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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Writing Craft » Book Business » Page 3

Book Business

Everyone is a Critic

By Steve Laubeon July 10, 2023
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One of the burdens an artist must bear is the scrutiny of public opinion. It can either be exhilarating or devastating. At the risk of oversimplifying the issue, let’s look at some categories that define this topic.

Opinion
Everyone has an opinion. The problem for the author is to determine how much weight to give to those opinions. One mistake a writer will make is to ask someone or a group of someones, “What do you think of this?” with “this” being your work or the cover of their latest book.

Think of it this way: If someone asks for your opinion and genuinely says they want to hear your thoughts, you will give that opinion … and it is often critical. It is as if we don’t feel like we have been “honest” unless we find something wrong or something we don’t like. We can become overly nitpicky and focus on things that are not vital to the design or the composition of the project. And this is where it becomes dangerous for the author. The tendency is to place too much credence on these types of opinions, given by those who may not have the experience or know-how to truly be of service. That is not to say their opinions are wrong or misinformed, merely that discernment must be used when filtering these comments.

Gathering too many opinions can clutter a sure vision or shake your confidence. It can become like the cynical definition of a committee: “A body that keeps minutes but wastes hours.”

Review
In my opinion (see what I did there?), there are two kinds of reviews. Internet reviews where anyone can post their thoughts (see above) and published reviews where a critic renders their perspective (see below). While the ease of online reviews has revolutionized how we shop, they also need a huge dose of discernment.

One of my clients had a review posted online of their book, which read in part, “Any sane individual would not be able to go further than page 5 of this idiocy. … Yack, the worst book of the decade, not just the year.” Obviously, the reader despised the book; but in other sentences, that person revealed that their problem with the book was its Christian content. So they were attacking the book based on religious grounds.

With many e-books being heavily discounted, the chance of finding a “reviewer” who takes issue with the author is quite high.

Many say that if a book has 100% five-star reviews, they won’t buy it because “it isn’t possible for a book to have everyone love it equally.” It is the four-star reviews that often explain why the lack of the fifth star. Often, one-star reviews are from “someone with an axe to grind.”

Since reviews are readily accessible, they are the source of many authors’ emotional and spiritual depressions. Do reviews get you down? Don’t read them. Do reviews make you sky-high and excited? Don’t read them. They are opinions. And some people love to give you their opinions whether you want them or not.

Critique
On the other hand, a critique usually comes from someone who is being paid for their expertise or an expert who volunteered to lend a hand. For example, a critique group that you trust can become a valuable source of feedback and help you on your journey. In one way, this is a curated response from a reputable source.

Your editor’s response to your manuscript falls under this category. It is a critique. While it is still an opinion, it is a measured one coming from years of experience and a desire to help make the book even better.

It doesn’t mean you have to love the critique. In fact, it may make you frustrated or even angry. But that is part of the creative process. As Calvin Miller once said to me when I was his editor, “It is the clash of two rocks that makes a spark. The spark of creativity.” Of course, he said that after telling me he disagreed with my critique of a portion of his manuscript.

To further explore the topic of critique, I highly recommend you read the following articles:
“Critiquing Critiques” by Rick Daley (on Nathan Bransford’s blog)
“Finding the Right Critique Partner” by Tamela Hancock Murray

Critic
I think one of the greatest descriptions of the critic’s job is found in the words of Anton Ego, recited in the film Ratatouille. He declares:

In many ways, the work of a critic is easy. We risk very little, yet enjoy a position over those who offer up their work and their selves to our judgment. We thrive on negative criticism, which is fun to write and to read. But the bitter truth we critics must face, is that in the grand scheme of things, the average piece of junk is probably more meaningful than our criticism designating it so.

Well said.

Your Turn
Have you asked for “opinions” of your work and become confused by the advice?
Have you received an over-the-top bad review?
Is there another category of “opinion” that I missed?

 

[Originally posted in another form in April 2013.]

