• Skip to main content
  • Skip to after header navigation
  • Skip to site footer

The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

  • Home
  • About
    • Who We Are
    • Frequently Asked Questions
    • Interview with Steve Laube
    • Statement of Faith
    • Terms and Conditions
    • Privacy Policy
  • Guidelines
  • Authors
    • Who We Represent
    • Awards and Recognition
  • Resources
    • Recommended Reading
    • Christian Writers Market Guide Online
    • Christian Writers Institute
    • Writers Conferences
    • Freelance Editorial Services
    • Copyright Resources
    • Research Tools
    • Selling What You Write
  • Blog
  • Contact
  • Twitter
  • FaceBook
  • RSS Feed
  • Get Published
  • Book Proposals
  • Book Business
  • Writing Craft
    • Conferences
    • Copyright
    • Craft
    • Creativity
    • Grammar
  • Fun Fridays
Home » Social Media » Page 2

Social Media

Keys to Killing Your Social Media Presence

By Karen Ballon July 27, 2016
Share
Tweet
16

Okay, we all talk about how to make social media work for you. But lately I’ve noticed some things that don’t work at all. Some of which have been tied to the whole political climate nowadays. Others, though, have been around for a long time, and I’ve just kind of hit the wall with them. But all of them have been really effective tools—if the goal is to ensure people quit those FB pages, blogs, or other social media spots.

Make it about selling your books. Okay, yes, we all need to promote our books. That’s part of being a published author. And we want to celebrate when something fun happens in our career. That’s not a problem at all—so long as there’s a balance. But when most of a person’s interactions on social media are along the lines of “Buy my book,” “Come see me at this signing,” “I just won another award,” “Here’s another interview with me,” and on and on…meh. Who needs it? Sure, I want to know about my fav authors’ special events and sales, but is that all I want to know? Hardly. I want to know what they think and feel, what they’re doing, what matters to them. I’d love to see a few pix of their grandkids (or, to be honest, of their pets). Things that give me the sense that I know them beyond the public persona. If all I’m getting from your social media is commercials and your accolades? No thanks.

Use your audience. This takes it a step beyond the issue above, to treating your social media community like they are part of your marketing team. If the lion’s share of a person’s social media content is along the lines of “Share my post/blog/tweet,” “Post a review,” “Tell everyone about my sale,” “Spread the word,” and so on, count me out. I’ll spend my time elsewhere. Someplace where I don’t feel used.

Overshare. Yes, I want to know about my favorite authors. To an extent. But folks, too much of a good thing can be…icky. How do you know when you’ve gone too far? Here are a few things to consider. Think twice about posting something if:

  • You’re unsure about it. Why take the chance?
  • You wouldn’t say it in public, among folks who know you, like in church or with your parents or your sweet old Sunday school teacher.
  • You’re saying it just for shock value. You may well get a lot more than you bargained for.
  • You’re saying it because you’re ticked off. Anger is seldom conducive to good judgment. If you feel you absolutely HAVE to say it, write it out first in a letter. Print it out, let it sit for a few days, then read it over. And ask yourself, “Do I want to say this for me, or am I saying it to help others?”
  • There’s anyone who might be shamed or embarrassed by what you want to share.
  • It’s not yours to share, and you haven’t asked permission first. I did this once with someone I love. I was concerned, so I posted a request for prayer, which would have been fine if I’d avoided details. But I didn’t. Nor did I ask for permission. My intent was good; my execution was rotten. I didn’t have the right to post about the situation, and the fact that I did so ended up making a difficult situation even more difficult for the person I cared about. I learned a valuable lesson. Just because you care about someone, that doesn’t give you the right to post about them or their lives on social media.

Let Your Uncensored Anger Fly. Sure, we all have our…um…issues. And triggers. We have things that that can raise our blood pressure in a nanosecond. But I tell you what: I’m hard pressed to imagine where there are more careless, hurtful, even vitriolic words thrown at people than on social media. It’s as though the second folks sit at a keyboard, all restraint dissolves. Fingers fly and toxic words follow suit. If you’re ever tempted to join in the fray, remember: once it’s online, it’s not going away. Even if you delete something, that doesn’t mean it’s gone.

