Conventions

A Year in Review: A Look at 2019

It’s that time of year to reflect on the past year, to learn from our experiences, and to count our blessings. Here are some thoughts on the last tumultuous twelve months.

The Industry

The publishing industry seems to survive the bad press that loves to find the negative in everything. Each publisher continues to pursue the best content possible. The market is ever-changing, and some really smart people are constantly evaluating it to find new and better ways to get the books out there. I like to put it this way: “When retailers seem unhappy, why are publishers smiling? Because they are always finding new ways to sell their books!”

This past year saw the official demise of CBA. This was the trade organization that supported Christian retail stores for almost 70 years (founded in 1950). It was marked by an annual convention, which was where the industry gathered every summer to display their new titles and discuss industry issues. Unfortunately, the last convention was held in 2018; and the announced convention for 2019 never happened. It is a sad ending to what was a great event. I attended for 36 consecutive years; and it was a huge part of my formation as a bookseller, an editor, and an agent.

Lifeway made big news announcing that it was closing all 172 of their physical store locations (in 30 states) by year’s end. Their plan is to move all their commerce online to serve their constituency more effectively. In September they announced a partnership with 290 authorized dealers in 44 states to distribute Lifeway-branded products in non-Lifeway stores. This was a big move since, until then, those branded products were only available from Lifeway stores or online.

The demise of the Cokesbury, Family Christian, and Lifeway physical store locations has been a blow to the “showcasing” of new Christian books, Bibles, and gift products. There are still a number of independent and small chain operations around the country. A new organization was formed by Bob Munce to fill the void left by the demise of CBA (see above). It is called the Christian Retail Association (CRA) and will be a part of the ongoing Christian Product Expo (CPE), sponsored biannually by the Munce Group. The first was in Murfreesboro, TN in August.

So while the Christian retailing industry as a whole is smaller than a year ago, Christian publishers continue to sell books at a record pace. I wrote last year, “Amazon.com remains as the number one account for most publishers. Many do 50% of their business with Amazon. But don’t forget the other half!” This still holds true.

The biggest news in the general market was the sale of Barnes & Noble (with 627 store locations) to Elliott Advisors, a private equity firm. (The sale price was $683 million.) The new owners also control the UK Waterstone chain and made their CEO James Daunt also the head of B&N. 2020 will be the year of watching the reinvention of the chain. Mr. Daunt has already made some encouraging statements regarding inventory mix and in-store experience. Stay tuned.

We saw another group of great editors and executives retire this year. And there was the tragic death of one key executive as well. Losing the connection and institutional memory of these influential people makes our job that much harder. We will miss working with these great men and women on a regular basis. However, each company has found some great new people with new ideas and perspectives. We look forward to developing new relationships.

Our Agency

I had the honor to speak at eight events during the year (including one in Australia) and was a guest on a number of podcasts. As an agency, all three of us traveled the country from East coast to West coast, attending nearly 20 different writers conferences and meeting with hundreds of writers.

I was so proud that both Tamela Hancock Murray and Bob Hostetler were nominated for the Agent-of-the-Year award by ACFW. Well done!

Thomas Umstattd left the agency in February to focus on his many other ventures.  But he continues to do a great job with our weekly podcast, The Christian Publishing Show. We have hundreds of listeners every Tuesday. Check out our past shows and subscribe. He is also the vice president of The Christian Writers Institute. (See more info below.)

The agency has the privilege of working with more than 300 authors. Our collaborative work secured contracts for 137 new books, fifteen for first-time authors. It is encouraging to see that our publishing partners continue to look for new voices.

It was quite a year for author recognition. Many of our clients were honored in various ways:

  • We had twelve finalists for the Christy Award (Carla Laureano, Susan May Warren, David Rawlings, Joanna Davidson Politano, Mesu Andrews, Connilyn Cossette, Lynette Eason, Nancy Mehl, Morgan Busse, Kathy Tyers, Patrick Carr, and Nadine Brandes). Connilyn Cossette won for the best historical novel, David Rawlings won for best first novel, and Kathy Tyers won for best speculative novel. It was exciting to see the awards event in person and accept Kathy’s award on her behalf (both as her agent and her publisher, see below).
  • Four of our authors won the Carol Award: Connilyn Cossette for best historical romance, Kimberley Woodhouse for best novella, Morgan Busse for best speculative novel (second year in a row), and Nadine Brandes, for best YA novel.
  • Carla Laureano won the RITA award (her second). And Susanne Dietze was also a finalist for the RITA award.
  • Morgan Busse won an ISPY award for best speculative fiction.
  • Ronie Kendig won the Realm Makers award for best fantasy novel.
  • Sami Abrams (short novel) was honored as a Genesis Award winner by ACFW.

The Christian Writers Institute and The Christian Writers Market Guide

The Christian Writers Institute continues to provide opportunities for writers to further their education via our online audio and video courses. In his role as VP of the Institute, Thomas Umstattd has brought considerable expertise in communicating our offerings and has created some new content for us as well.

