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The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Archives for Dan Balow » Page 38

Dan Balow

The Right (Size) Stuff

By Dan Balowon December 3, 2013
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Tools. Measure tape on white background

One hundred and fifty years ago this fall, President Abraham Lincoln delivered his famous Gettysburg Address on the site of the battle that turned the tide of the American Civil War.  It was 270 words and took two minutes to deliver.

Not as memorable was the 13,600-word oratory by American statesman Edward Everett that lasted for two hours prior to Lincoln’s epic speech. In fact, the program for that November 19, 1863 event consisted of eight elements…four songs, two prayers, Everett’s speech and a few words from the President.

History elevated those two minutes by the President to some of the greatest words ever spoken. The rest of the program is all but forgotten.

Recently I was in an airport terminal waiting to board a flight and the well-intentioned airline employee picked up the really bad microphone and began explaining the boarding procedure for my flight in tremendous detail.

Fifteen minutes later (I am not kidding, I timed it) the announcement was finished. The good news is that I now understand the history of boarding procedures in American airports, the reason behind each element of the process, the consequences of not complying with each specific detail of the process and how the boarding procedure should be the most important aspect of my life. In the end, I just stood up and rushed the gate when everyone else did.

Sometimes in an attempt to be thorough, you lose your audience.

Many best-selling books have been short in length. Specifically in the Christian market, The Prayer of Jabez was less than 100 pages and 18,000 words and sold around 10 million copies.  The Greatest Thing in the World by Henry Drummond, written in the mid-1870’s, sold over 12 million copies and is still selling well today in the public domain.  It is just a bit over 8,000 words and would take someone less than an hour to read.  Brother Lawrence’s classic The Practice of the Presence of God is just over 11,000 words.

Not always, but sometimes brevity is the key to making something understandable.

In school, we were told to write a report of a certain length, primarily because our teachers wanted to make sure we understood the topic and that we didn’t summarize the history of the Boer Wars in a couple sentences.  (Which I would have done, just to be honest.)

A significant element of the current digital publishing environment is that books can be the right length.  You can write to communicate, not write to fill a page count.  In fact, publishers now like the idea of some books being shorter when not long ago it was considered less-than-desirable.

Something still true today is a book proposal rejected by a publisher because the topic covered or point made would best be an article or a blog post. Experienced acquisitions editors can spot content that if expanded to fill en entire book, would push it to simply re-stating the same thing over and over.

I know of a lot writers who work in broadcast and advertising.  They make a point with as few words as possible. Writing something important in a few words is not easy.

By the way, short is not always the answer. The Bible (Old and New Testaments) contains just shy of 800,000 words.  Tolstoy’s War and Peace is 580,000 words.  Since it takes about an hour to thoroughly read about 8-10,000 words, if you sat down to read the Bible, it would take you about 80-100 hours.

I just wrote 350 more words than the Gettysburg Address on this post.  I don’t know how Abe did it.

Do you have any experiences to share related to the length of your writing?

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Category: Craft, Dan, Editing, Get Published, Writing CraftTag: Craft, Writing Craft

Thankful for the Pioneers in Our Industry

By Dan Balowon November 26, 2013
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Yesterday, Steve Laube asked you to thank those who have the most direct connection with readers of books...the retail bookseller.  Steve has Christian retailing in his DNA.  He worked for Berean Christian stores, managing their Phoenix, Arizona locations and was named the Christian Booksellers Association Store of the year in 1989.  You win that award because you balance the business and ministry …

Read moreThankful for the Pioneers in Our Industry
Category: Book Business, Dan, Personal, The Publishing LifeTag: publishing

E-Readers, Tablets and Bears, Oh My

By Dan Balowon November 19, 2013
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The latest data from the Pew Research Center’s Internet Project released this Fall and confirmed in solid data what we all know to be true…that e-Book readers and tablets are becoming more prevalent in American society.

In a scientific survey conducted five times since May, 2010, the Pew Research Center concluded as of September 2013 that 24% of Americans age 16 and older have a dedicated …

Read moreE-Readers, Tablets and Bears, Oh My
Category: Book Business, Dan, E-Books, TrendsTag: E-Books, readers, Technology, Trends

Decoding Publishing Terms

By Dan Balowon November 12, 2013
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I looked back some of my Tuesday blog posts and thought I might be getting too serious, so I wanted to lighten it up a bit with some practical, helpful information that should help you navigate and understand the complicated world of publishing.

Here are words you might hear in relation to publishing or describing a particular book and its real meaning:

“A must-read” – Acquisitions editor …

Read moreDecoding Publishing Terms
Category: Creativity, Dan, Get Published, HumorTag: Humor, publishing

Elect to be Successful

By Dan Balowon November 5, 2013
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Today is the first Tuesday in November…election day somewhere.

Have you ever wondered why so many people in politics never seem to actually solve problems and do what is right?  The explanation is actually rather simple:

Many politicians exhibit those traits that are characteristic of unsuccessful people.

In what world of relationships, work, church, community or business would a person …

Read moreElect to be Successful
Category: Book Business, Career, DanTag: Career, Success

Real vs. Imaginary

By Dan Balowon October 29, 2013
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Simone Weil was being quite profound when she commented:
“Imaginary evil is romantic and varied; real evil is gloomy, monotonous, barren, boring.  Imaginary good is boring; real good is always new, marvelous, intoxicating.”
I can see the truth in those words in just about every book, TV program or movie. Anywhere a story is told, fictional villains or real heroes are the most interesting …

Read moreReal vs. Imaginary
Category: Art, Craft, Creativity, DanTag: Art, Craft, Creativity

Castor Oil for the Soul

By Dan Balowon October 22, 2013
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I am taking a big risk here, knowing there are authors and avid book readers looking at this post.

Columbia University Press polled hundreds of editors, writers, booksellers, librarians, literary critics, and general readers in order to produce a list of the ten most boring books of all time among the great classics. The winners were:

Pilgrim's Progress, Bunyan
Faust, Goethe
Don …

Read moreCastor Oil for the Soul
Category: Craft, Creativity, Dan, Writing CraftTag: Craft, Creativity, Writing Craft

HAL 9000 Writes a Book

By Dan Balowon October 15, 2013
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Since most readers of this blog are writers, this might just ruin your day.

A company called Narrative Science started as a research project with Northwestern University computer science and journalism students. (The Medill School of Journalism is arguably the best in the country)  It was called StatsMonkey.

StatsMonkey was a computer program that automatically generated a usable text recap …

Read moreHAL 9000 Writes a Book
Category: Book Business, Dan, Humor, Technology, Trends, Writing CraftTag: Book Business, Technology

Make it Count for Something Important

By Dan Balowon October 8, 2013
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Everyone has a pet peeve. People who drive too fast, or too slow, or fingernails scratching on a blackboard.  My pet peeve is a strange one. I have a visceral reaction to the fast-talking legal-speak at the end of radio or TV commercials. I have to change stations…immediately.

You’ve all heard them…commercials that are 50% written by the legal department of the advertiser.  The last 100 words …

Read moreMake it Count for Something Important
Category: Career, Craft, Creativity, DanTag: Communication, Writing Craft

Editing the Bible

By Dan Balowon October 1, 2013
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I always thought it was interesting that Christian publishers employed Bible editors.  Of course, they are not there to edit the Bible text, but to work on the extra-Bible notes and additional material that might end up in a study or devotional Bible.

It got me thinking that there is a lot of stuff in the Bible that is just downright disturbing if you want to maintain a simplistic …

Read moreEditing the Bible
Category: Christian, Dan, Editing, TheologyTag: Christian, Theology
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