The momentary satisfaction of saying something mean or snide or vitriolic—of putting some simpleton in his or her place–is never worth the hurt or negative impact your words may have. On your career, sure. But far more important, on someone God loves. I don’t care if it’s about politics, faith, national security, lifestyles…the topic doesn’t matter. We who write to share God’s truth should never abuse the gift He’s given us of using words with skill and precision. The moment we use words out of anger, we make what God has given us into a weapon. And we darned well better not do that unless He makes it abundantly clear we’re supposed to do so.

I’ve said it before, I’ll say it again. Don’t be careless with your words. Use common sense. And let these words from James 3 be your guide in what you do and don’t say on social media:

“…the tongue is … a whole world of wickedness, corrupting your entire body. It can set your whole life on fire, for it is set on fire by hell itself. People can tame all kinds of animals…but no one can tame the tongue. It is restless and evil, full of deadly poison. Sometimes it praises our Lord and Father, and sometimes it curses those who have been made in the image of God. And so blessing and cursing come pouring out of the same mouth. Surely, my brothers and sisters, this is not right! … If you are wise and understand God’s ways, prove it by living an honorable life, doing good works with the humility that comes from wisdom. …the wisdom from above is first of all pure. It is also peace loving, gentle at all times, and willing to yield to others. It is full of mercy and the fruit of good deeds. It shows no favoritism and is always sincere. And those who are peacemakers will plant seeds of peace and reap a harvest of righteousness.”

 

Leave a Comment
Category: Platform, Social MediaTag: Platform, Social Media

Keys for Effective Social Media Use

By Karen Ballon July 20, 2016
Share
Tweet
20

Okay, I don’t pretend to be a pro on social media use. Honestly, I use it because I enjoy it. (Yeah, off-the-scale extrovert here.) But I’ve done some research lately for this blog, and found that the following tips I wanted to share were also mentioned in several of the “How To” sites I read. So here are a few collectively suggested “keys” to making sure your social media involvement is as …

Read moreKeys for Effective Social Media Use
Category: Career, Marketing, Social MediaTag: Career, Social Media

When You Must *Not* Wait

By Karen Ballon July 13, 2016
Share
Tweet
19

I shared, in a previous blog (“The Hardest Part of Being a Writer“), about the difficulty of waiting during the writing journey. Well, I’m happy to report that there is an area where you not only don’t have to wait, but you shouldn’t, and that’s building your audience through social media. I can’t tell you how many of the proposals we’ve seen in recent weeks that say something along …

Read moreWhen You Must *Not* Wait
Category: Get Published, Social MediaTag: Get Published, Social Media

Plan Your Social Media Messaging (aka Dog Wags Tail)

By Dan Balowon May 17, 2016
Share
Tweet
22

Blogging and creating material for your social media can either control you or you can control it. There is no deep spiritual application on this issue. It is simply effective time management and discipline. Manage it, or it will manage you. It’s like a student who stays up all night to study before a big test because they were at the beach playing volleyball with friends the previous day. No one …

Read morePlan Your Social Media Messaging (aka Dog Wags Tail)
Category: Marketing, Social MediaTag: blogging, Social Media

The Friendly Social-Media Purge

By Dan Balowon March 8, 2016
Share
Tweet
15

How many friends do you have? I mean really close friends? My guess is any of us would name relatively few people you can consider in that category. If it wasn’t for social media, how many people can you recall their birthdays if asked? Social media gives the impression you can have thousands of friends. It’s lying. If you think you are close friends with all of the 600 people you are connected …

Read moreThe Friendly Social-Media Purge
Category: Social MediaTag: Social Media

No Comment

By Dan Balowon March 1, 2016
Share
Tweet
16

A few years after the dawn of the internet in the mid-nineties, vision for the world wide web shifted to the “2.0” version, which involved encouraging audience interaction, viewed as significant progress by marketers and communications experts. Comment sections, message boards, chat and community discussion started off with great energy and excitement as we began to “engage” our audience. What …

Read moreNo Comment
Category: Communication, Social MediaTag: Communication, Social Media

A Word to the E-mail-Wise: Don’t Assume

By Karen Ballon February 24, 2016
Share
Tweet
19

I received an email from a client the other day, asking a question. I read it, and as I did so, I made an assumption as to the motivation behind her question. So, as you can imagine, I responded with that assumption firmly in place. Her email response was short and to the point. And just a bit miffed. As I read what she wrote, I realized the motivation I assigned to her question was wrong. …

Read moreA Word to the E-mail-Wise: Don’t Assume
Category: Career, CommunicationTag: Communication, Email, Social Media

Unpublished and on Social Media as an Author? Why?

