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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Writing Craft » Book Business

Book Business

Your Money Is Your Business or Keep a Lid on How Much Money You Make

By Steve Laubeon July 27, 2026
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I think it is a mistake to reveal how much money you make as an author. The details of your royalty advance on your latest deal should not be shared with other authors. It is similar to finding out the salary of the co-worker in the office cubicle next to yours. When I was a retail store manager, we had major problems when salaries were discovered. I had to physically stop a near fistfight between two employees who had been friends. It was a veritable mess.

(By the way, the numbers I use in this post are complete fiction. I made them up on the spot as representative of income sources and income timing. To compare one to another is like comparing an apple to a carrot and proclaiming, “They came from the same grocery store. So, they must be the same!”)

Money Can be a Measure of Worth

Money is viewed by many as a measure of worth; i.e., a measure of the worthiness of your work. Consequently, if you contract for a $5,000 advance with AlphaGammaDelta publisher and a month later, your best writing friend, who is at the same stage in her career as you are, contracts for a $8,000 advance with the same publisher for a similar project, what is your reaction? Sure, at first, it is excitement and joy for your friend. But later, in private, you will naturally begin to wonder about your publisher’s commitment to you. You think, They must like Sally better than me!  Jealousy and bitterness can set in.

I’m not saying that this will happen to you, but I caution you with every ounce of my being, be very careful about ever revealing monetary details of a book contract with anyone. It can become a form of gossip that does no one any good. I know of an email trail among authors that was very free with this kind of information; and, consequently, there was tension toward a particular publisher for not paying everyone the same.

Over the years, I’ve seen a few thousand book contracts. Those deals have landed all over the board. The timing of a publisher’s economic situation and certain management directives can change quarterly (even weekly!). The relationship the author has with the publisher, the relationship the agent has with the publisher, the perception of value that the publisher has of a project–they all influence each situation uniquely.

But we tend to compare contracts as if all contracts are equal. Trust me, they are not.

Also be aware that some contracts have a nondisclosure clause in them for this very reason.

A Major Blunder in Etiquette

Years ago, I was sharing the stage with several faculty members at a writers conference for a panel Q&A. One author took the microphone and, without thinking, blurted out the amount of money they were paid on their last contract. There was an uncomfortable silence in the room since no one really knew how to react.

Afterward, an editor turned to me and said, “I never want to work with that author. There’s no filter, nor is there any common sense.”

I Just Want to Help Others Know 

As far as sharing your successes as an indie author? Again, be careful. You may want to help others succeed like you have. That is admirable. But at least limit your information to things other than your income. Sharing what you spent on editorial, production, cover design, and marketing can be helpful for comparison. But declaring that you made a million dollars last month might not be the right message for your audience.

Consider our human frailties. We will often use the publisher’s advance (the initial investment amount paid by the publisher prior to publication) as a measure of worth or value.

Imagine that author WOW gets a $2,500 advance and author STET gets a $4,000 advance; both are debut novelists and both are with the same publisher. Author STET posts on Facebook with excitement that they got a $4,000 advance from WannBe Publishing.

Author WOW sees that post and wonders why they only got $2,500 from WannBe. “It’s not fair! I’m a better writer than STET! My publisher must hate me! My agent is a failure! My career is over before it started! My publisher won’t promote my work as much as author STET! I’m mad! I’m sad!” Etc.

Author STET has no idea how crushing their detailed news was to author WOW.

How Am I Supposed to Know What’s Normal?

One cannot analyze or compare their own income, contract, advances, or royalties with absolute accuracy.

Recently I was asked, “What does the average author make in a year?” Instead of answering, I asked in return, “What do you think?” They responded, “$45,000 per year?”

I had to blink a few times and said, “That might be an average if you include a number of bestselling authors in the formula. But that also means there are a lot of others who would have to drop a zero from that number (down to $4,500) to create an average of $45,000.”

I then told the story of a writer who had a day job unrelated to writing but wrote 10 published books by getting up at 5 a.m. every morning to write for two hours–and then helped the kids get ready for school and then went to work. For that writer, books were a supplement to his income, not the primary source.

— One author may get a onetime deal for $15,000 but never write another book.
— Another author may write one book every two years, with each getting a $5,000 advance, but also publish 30 paid articles a year.
— A third author may write a novel once every five years and nothing in-between, but their advance for their novel is $100,000.
— A fourth author may be prolific and publish eight novels a year, four with a traditional publisher and four as an indie author with an annual combined income of $60,000.

Which one is normal?

You see the problem? There isn’t a straight answer to the question of what is normal when it comes to a writer’s income. Your agent is the best source of information. The agent knows what is typical in a situation and whether your deal is a good one or not.

Freelance Editors

Many freelance editors find that they need to post their prices on their web site to help prospective customers. However, some freelancers prefer to keep their pricing list private and only share it with prospective customers who ask.

Neither way is wrong. It is a personal preference.

But if said freelancer announces, “I made $197,000 last year as a freelance editor!” it might not endear them to their colleagues. Instead, the monster of envy will rise from the emotional ashes.

We Demand Equal Pay!

The writing world isn’t the same as having a job in a corporation or a government institution where there can be issues about equal pay for equal work. The idea of equal pay in those institutional environs can be fraught with misunderstanding since one has to define “equal work” and “equal pay” and “equal seniority” every time.

