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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Archives for Steve Laube » Page 15

Steve Laube

Book Launch Secrets – Free Webinar, March 7

By Steve Laubeon March 4, 2024
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Thomas Umstattd, Jr. and I have frequently made this presentation. I don’t want you to miss out.

The first 30 days your book is for sale sets the tone for the lifetime of your book. Many physical stores stock new releases for fewer than 90 days. If they don’t sell, they return them to the publisher. If they sell out, the bookstores order more. The online store algorithms show books that receive the most clicks. So the more people who investigate yours, the more people will see it in their searches. Without a good launch, a book can die before it gets a chance to reach readers. Don’t let that happen to you!​

With nearly 5,000 new books published every week–yes, every week–it is easy for your book to get lost in the noise. An effective book launch campaign is one of the best ways to break through.

But how do you launch a book? What is a book launch? Isn’t that the publisher’s job?

That is what Thomas Umstattd, Jr. and I will talk about in a free webinar this Thursday, March 7, at 4 p.m. (central time)–three days from now. He will discuss several secrets about successful book launches and share some tips on how you can have a solid launch with yours. A part of the presentation will be an encouragement to sign up for his month-long course. I highly recommend it. Register for this event so we can send you a reminder before it begins. Sign up now. (Clicking on these links will take you to a CrowdCast.io page. It is the software we use to run the seminar. It is safe to register.)

The first 30-45 minutes will be Thomas’s presentation; then, I will join him to answer your questions in a Q&A session.

Hopefully, you’ll want to dig deeper and sign up for his 28-day Book Launch Blueprint course, co-taught with James Rubart. The price of that course includes nearly $500 worth of free resources. To find out more, click this Book Launch Blueprint Course link. Invest in the information you need to launch your book successfully. I heartily recommend it.

I invite you to join us this Thursday. Register now, take the poll, post your questions, then come back and vote on the questions others have asked. During the second hour, we will answer the questions related to launching a book that have the most votes.

If you cannot attend live, the webinar will be recorded and available for free to all who have registered.

Make this part of your Spring 2024 writers’ education efforts, focusing on what you can do from the comfort of your own home.

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Category: Agents, Book Business, Marketing, The Writing LifeTag: Book Launch

Fun Fridays – March 1, 2024

By Steve Laubeon March 1, 2024
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Contracts can be confusing. Enjoy this wisdom from Chico and Groucho Marx (from their movie made in 1935; some things never change):

Read moreFun Fridays – March 1, 2024
Category: Contracts, Fun FridaysTag: Contracts, Humor

Only the Rich Get Published (?)

By Steve Laubeon February 26, 2024
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The title of today’s blog came in a question that was much less confrontational but significant nonetheless. In the context of describing the extremely limited amount of money they could spend on writers conferences, online classes, training materials, etc., the writer summarized by asking, “How can an unknown writer with very limited resources expect to get their writing published?” This is a …

Read moreOnly the Rich Get Published (?)
Category: Career, Conferences, Get Published, The Writing LifeTag: Get Published

Fun Fridays – February 23, 2024

By Steve Laubeon February 23, 2024
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You can write today’s date as 2, 23, 24 … Two. Two three. Two Four. It’s almost like a countdown to a song, which brings me to today’s “fun.” This week, I was talking with a friend about a book title that describes so much of our Christian life. It is titled My Almost for His Highest (a satire on the famous Oswald Chambers book). Then, she sent a list of …

Read moreFun Fridays – February 23, 2024
Category: Fun FridaysTag: Humor

Presidential Quotes on President’s Day

By Steve Laubeon February 19, 2024
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Today is President’s Day in the U.S. Originally established in 1885 as a recognition of George Washington’s birthday (February 22), it was later expanded to include Abraham Lincoln and all other U.S. presidents. Some of the words of these leaders have stood the test of time. For example, from Abraham Lincoln: “Most folks are about as happy as they make up their minds to be.” “And in …

Read morePresidential Quotes on President’s Day
Category: Craft, Historical, Inspiration, TheologyTag: Inspiration, Writing Craft

Fun Fridays – February 16, 2024

By Steve Laubeon February 16, 2024
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Since yesterday’s post was a “A Writer’s Lament,” I thought this video would be appropriate. Very clever refashioning a cat’s mournful cry into a song. But even more, it sounds like the cat is a writer!

Read moreFun Fridays – February 16, 2024
Category: Fun Fridays

Defusing Contract Landmines

By Steve Laubeon February 12, 2024
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It is crucial that every author knows that if they sign a contract, they are legally bound by the terms within that contract. Even if it is to their disadvantage. Our agency is often approached with a phrase like “I signed a bad book contract and want out of it. Can you help?” Usually, the answer is “Unfortunately, no.” After so many years of running into landmines buried …

Read moreDefusing Contract Landmines
Category: Book Business, Contracts, Legal IssuesTag: Book Business, Contracts, Legal

Fun Fridays – February 9, 2024

By Steve Laubeon February 9, 2024
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Today’s video suggests two things: 1. Technology advances are astounding. 2. I may be classified, by some, as old. In 1975 I programmed a computer to play golf, using a random number generator. The computer was in a university where I attended a summer math camp as a high schooler. The computer was the size of a living room with spinning wheels of tape. I input my data on a keyboard, which …

Read moreFun Fridays – February 9, 2024
Category: Fun Fridays

For Authors With an LLC

By Steve Laubeon February 5, 2024
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If you have ever read Franz Kafka’s novel The Castle, you know the frustration of the main character trying to cut through the endless bureaucracy of the local village. There are times when we, in America, feel the same about our government’s endless need to generate new laws and paperwork. I have recommended that authors who are generating income and also need to write off expenses …

Read moreFor Authors With an LLC
Category: Book Business, The Writing Life

Fun Fridays – February 2, 2024

By Steve Laubeon February 2, 2024
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Little known fact. While in college I worked for a few months in the back room of the school library, restoring damaged books. When I found today’s video, I was fascinated by the extraordinary skill of Sophia Bogle, book restorer. Hope you find this 10-minute video an education on a lost art.

Read moreFun Fridays – February 2, 2024
Category: Fun Fridays
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