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Home » Archives for Dan Balow » Page 3

Dan Balow

Christian Authors Are Special

By Dan Balowon August 28, 2024
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Since the author’s worldview and perspective are significant elements of a book’s content, whatever that worldview happens to be, books written by Christians are not like those written by those who are not.

The core message of a book written by a Christ-follower is special.

Their acknowledgment of Genesis chapters 1 and 3, and their belief that God sustains the world and has a plan for it, is core to their worldview, not to mention every other biblical tenet (Jesus) that separates Christianity and its followers from everyone else.

Pick a subject, genre, reader target, or any other book type–fiction or nonfiction–and the message that shines through most prominently reflects the author’s view of God, whether they are a Christian or not.

Even though, according to the late Christian theologian R.C. Sproul, “All truth is God’s truth,” there is a difference between a Christ-following writer and someone who does not acknowledge Jesus as king.

And this difference is quite apparent in books.

Short-form writing is not as susceptible to an author’s worldview as books. It may be as simple as the difference between spending seven minutes with someone and seven hours, roughly the time between reading an article and a book.

In an article, because of the limited word count, you only focus on the one or two points made by the writer. The focus is on the subject of the piece.

Books are different. You spend many hours living inside the author’s head, regardless of the subject. Their perspective will come through, no matter what they believe.

So, what makes Christian authors special? It is how they think, write, and create. Maybe the Sermon on the Mount in Matthew’s Gospel illustrates the reasons best. In the fifth chapter, we see some of the unique traits of Christ-followers, including writers:

Humility (v. 3) – goes a long way to connecting with readers.

Empathy (v. 4) – the key element of any effective communicator.

Teachable (v. 5) – intellectual humility (open to learning something new).

Truthtellers (v. 6) – thirsting for righteousness and a desire to reflect God’s word accurately.

Merciful (v. 7) – a shining example of how to treat and communicate with others.

Genuine (v. 8) – the best way to live and interact with people.

Peacemakers (v. 9) – calming the storms of life rather than stirring them up.

Courageous (vv. 10-12) – an excellent trait for any writer, but Christians receive courage from the giver of all good things, so this isn’t just conjured up based on human strength.

In the apostle Paul’s letter to the Colossians, chapter 3, verses 23-24 (NIV) is an excellent reminder:

Whatever you do, work at it with all your heart, as working for the Lord, not for human masters, since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving.

Christian authors are special because their message is special.

“Since God is the one who calls people to their work, the worker becomes a steward who serves God” (Leland Ryken).

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Category: Career, Christian, Encouragement, Inspiration

Marketing God

By Dan Balowon August 8, 2024
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Since beginning my career as a marketer, I’ve seen many things come and go, strategies that worked in one situation but not in another, and seemingly great ideas that never worked at all. Marketing is an inexact profession, consisting of trial and error. Keep track of what you do. Continue those things that work; stop doing things that don’t. Rinse. Repeat. John Wanamaker, founder of the …

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Category: Encouragement, Inspiration, Theology

Best-selling Books This Week, 75 Years Ago

By Dan Balowon July 24, 2024
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When we look at a snapshot of best-selling books at any point in time, we see a picture of our society and what it values and thinks. I am unsure whether book publishing is a light or a mirror; but looking back, I see insights to be gained. Spoiler alert: Book publishing did not begin when Amazon was founded thirty years ago. The New York Times Best Seller lists, July 24, 1949 Fiction POINT OF NO …

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Category: Publishing History

Happy Birthday to … Rube Goldberg

By Dan Balowon July 4, 2024
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Rube Goldberg is known for his writing, cartoons, and a varied body of creative work; but he is best known as a descriptive term for anything needlessly complex that accomplishes something simple. As a side note, I am trying very hard to live so that I will never be a descriptive term for future generations. Mr. Goldberg was best known for creating humorous, satirical cartoons depicting crazy …

Read moreHappy Birthday to … Rube Goldberg
Category: Inspiration

Blog Posts I Decided Not to Write

By Dan Balowon June 19, 2024
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Since 2013, when I wrote my first blog post for this agency, I’ve covered a lot of different topics and issues, sometimes repeating some themes that I felt important. But overall, I sought to be an “encouraging realist” when it comes to book publishing. I also make it a habit to plan posts well into the future, so I have my schedule drafted through early 2026, which could either be viewed with a …

Read moreBlog Posts I Decided Not to Write
Category: Humor

Original Platform

By Dan Balowon May 30, 2024
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In 2021, I wrote a post for this agency blog encouraging writers to write with originality. Original Writing came to mind after seeing a few too many book proposals that were mostly summaries of other authors’ books. While academic and reference works are mostly made up of that type of material, most other nonfiction books require the author to be somewhat of an expert in a field. And the book …

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Category: Platform

Adopting a Gameday Attitude

By Dan Balowon May 15, 2024
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When I am with people who share my interests, I often say that one of the reasons I like sports is that they provide a metaphor for just about everything in life. Dealing with adversity, losing, winning, preparation, and teamwork have direct-line comparisons in much of life, including every aspect of publishing. This also includes one’s personal life. The term “Gameday” is a not-so-subtle codeword …

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Category: Career, The Writing Life

We Have a Failure to Communicate

By Dan Balowon April 25, 2024
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Recently, I was listening to someone speak to a group of grade school children and was struck by how many words and phrases the kids likely had no idea of their meaning. Even if you speak clearly and slowly, a six-year-old will probably not understand the phrase “Take the left fork in the road,” and much less “substitutionary atonement.” It’s in the same communication category as traveling to …

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Category: Book Business, Branding, Get Published, Pitching, The Writing Life, Writing Craft

New Earth Books

By Dan Balowon April 10, 2024
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Several years ago, I engaged in a wide-ranging spiritual discussion in a group when I said in jest, “Once we get to heaven, we won’t need to sing that hymn anymore!” Sometimes, we say things in the moment and then realize they are likely true. (Not always, trust me.) But let’s face it, we won’t be singing the “Battle Hymn of the Republic,” “God Bless America,” or …

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Category: Inspiration, Theology

The Unpredictable God

By Dan Balowon March 21, 2024
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I spent most of my early years being told everything was predictable and orderly. If I lived a certain way or did something in a specific way, there was a guaranteed outcome consistent with my original plan. Even God was pressed into the predictability mix. Anyone who follows the Ten Commandments and does everything the Bible requires will live long and prosper. God always worked in logical, …

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Category: Book Business, The Writing Life
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