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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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It’s a Flat World After All

By Dan Balowon April 21, 2015
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As a preface to this post, let it be known that I really enjoy hitting my thumb with a hammer, pushing forks into electric toasters and tripping over things in my bare feet in the dark. It is that very masochistic tendency that prompted me to write this blog.

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A favorite book for me in the last decade was Tom Friedman’s The World Is Flat, published in 2005. It simply made me think differently about everything.

It is a complicated book to explain in a few words, but the basic premise (for me) was that much of our modern everyday world is interconnected and interrelated, where an action in one place has a reaction in another place…basic physics and an apt description of life in the 21st century.

For example, Friedman uses an illustration (pre-Affordable Care Act) that the consumer in him loved the low prices and the stockholder in him loved the corporate profits at Wal-Mart, but the good citizen in him didn’t like that most Wal-Mart employees were not covered by health insurance. Low prices for consumers and good wages and benefits for retail employees most often do not coexist.

I will make a further application. In our everyday lives, low taxes are a good thing as long as you accept the implications of those low taxes. But you absolutely cannot demand low taxes and excellent schools, plenty of police, nice roads, working street-lights, spectacular fireworks for the 4th of July and great public libraries. The two issues are connected.

Consider the issue of public libraries. You can get a library card for free and check out books for free. But they were not free. Someone else paid for it or you simply paid for it indirectly and think of it as free. Physical books (and even digital downloads) in a free public library are paid for by tax dollars and donations from benefactors.

Nothing is free. Ever. It is simply a question of who pays for it.

Traditional publishing has “flat-world” issues every day with actions and reactions.

Do you know anyone who works at a book printing company? The printing industry is surviving through consolidation and merger. As eBook use grows, the need for paper decreases and loggers and paper mill workers are laid off because everything is connected.

Communication technology has made location far less important. Fewer and fewer employees of publishing companies (and for that matter, literary agencies) actually work in the building of the publisher or agency. Many telecommute from their homes in another city.

As buying habits shift to online, the physical location bookstores suffer, people lose their jobs and on and on it goes, because everything is connected.

Consumers love Amazon (I love Amazon) and have shifted almost half of all book purchasing to them, but not without casualties. Amazon is a great company, but their growth coincides with the demise of something else and not the expansion of a market.

Bookstores cannot survive selling books. Today, any Christian bookstore sells far more Bible covers, gifts, greeting cards, framed art and church supplies than books and Bibles combined.

Cause and effect happens all the time in every industry and is not unique to book selling. Every retail segment experiences it at some point. It is a natural reaction to the shifting of distribution channels from one to another. A hundred years ago, the Sears catalog devastated small retail shops. Starting fifty years ago, the big box retailers dealt the small independent retailer another body blow.

Even indie publishing has flat-world issues. Indie authors quickly discover that there are a lot of moving parts to publishing a book and is neither easy or devoid of risk. There are cause and effect decisions to be made at every step along the way.

For example, if you hire a really inexpensive editor or proofreader, the good steward in you liked the low price you paid and you spoke about your wise use of money to friends, but the good citizen in you should probably not feel too pleased about having someone work for close to or less than minimum wage. A traditional publisher will have their work edited and proofread multiple times and spend thousands of dollars to get it right…and they still will have errors or problems slip through.

You can always find someone to do all sorts of things for you inexpensively, but generally those costs are not sustainable or fair long term to the one doing the work. A buyers market is great for the buyer, but not so great for the seller.

The same principle applies for inexpensive cover design, photos, illustrations, eBook formatting and any of the other myriad costs that go into making a book.

Let’s be honest. Books from traditional publishers are more expensive than indie published books because publishers employ people, pay for health insurance and other benefits and provide a stable place to work so people can support lives and families long term. Publisher employees like getting cost-of-living raises each year and being able to take sick days. Someone needs to pay for those.

The aspiring author in you might love the idea that thousands of people downloaded your book for free or next-to-free. But the good citizen in you should wonder if too many inexpensive or free eBooks will have a cumulative effect of training readers that the written word should be inexpensive or free.

The legacy of indie publishing should be one of giving art a chance. But I am afraid what the publishing industry will look like in a few years when millions (and billions) of readers have been conditioned to believe author hard work is worth no more than ninety-nine cents.