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Category: Book Business, Book Review, Career, Craft, Creativity, Writing CraftTag: Career, Critiques, reviews

Review Any and Every Contract You Sign

By Steve Laubeon May 22, 2023
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Today’s headline sounds like a blinding flash of the obvious, but you’d be surprised how many writers are not careful about the agreements they sign. Those with a literary agent have a business partner who will review their book contracts; that is a given. But that does not remove the writer’s responsibility. And what about their magazine or online article contracts? Years ago, the Condé …

Read moreReview Any and Every Contract You Sign
Category: Book Business, ContractsTag: Book Business, Contracts

Author Accounting 101

By Steve Laubeon April 17, 2023
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You are a published author. You must be rich! You are an agent. I know you are rich. If it only were true. Let’s attempt to explain some of the bottom-line basics of Author Accounting. Please remember this exercise is generic; your mileage may vary. I will use some simplified numbers, so we can all follow the math. Let’s start with a $20.00 retail-priced book. The publisher sells the book …

Read moreAuthor Accounting 101
Category: Book Business, Career, Contracts, E-Books, Economics, MoneyTag: Author, Economics, Money

The Cost of Permissions vs. Fair Use

By Steve Laubeon February 27, 2023
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Every book contract has a clause that reads something along these lines: If permission from others is required for publication of any material contained in the Work or for exercise of any of the rights conferred by this Agreement, Author shall obtain such permissions at Author’s expense, in a form acceptable to Publisher, and shall deliver such permissions to the Publisher as part of the complete …

Read moreThe Cost of Permissions vs. Fair Use
Category: Book Business, Copyright, Legal IssuesTag: Copyright, fair use

Three Myths About an Agent’s Acceptance

By Steve Laubeon December 5, 2022
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You’ve worked hard. You wrote a great book. You pitched it just right, and the literary agent has called you saying they want to represent you and your project. Hooray! But there are some misunderstandings or myths about what happens next. 1. Your Book Will Soon Be Published Just because an agent has said yes doesn’t guarantee success. Nor does it speed up the inexorable process. Remember that …

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Category: Agents, Book Business, Career, Communication, Get Published, Writing CraftTag: Agents, Get Published

Book Industry Trends

By Steve Laubeon November 7, 2022
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Publishing is partly an exercise in guessing what might be the next surprise bestseller. Some of it is an educated guess based on certain trends we see in the industry and in society at large. Any exercise in naming these trends bears the risk of expressing the obvious or being out of date the moment they are stated. So bear with me as I tinker with some of the factors that are either influencing …

Read moreBook Industry Trends
Category: Book Business, Contracts, E-Books, Get Published, TrendsTag: book industry, Trends

Publishing Is Publishing

By Dan Balowon October 6, 2022
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Every part of the book publishing ecosystem adjusted its perspective to accommodate both traditional publishing and author-published works. It wasn’t long ago these two paths were treated as either/or decisions; but now they are both/and. Many traditional publishers offer author-paid services, some agents have indie services for clients, and a large number of authors publish both traditional and …

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Category: Book Business, Book Business, Indie, Marketing, Self-Publishing, Trends

The Myth of the Unearned Advance

By Steve Laubeon September 12, 2022
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[I wrote much of this article back in 2011. Upon review, I stand by the analysis. I’ve left the past comments to accentuate the discussion.] ______________ A common myth permeating the industry is that a book is not profitable if the author’s advance does not earn out. I would like to attempt to dispel this myth. First, let’s define the term “advance.” When a book contract is created between …

Read moreThe Myth of the Unearned Advance
Category: Book Business, Career, Money, Writing CraftTag: Agents, Book Business, Contracts, Get Published, Money, Traditional Publishing

G Is for Great

By Steve Laubeon August 8, 2022
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“There are a lot of good manuscripts out there. What we want are those which are great.” I’ve said this many times but thought I should elaborate. Please note the following information applies mostly to nonfiction projects. When it comes to the nonfiction books that attract major publishers, I believe the author must have at least two of three “great” things: Great Concept Great Writing Great …

Read moreG Is for Great
Category: Book Business, Craft, Creativity, Platform, Publishing A-Z, Writing CraftTag: Concept, Platform, Writing Craft

What Do You Read to Stay Informed?

By Steve Laubeon June 20, 2022
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I am occasionally asked to list the magazines, newsletters, and blogs I read to stay informed about our industry. It is a good question. But when I started compiling the list, I realized how ridiculously long it is. Therefore, I can only list selected highlights by type of media. Lest you get the wrong impression, realize I’m an eclectic reader who skims the surface of the waters gleaning …

Read moreWhat Do You Read to Stay Informed?
Category: Book Business, Reading, TrendsTag: Informed, Reading
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