By Tamela Hancock Murrayon February 18, 2016
Share
Tweet2
68

It’s hard to get through a week without seeing at least one article on platform. Well, here’s yours for the week! We agents ask authors for a platform, but I have found that unpublished authors wonder how or why they should show a professional presence on social media. That question is understandable. Without a book, what is the author promoting? Promoting Yourself? Yes, you are promoting …

Read moreUnpublished and on Social Media as an Author? Why?
Category: Book Proposals, Branding, Career, Communication, Marketing, Social MediaTag: Facebook, Platform, Social Media, Twitter

Navigating Social Media Before You are Published

By Tamela Hancock Murrayon November 12, 2015
Share
Tweet
32

Many new authors ask me a good question. “I don’t have a book to promote. How do I build a social media platform?” At this point, you’re becoming a friend to your potential readers. I like to use the example of my mother-in-law. Years ago, she adored watching Regis and Kathie Lee on television. To her, they were like friends. Of course, they weren’t, really. But to her and many others, they felt …

Read moreNavigating Social Media Before You are Published
Category: Marketing, Platform, Social MediaTag: Platform, Social Media

Arguments to Abandon on Facebook

By Tamela Hancock Murrayon October 8, 2015
Share
Tweet
40

The expression “choose your battles” is a good one, especially in this time when authors must use social media to engage with potential readers. In fact, at a recent author gathering, one mentioned to me that she abandoned Facebook because she was tired of negative comments. I can understand that. Life is stressful enough without reading political screeds and pointless debates during …

Read moreArguments to Abandon on Facebook
Category: Career, Communication, Platform, Social MediaTag: Facebook, Social Media
  • Previous
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • Next

Sidebar

Get Blog Updates

Enter your email address to get new blog updates delivered via email. You can unsubscribe at any time.

You have Successfully Subscribed!

Grow as a Writer


Find Out More →

Popular Posts

Top Posts on Book Proposals
  • Hints for a Great Cover Letter
  • The Keys to a Great Book Proposal
  • What Steve Laube is Looking For
  • Book Proposals I’d Love to See – Tamela Hancock Murray
  • What I’m Looking for – Bob Hostetler
  • What I’m Looking for – Dan Balow
  • What I’m Looking for – Lynette Eason
  • What’s the Best Way to Submit My Self-Published Book?
  • What Is the Agent Doing While I Wait?
  • God Gave Me This Blog Post
Top Posts on The Business Side
  • When Your Book Becomes Personal
  • The Myth of the Unearned Advance
  • How Long Does it Take to Get Published?
  • What Are Average Book Sales?
  • Can You Plagiarize Yourself?
  • Never Burn a Bridge
  • Who Decides to Publish Your Book?
  • That Conference Appointment
  • Goodbye to Traditional Publishing?
  • Who Owns Whom in Publishing?
  • Ten Commandments for Working with Your Agent
  • Writers Beware! Protect Yourself
Top Series
  • Book Proposal Basics
  • Publishing A-Z
  • A Defense of Traditional Publishing
Top Posts on Rejection
  • The Slush Pile: Enter at Your Own Risk
  • Even the Best Get Rejected
  • Five Reasons Why You May Never Get Published
  • The Unhelpful Rejection Letter
  • Writers Learn to Wait

Blog Post Archives by Month

  • Home
  • About
    • Who We Are
    • Frequently Asked Questions
    • Interview with Steve Laube
    • Statement of Faith
    • Terms and Conditions
    • Privacy Policy
  • Guidelines
  • Authors
    • Who We Represent
    • Awards and Recognition
  • Resources
    • Recommended Reading
    • Christian Writers Market Guide Online
    • Christian Writers Institute
    • Writers Conferences
    • Freelance Editorial Services
    • Copyright Resources
    • Research Tools
    • Selling What You Write
  • Blog
  • Contact

Copyright © 2025 · The Steve Laube Agency · All Rights Reserved · Website by Stormhill Media