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Helping to Change the World Word by Word

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Home » Archives for Dan Balow » Page 12

Dan Balow

Platform Planning

By Dan Balowon May 26, 2021
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The never-ending struggle of an aspiring author to meet the requirement of publishers for a big enough “platform” can be frustrating at best, or worse, discourage someone from writing at all.

Platforms are always built on content, not the container. Social media doesn’t give you a platform; it is the content that causes it to grow–or not. All medias are simply channels to people, and using them effectively means you must have a plan.

The very best author platforms are based around a definable brand and identity. Users know what they can expect. For the sake of keeping this post short, let’s assume you know your focus and have a clear vision of your personal brand.

My apologies if this appears too simplistic, but everything isn’t as complicated as you think.

Step 1 – Get a calendar. Any kind; it doesn’t matter. Something with pictures of bunnies romping in the meadow, a spreadsheet, or a sophisticated media-planning application. Find something you will use, with dates on it.

Step 2 – Determine the types of media you will use. I suggest you not start with everything you think of. You can always add once you establish your rhythm of content creation.

Step 3 – Make a list of the various types of content you want to create.

  • The Bible. Good stuff in It.
  • Something around the church calendar.
  • Civic holidays or remembrances (i.e., July 4).
  • Personal dates important to you.
  • This-day-in-history books or annual summaries. There are services specifically developed for writers meeting the need for long-term planning. You can get them a year in advance. A subscription costs something like $20 a year and worth every penny.
  • Quotations.
  • Articles.
  • Reminders of upcoming events. (Plan events, and then talk about them.)
  • General themes you want to revisit frequently.
  • Cross-promotions (Podcast on Twitter, YouTube video on Facebook, etc.).
  • Anything else that fits. Express yourself.

SPECIAL NOTES: Start with only a few different types of content, setting a goal to add a new type every couple of months. Be predictable, but not so much that you become boring. If you do none of the above suggestions, platform-building will be a hellish march through a barren land. No hyperbole needed because it is absolutely true.

Step 4 – Set deadlines for each platform post and follow them. Yes, self-imposed deadlines. Tail wags dog. Deal with it.

Step 5 – Use scheduling applications or the schedule-release functions in other media you use, setting content to publish on a schedule, so you can take a nap at the time it goes active. You will need a nap.

Step 6 – Constantly review and make revisions if necessary to steps 1-3. Don’t mess with #4.

What type of calendar is best? The one you will use.

What type of schedule is best? The one you follow.

How often should something be posted? Whatever frequency you can sustain and eventually expand.

What type of content is best? Material people like. (Try things to see exactly what this is. Don’t be afraid to fail, since failure leads to success.)

Finally, pace yourself. Too fast, and you won’t be able to sustain your schedule. Too slow, and you won’t gain traction. It will never be easy. If you don’t break a sweat, you aren’t working hard enough.

Obviously, many specific pieces are missing here. But if you don’t start with the basics, good platform content will not have the effect it might have if you paid attention to a little more detail, which begins with a framework, a plan, and oh, yes, a calendar!

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Category: Branding, Marketing, Platform

Failure

By Dan Balowon May 13, 2021
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Last week I wrote about being successful and fruitful and how those qualities direct our paths more than our education, training, experience, or plans. I believe when God allows us to be fruitful in a certain way, He is illuminating a road before us that might have been dark and mysterious. Today, I am flipping this situation around to explore failure. I am not referring to moral failure or …

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Category: The Writing LifeTag: Failure

Success

By Dan Balowon May 5, 2021
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I am using the 20th year remembrance of the death of Clifton Hillegass as inspiration to make a larger point about the direction an author’s life can take. Clifton (pictured above is his statue in Kearney, NE) was the creator of CliffsNotes and passed away in Lincoln, Nebraska, at the age of 83 on May 5, 2001. I assume most of you reading this post are aware of CliffsNotes and also of how much …

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Category: Creativity, The Writing Life, TheologyTag: Success

Ready for Pushback?

By Dan Balowon April 22, 2021
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Do not be surprised, my brothers and sisters, if the world hates you (1 John 3:13, NIV). One of the lovely aspects (I’m kidding) of ubiquitous communication in our world today is that nothing goes out without a comment in return. Positive and negative comments abound. Something written in passing or as an afterthought is met with an explosion of reaction. A single bad review from a book reviewer …

Read moreReady for Pushback?
Category: Rejection, The Writing Life

The Art of the Soft-Sell

By Dan Balowon April 14, 2021
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“How you sell is more important than what you sell.”– Andy Paul (author, speaker, podcaster) Whether you are traditionally published, self-published, desire-to-be-published, or whatever other combination resides between traditional and self-publishing, you are involved in the lively art of selling. Trying to convince an agent to represent you? Trying to convince a publisher to publish your book? …

Read moreThe Art of the Soft-Sell
Category: Pitch, The Writing Life

Made for Such a Time

By Dan Balowon April 1, 2021
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Today is a difficult day for Christians as we remember the final full day of Christ’s life before his crucifixion. Deep down, I wish Jesus didn’t have to go through all he did. Reading through the Gospels, it is clear the events of this week were part of a plan and purpose for Jesus living a human existence. He had a unique and stated purpose, even coming right out and saying it numerous times …

Read moreMade for Such a Time
Category: Book Business, Inspiration, Theology

Steps to Writing a Book

By Dan Balowon March 24, 2021
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Each week I attend a Bible study with other men where the only other significant unifying trait is that we are Christians navigating our way through life. Actually, it’s enough. Three of the guys have something else in common. They are accomplished athletes who run, hike, or bike long distances for enjoyment, which would not be my idea of fun. One is a CPA, who ran a qualifying time in his age …

Read moreSteps to Writing a Book
Category: The Writing Life

Every Book Doesn’t Need to Shake the Earth

By Dan Balowon March 11, 2021
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If you look at any list of best-selling books expecting every one of them to be a literary masterpiece, you are probably setting yourself up for disappointment. “Are you kidding me? A book about famous racehorses of the 20th century is a bestseller? People bought that instead of my 1,200-page book on linguistic anomalies in Hebrew and Greek biblical texts? For Pete’s sake, half of the horse book …

Read moreEvery Book Doesn’t Need to Shake the Earth
Category: Encouragement, Inspiration, Pitching, Platform

Identity Publishing

By Dan Balowon March 3, 2021
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A powerful social force in the world today is called “identity politics” (IP). Simply, it divides people by race, gender, economic class, and numerous other factors, creating a large number of micro-groups, each supporting political agendas important to the group. For Christians and the church, commanded by God to live in unity with other believers and be peacemakers with everyone else, IP …

Read moreIdentity Publishing
Category: The Publishing Life, The Writing Life, Theology, Trends

God at Auschwitz

By Dan Balowon February 18, 2021
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Back in 2019, I had the opportunity to travel to a conference in Poland and afterward tour Auschwitz/Birkenau, one of the more infamous Nazi death camps. More than a million people were murdered there at the hands of the SS from 1942 until its liberation by the Russian army in early 1945. The picture I took above shows still-visible fingernail scratches on the wall inside the lone remaining gas …

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Category: Creativity, The Publishing Life, The Writing Life, Theology
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