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Category: Book Business, Economics, Marketing, The Publishing LifeTag: Economics, The Publishing Life

Conference Travel Mishaps

By Tamela Hancock Murrayon April 16, 2015
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Last week, I listed a few things that can go wrong when you travel to a conference. Today, I’ll offer a few ideas that might help overcome these mishaps. Getting there 1.) The car taking me to the airport doesn’t show up. This has never happened to me, but I know an alternative car service I can call if need be. 2.) I don’t arrive at the airport on time. I always allow much more …

Read moreConference Travel Mishaps
Category: Conferences, Get PublishedTag: travel, writers conferences

Tools from the Front Lines: Quotations on Writing

By Karen Ballon April 15, 2015
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Okay, admit it, you love to read quotes about writing or writers. Especially if they’re from other writers. So do I. In fact, I keep a growing list of quotations that inspire me, or make me laugh, or make me think. And on those days when I’m struggling, or when I feel the right words are eluding me, I fix myself a cup of coffee, open up the list, and spend time just reading. So here, to get you …

Read moreTools from the Front Lines: Quotations on Writing
Category: Craft, Creativity, The Writing LifeTag: The Writing Life, Writing Quotes

The Lincoln Lessons

By Dan Balowon April 14, 2015
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I couldn’t let this day pass without mentioning Abraham Lincoln. It was 150 years ago today that the U.S. President was shot in the head by John Wilkes Booth while attending a performance of “Our American Cousin” at Ford’s Theatre in Washington, DC. He died the next morning on April 15, but today marks the beginning of his death. A lot of books (some estimate as many as 15,000) have been …

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Category: CareerTag: Career, Lincoln

Fun Friday – April 10, 2015

By Steve Laubeon April 10, 2015
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Ever wondered what it is like to open the box containing your first published book? Sarah E. Morin, a first-time author with Enclave Publishing, received her books two days ago. Enjoy her wonderfully creative video of the experience! And then go buy her amazing novel, Waking Beauty.

Read moreFun Friday – April 10, 2015
Category: Fun Fridays

Conference Travel: What Could Go Wrong?

By Tamela Hancock Murrayon April 9, 2015
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When traveling to a conference recently, I realized, as I always do when traveling, how many things can go wrong. Such as: Getting there 1.) The car taking me to the airport doesn’t show up. 2,) I don’t arrive at the airport on time. 3.) I accidentally pack something in my suitcase that sets off the airport security alarm. 4.) My flight is delayed. 5.) I miss my flight because of my …

Read moreConference Travel: What Could Go Wrong?
Category: Conferences, Get PublishedTag: Conferences, travel

Tools from the Front Lines: Writers Conferences

By Karen Ballon April 8, 2015
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Last week this time, I was sitting beneath towering redwoods, the warm sun tickling my neck, watching as writers from all over the country converged to learn and commune at the Mount Hermon Christian Writers’ Conference. And I realized that, over the 35 years or so I’ve been involved in the Christian publishing world, like Steve, I’ve attended close to 150 writers conferences! Now, admittedly, I …

Read moreTools from the Front Lines: Writers Conferences
Category: Book Business, Career, Conferences, Get Published, TrendsTag: Get Published, writers conferences

To Those Who Went Before Us…Thanks A Lot

By Dan Balowon April 7, 2015
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Any author who experiences disappointment is bound to ask the question, “What am I doing wrong?” Using Rick Warren’s first line of The Purpose Driven Life, “It’s not about you,” might just be one explanation of why it is so hard to get published and succeed at it. Whether you have already been published or are an aspiring author, the greatest threat to your present or future writing career could …

Read moreTo Those Who Went Before Us…Thanks A Lot
Category: Book Business, Career, Rejection, The Publishing LifeTag: Rejection, The Publishing Life

A 40 Day Experience with Music

By Steve Laubeon April 6, 2015
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Last year I tried a musical experiment during the days of Lent (I wrote about it here). This year I attempted to do something similar. My musical choice was the “Suites for Keyboard” by George Frederic Handel. We are most familiar with Handel because of his famous “Messiah” oratorio. I did not realize that he also composed solo pieces for the keyboard. I am glad to have learned …

Read moreA 40 Day Experience with Music
Category: Craft, Creativity, Personal, Writing CraftTag: Creativity, lent, music

Add Something Good for Lent

By Tamela Hancock Murrayon April 2, 2015
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We are nearing the end of the annual season of Lent, a time from Ash Wednesday to Easter Sunday, set aside to prepare and focus believer’s hearts and minds on the death and wonderful resurrection of Jesus. Some use this as a time to forego chocolate or some other pleasure, a sort of fasting from something that matters to them. Ultimately it is the discipline to resist temptation, since Jesus …

Read moreAdd Something Good for Lent
Category: Christian, FaithTag: Faith, lent
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