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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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When You’ve Done Everything Right

By Karen Ballon June 19, 2013
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Fresh cherry

I love cherries. If I could only have one fruit, that would be it. But not just any cherry. When we first moved into our home here in Southern Oregon, we planted a cherry tree. At the time, I knew what kind of tree it was. But the little tag identifying it has long since vanished. All I know is that our cherries are a rich, dark red on the outside, like a Bing cherry. But unlike a Bing, the meat inside is a light red, and the taste is a blend of sweet and tart. I’ve canned these cherries as pie filling, brandy cherry sauce, preserves, any a number of other wonderful concoctions. And they all taste marvelous. That blend of sweet and tart is perfect.

It took us a couple of years to learn what to do with that tree to get it to produce healthy cherries. One year, there was no fruit at all. We’d done everything right, but…nada. I was heartbroken. The next year, a modest production of cherries. But no sooner were they ready to harvest then the birds flocked in. They had that tree stripped in a day. One day, and all my beautiful cherries were gone. That’s the year I learned about putting netting over the tree. The next year, cherries galore. All of them infested with little white worms. That’s the year I found out about spraying the right substances at the right time. The next two years, it was as though the tree was making up for lost time. Cherries, cherries everywhere! And then last year, when we had record rains, the cherries were ready to pick almost a month early. Not only that, but they were huge and even more flavorful than ever before. And we picked close to 25 gallons. Yup, you read that right. Twenty-Five gallons. I still have probably a third of what I put up from last year’s cherries.

As you can imagine, we were pretty excited about what the tree would do this year. We did all the right things—sprayed when we were supposed to, made sure the tree had ample water, put the netting in place as soon as fruit showed up, watched and tested as the cherries ripened. I left for the Write! Canada conference last week knowing when I came home, I’d be spending the first day back picking the beautiful cherries.

I got home last night. This morning my hubby and I went out to pick. But as we did so, we were horrified to discover that 9 out of ten cherries were bad. Rotted from the inside out. We did EVERYTHING right. And the outcome was bitter disappointment. As my hubby and I talked it over, I finally said to him, “You know, we did everything we knew to do. I guess we just have to accept that there are things outside of our knowledge or control that affect the cherries. No matter what we do.”

My hubby’s response: “I’m gonna cut that tree down.”

I laughed, then shook my head. “No, you’re not.”

“Why not?”

“Because when we have a year like last year, when everything works and the fruit is abundant and delicious…that makes the ugly years worth it.”

I’m guessing you know where I’m going with this. As I was at the conference last week, talking with authors and editors and other agents, I heard countless people talking about all they were doing to fulfill this task God has given them to write. Many were doing everything they should. Studying the craft and the market, working hard, refining their understanding and expertise, learning how to do their part in marketing, and on and on. And yet, as I encountered these wonderful folks, each one burning with the passion to share God’s truths through writing, I knew.

Even when you do everything right, even when it seems a manuscript should be acquired or a book should sell a gazillion copies…sometimes, it just doesn’t happen. Sometimes, there are things outside our knowledge or control (remember the stories of even best-selling authors whose books released within a month or so of 9/11? Terrible sales, even for established authors), and, for whatever reason, we’re negatively impacted. When those things happen, many allow themselves the frustrated cry, “I quit!” But friends, I’m here to say to you, when that happens, let yourself cry out. And then shake it off. Remember why you’re doing this. And always remember, the way things are today are just that…the way things are today. We have no way of knowing the wonders waiting around the corner. And if we’ll stay the course, trusting the One who gave us this task to begin with, holding on until HE releases us from it, the time will come when everything works the way it should, and the rewards—HIS rewards—are abundant and delicious.

And that will make even the ugliest of years worth it.

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Category: Book Business, Career, Karen, Writing CraftTag: Book Business, Career

News You Can Use – June 18, 2013

By Steve Laubeon June 18, 2013
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Self-Published eBooks Account for 12% of the Entire Digital Market – Watch the stats for trends.

How People Read Online – Does this mean I have to shorten my blog posts? And if I do will you still skip the last 2/3rds of what I write anyway?

