they encourage others, which builds strong bonds of friendship. They are not threats to anyone, except the enemy of our souls.

Thousands of Christian books each year are published in the U.S. alone. Maybe a few more for men and we’ll discover men read too.

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Category: Book Sales, Trends

Visual Marketing for Your Books

By Steve Laubeon August 2, 2021
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Yesterday, August 1, was the 40th anniversary of the launch of MTV. Back in 1981 Music Television (MTV) debuted on a cable channel initially only available in New Jersey. It eventually changed the way music was consumed in the pre-Internet era. It quickly became a vital part of the music industry and worked its way into pop culture. A number of years ago, many authors began using video trailers as …

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Category: Branding, Marketing, Trends

Bookstore Economics 101

By Steve Laubeon May 3, 2021
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by Steve Laube

Understanding the economics of your local brick-and-mortar bookstore should help you understand the upheaval that is happening in our industry. So put on your math cap and let's take a ride.

This article focuses on the bookstore not the publisher or the writer. I spent over a decade in the Christian bookstore business, and while that was a long time ago the economic principles …

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Category: Book Business, Book Sales, TrendsTag: Book Sales, Bookstore, Economics

Identity Publishing

By Dan Balowon March 3, 2021
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A powerful social force in the world today is called “identity politics” (IP). Simply, it divides people by race, gender, economic class, and numerous other factors, creating a large number of micro-groups, each supporting political agendas important to the group. For Christians and the church, commanded by God to live in unity with other believers and be peacemakers with everyone else, IP …

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Category: The Publishing Life, The Writing Life, Theology, Trends

God’s Autonomous Zone

By Dan Balowon February 10, 2021
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In the late 17th century, Catholic theologian and scientist Blaise Pascal authored a book titled Pensées. In it, he wrote: What else does this craving, and this helplessness, proclaim but that there was once in man a true happiness, of which all that now remains is the empty print and trace? This he tries in vain to fill with everything around him, seeking in things that are not there the help he …

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Category: Creativity, The Writing Life, Theology, Trends

Banned Books

By Dan Balowon January 28, 2021
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January was a really bad month for Protestant reformer Martin Luther, 500 years ago in 1521. In fact, the entire year was the wurst. (He was German you know.) First, he was excommunicated from the Roman Catholic Church by Pope Leo X after refusing to recant his writings. That was January 3. Then a few weeks later on the 23rd, the RCC held a meeting at The Diet of Worms in Germany, which was the …

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Category: The Publishing Life, The Writing Life, Theology, Trends

What are the Upcoming Trends in Fiction?

By Tamela Hancock Murrayon September 3, 2020
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The “Your Questions Answered” Series __________ What do you see as the upcoming trends in fiction? Do you think chicklit will ever make a comeback? I don’t make a point of trying to predict trends. To borrow a line from Steve Laube, “By the time you spot a trend, it’s too late.” Recall that if I were to sell a novel on Buddhists traveling to Pluto and, as a result, converting to Christianity while …

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Category: Trends

The Industry Changes but Seems Unchanged

By Steve Laubeon June 15, 2020
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I recently came across an article I had saved from 2004 predicting “Book Trends 2005” by Sally E. Stuart in an issue of Advanced Christian Writer newsletter. Reading through the article makes one realize how different things are but also how much they are still the same! Isn’t that a paradox? To rattle your brain a little, when that article was published, Google was only six …

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Category: Book Business, The Publishing Life, The Writing Life, Theology, Trends

Saving the World, One Romance at a Time

By Tamela Hancock Murrayon February 27, 2020
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Often I will receive submissions of novels tying in an element of mystery and suspense with romance. Writers targeting the romantic suspense market will find difficulty in placing this type of story. Why? Because romantic suspense readers have certain expectations that won't be met with a mere element of mystery and intrigue.

In my experience trying to sell and market romantic suspense, I have …

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Category: Genre, Get Published, Romance, Romantic Suspense, Tamela, Trends, Writing CraftTag: Pitching, Proposals, Tamela, Trends

A Year in Review: A Look at 2019

By Steve Laubeon January 6, 2020
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It’s that time of year to reflect on the past year, to learn from our experiences, and to count our blessings. Here are some thoughts on the last tumultuous twelve months. The Industry The publishing industry seems to survive the bad press that loves to find the negative in everything. Each publisher continues to pursue the best content possible. The market is ever-changing, and some really smart …

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Category: Agency, Agents, Awards, Book Business, Book Sales, Christian Publishing Show, Christian Writers Institute, Contests, Conventions, Economics, Encouragement, Marketing, The Publishing Life, The Writing Life, Trends
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