Look again at the example above with two author friends who find out that one received one advance and the other received a different one. The one getting the smaller amount is placing their “worth” on what they perceive as an objective criterion. Jealousy and disappointment reign. And thus, the need to keep your business to yourself (and with your agent).

Meanwhile, the bottom line is to keep your bottom line to yourself and be content with it being normal for you.

 

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Category: Book Business, Career, Communication, MoneyTag: Book Business, Contracts, Facebook, Gossip, Money, rumors

Six Things That Changed the Publishing World

By Steve Laubeon March 16, 2026
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Over the past thirty-plus years, several developments have changed the publishing industry forever. (The first two occurred in 1995.) Amazon.com Dan Balow wrote an excellent piece on this in 2015. It still is quite astounding when you think about it. In 30 years, this little online startup (founded in 1995) became the most dominant online retailer in the Western world. Bookselling will never be …

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Category: Book Business, Book Business, TrendsTag: Book Business, Changes, Trends

Publishing Acronyms

By Steve Laubeon February 9, 2026
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After being in an industry for a while, there is a natural tendency to speak in code. Acronyms flow freely and can be a foreign language to those new to the conversation. Below is an attempt to spell out some of the more common acronyms in the publishing industry and some specific to the Christian publishing industry. They are grouped by topic in a rudimentary way but in no particular order. If …

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Category: Book Business, Book Business, Communication, Contracts, The Publishing LifeTag: Acronyms, publishing

Book Proposals I’d Love to See (What Tamela Hancock Murray Is Looking For)

By Tamela Hancock Murrayon January 14, 2026
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(Updated 1/14/2026) I’m thankful to the Lord that I’m a literary agent working for Him in Christian publishing. I’m grateful to the readers of this blog for being part of our writing community. As for approaching me with your work, let’s see if our passions match: Christian Romantic Suspense and Suspense Readers of Christian romantic suspense and suspense are a large and devoted fan base. I’m …

Read moreBook Proposals I’d Love to See (What Tamela Hancock Murray Is Looking For)
Category: Agency, Book Business, Book Proposals, Career, Craft, Creativity, Romance, Trends, Writing CraftTag: Agency, book proposals

How Many People Are Involved in Publishing Your Book?

By Steve Laubeon September 29, 2025
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Depending on your publisher, there can be quite a few people involved in getting your book to market. Even if you self-publish, there are still many functions that you may not do yourself. Below is not an exhaustive list, but a rambling stream of consciousness when thinking about the various jobs and the people who are involved in the publishing process: author (kinda important) literary agent (we …

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Category: Book Business, Book Business, Marketing, The Publishing LifeTag: Book Business, Traditional Publishing

A $100,000 Threshold for a Worthy Book?

By Steve Laubeon August 4, 2025
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In 2015, Brad Martin, the President and CEO of Penguin Random House Canada, was quoted as saying the following: “I’m not interested in a book that is going to generate less than $100,000 in revenue unless the editor or publisher [division] has a compelling vision for the book and/or the author…If the person that’s championing that book in the acquisitions meeting doesn’t have a compelling view of …

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Category: Book Business, Economics, MoneyTag: Book Business, Economics, Money

My Book Life Began in the Library

By Steve Laubeon March 10, 2025
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In many ways, my life in books began in elementary school. I discovered our city’s public library with the help of my mom. I soon began walking there regularly after school. While there, in what seemed to be a massive building, I would explore the rows and rows of books. Plucking one off the shelf here and there and skimming pages. One day, I discovered a complete section of books on …

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Category: Book Business, Publishing HistoryTag: Library

Why Does It Take Editors and Agents So Long to Read My Proposal?

By Steve Laubeon October 28, 2024
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Recently, a writer posted this question: I submitted a proposal to a publisher 6 months ago. The guidelines said that a response would be provided at the end of 4 months. At the end of 5 months I sent an email query to confirm that they had actually received the submission–still no response. Now I am at the end of 6 months.…Do I give up? I wish I had a magic wand to solve this problem for …

Read moreWhy Does It Take Editors and Agents So Long to Read My Proposal?
Category: Agency, Book Business, Book Proposals, Common QuestoinsTag: book proposals, Rejection

New Book Proposal Course

By Steve Laubeon August 12, 2024
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I have some exciting news to share! The Christian Writers Institute has released an all-new edition of my “Elements of an Effective Book Proposal” course. Completely revised and expanded to provide even more value and insight. Why This Course Matters I have long taught that writing a book proposal is one of the most critical steps in securing a publishing deal. Whether you’re a …

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Category: Book Business, Book Proposals, Career, Get Published, Pitching, Platform, The Publishing Life, The Writing Life, Writing Craft

The Power of a Referral

By Steve Laubeon July 22, 2024
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It was recently pointed out that a number of agencies will not accept unsolicited proposals. Instead they state, in their guidelines, that they only take proposals via referrals or from meeting someone at a writers conference. Our agency continues to keep the doors open to any and all who send material following our guidelines. It can be a challenge to read all the incoming proposals, but I prefer …

Read moreThe Power of a Referral
Category: Book Business, Career, Marketing, Pitching, PlatformTag: Agents, Referrals
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