Three Scriptural Cautions Against Self-Publishing – Do you agree or disagree? (and then read the next link below)

Three Reasons to Support …

Read moreNews You Can Use – June 18, 2013
Category: News You Can Use, SteveTag: blogging, Pitching, Self-Publishing

Fun Fridays – June 14, 2013

By Steve Laubeon June 14, 2013
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Wouldn't if have been a blast to help put this together? Makes me want to create one of my own.
Watch the world's longest book domino chain:

Read moreFun Fridays – June 14, 2013
Category: Fun Fridays, Steve

Really, You Don’t Have to Ask

By Tamela Hancock Murrayon June 13, 2013
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Over the years I've seen lists of questions you're supposed to ask an agent before signing a contract. Some of the questions are excellent. But I believe if you ask others, at least at the stage when the agent is discussing the possibility of representation, you may have not done the right research ahead of time. I culled these questions from a number of lists on the Internet. Most of these …

Read moreReally, You Don’t Have to Ask
Category: Agents, Book Business, Communication, Get Published, TamelaTag: Agents, Find an Agent, Get Published

Reason #2 – Top 3 Reasons Authors Don’t Get Asked to the Prom (or Invited to ICRS)

By Karen Ballon June 12, 2013
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Good thoughts and discussion on last week’s blog. Thanks for your honest input. Before we continue, I want to clear up what seems to be a misunderstanding of the purpose behind my blog last week. I’m not expressing my opinion of ICRS or of its value for authors. One only has to look at what is being offered there (explained so well by Curtis Riskey, president of CBA, in the comment section of last …

Read moreReason #2 – Top 3 Reasons Authors Don’t Get Asked to the Prom (or Invited to ICRS)
Category: Book Business, ICRS, KarenTag: booksigning, CBA, ICRS

News You Can Use – June 11, 2013

By Steve Laubeon June 11, 2013
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How to Launch a Bestselling Book - Michael Hyatt reveals some tremendous tips to have your book make a big splash. One of our clients followed some of these ideas along with some of their own. They sold out every online bookseller in the country withing four days (Amazon, B&N, Ingram, Books-a-Million, Lifeway, ChristianBook, Mardel, etc.) It can work if you have the right platform established …

Read moreNews You Can Use – June 11, 2013
Category: News You Can Use, SteveTag: audiobooks, exercise, launch your book, Twitter

Influencers and Etiquette

By Tamela Hancock Murrayon June 6, 2013
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Recently one of my author friends needed a couple of people to act as influencers. She asked me to give her the names of people who aren't writers, which I think is a fine idea because readers in other professions will reach new audiences. I asked several people. None of them knew what an influencer is until I explained it. So when you are tasked to find influencers, feel free to direct them to …

Read moreInfluencers and Etiquette
Category: Book Business, Book Review, Career, TamelaTag: Endorsements, influencers, reviews

Top 3 Reasons Authors Don’t Get Asked to the Prom (or Invited to ICRS) – Reason #1

By Karen Ballon June 5, 2013
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It’s just around the corner. That time of year when publishers, retailers, agents and yes, some authors, descend upon a select conference center (this year in St. Louis in late June) to attend the International Christian Retail Show (ICRS).

ICRS. The trade show formerly known as CBA (Christian Booksellers Association). Where publishers gather with their editorial, sales, & marketing folks …

Read moreTop 3 Reasons Authors Don’t Get Asked to the Prom (or Invited to ICRS) – Reason #1
Category: Book Business, Conferences, ICRS, KarenTag: booksigning, conventions, ICRS, Marketing

News You Can Use – June 4, 2013

By Steve Laubeon June 4, 2013
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Special Days in June to Market You Book - Edie Melson does it again! Did you know this week is "Fishing Week"?

Publishers Should Invest In Authors, Not Just In Books - from Forbes magazine online. What do you think of what she is saying?

The Seven Deadly Myths of Digital Publishing - I found myself nodding in agreement while reading this article by Bill McCoy the executive director of the …

Read moreNews You Can Use – June 4, 2013
Category: News You Can Use, SteveTag: ebooks, Find an Agent, marketing ideas, Platform

When Do I Write Book Two?

By Tamela Hancock Murrayon May 30, 2013
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Recently someone posted a question I get asked all the time:

After finishing my current book should I write the sequel or start something new?

This question is usually posed by a new author whose agent is marketing a series. The editors have not had a chance to weigh in with their interest in the series or lack thereof. Meanwhile, the writer is bored and wants something else to …

Read moreWhen Do I Write Book Two?
Category: Career, Craft, Creativity, Get Published, Tamela, Writing CraftTag: Craft, Sequel, Series, Writing Craft
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