The new 2020 edition of The Christian Writers Market Guide is available now in paperback and ebook. And this year we dropped the annual subscription price of the online version of the Guide to only $9.99! The reason for the price reduction is to remove price as a barrier to this incredible resource. If you haven’t already, you can subscribe to the information online and have access to up-to-date content all the time, on any device. We will continue to release the new paper/ebook edition each December and keep the online version updated throughout the year.

Enclave Publishing

Due to some unfortunate circumstances I had to take back ownership of Enclave Publishing in February. This unexpected development gave me the opportunity to rebuild the infrastructure for the company and develop a far-reaching plan for the future. In case you are unfamiliar, Enclave is a traditional publishing company devoted to the publication of speculative fiction written by authors who have a Christian worldview. I created the following description to describe the type of books we publish: “Enclave Publishing helps create out-of-this-world stories informed by a coherent theology.”

We have begun to launch new titles every month in hardcover, starting with Ronie Kendig’s Brand of Light and Sharon Hinck’s Hidden Current. We also will launch a new YA imprint, Enclave Escape, in February with the release of Chawna Schoeder’s The Vault Between Spaces.

It was enormously gratifying that one of our titles won the Christy Award (Shivering World by Kathy Tyers). In addition, Ronie Kendig’s Fierian won the Realm Makers award for best fantasy novel. It was also amazing to see Lindsay Franklin’s debut novel, Story Peddler, win multiple awards, including Book of the Year by Realm Makers. Accolades for her book included the Realm Makers award, the Alliance Reader’s Choice award, and the Carol award for best debut novel. It was also nominated for a Christy award.

A Personal Note

My mom passed away in March at the age of 96. (Dad passed away in 2012.) As you can imagine, or have experienced, this loss is a big one. I will literally be eternally grateful for the Christ-centered upbringing my brothers and I had. There isn’t enough time or space to properly honor their legacy. Suffice it to say that I do, and will, miss them terribly.

The Future

It is a difficult thing to predict the future of our industry. We are always at the mercy of a volatile economy and world events. The Christian publishing industry is no longer “recession proof”; but since the sky did not fall last year, many are optimistic about 2020. We still need great stories to fill the fiction market. While politics will engulf the mainstream media, the church and all believers continue to pursue a Christ life. Books and studies are a key help in this pursuit. Hundreds of incredible books addressing every conceivable issue of our day are being written by brilliant authors and published by creative publishers. My hope is that our agency’s efforts via this blog and our ongoing support of clients and aspiring authors will help add to the growth of God’s Kingdom.

 

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A New Association for Christian Retailers

Last week, in “response to changes in the industry,” one of which I addressed in the post “Rumbles in CBA,” a new retail association has been formed. The Munce Group has long been a strong collection of Christian retailers who used their combined buying power to market and sell more …

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Where Do You Find New Clients?

“As an agent, what percentage of your new clients come from meetings at conferences vs. general email or postal proposals? Can you address the importance of conferences?” Thanks to Scott for the question. It is a good one. Another way to frame it is “Where do you find new clients? …

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ICRS Observations 2016

On the last week of June Dan Balow and I attended the 2016 International Christian Retail Show (ICRS) in Cincinnati. It was my 35th consecutive year attending…which only means I’m old… By now you may have heard some reports regarding the low attendance, which are true. There were only 2,114 …

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Tamela’s 2015 ICRS Report 

As Steve Laube reported on Monday, ICRS was enlightening, entertaining, energetic, and frenetic. (I ran out of “e” words.) One “s” word I looked forward to upon my return home? Sleep! As a member of AWSA (Advanced Writers and Speakers Association), I entered ICRS infused with a great amount of …

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ICRS 2015 – Observations

Last week the industry gathered in Orlando for the annual booksellers convention (I.C.R.S. – International Christian Retail Show). This was my 34th consecutive event and this year had some new benefits. I’ll run through some of the highlights and then make some observations. 1) Like last year, Tamela Hancock Murray and …

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Another Productive ICRS!

Tamela Hancock Murray

Two weeks ago I enjoyed the privilege of attending ICRS (International Christian Retail Show) as part of The Steve Laube Agency, marking my third ICRS with Steve.

As usual, our schedule was packed but seeing our colleagues is why we attend, so a full agenda is welcome. Year after year, reports say ICRS is getting smaller, and indeed we did miss seeing some of our editor friends. However, we were able to maintain great connections with over 35 interesting and productive meetings. Authors are looking for good news and I can say there is plenty. Editors are still actively acquiring all types of fiction and nonfiction. Standards are high, but then again, they always have been. Talented writers who are willing to work hard will find opportunities in today’s market.

I can’t call feasting at several dinners and banquets “hardship” duty. I had a great time at the AWSA awards lunch, the Speak Up! breakfast, and the Baker Publishing Group dinner, and was especially thrilled to be at Susie May Warren’s table on Monday night when she won her Christy Award!

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More Convention Highlights!

As you know from reading our own Steve Laube’s excellent insights on this blog about ICRS, the days were busy, exciting, and invigorating. The convention confirmed our optimism about Christian publishing’s bright future.

I’ve been to the convention a number of times and have always been blessed. This year, it took place in Atlanta, a lovely city that offers hot, sunny, humid weather. My biggest challenge was trying to keep my hair presentable.

A writer following ICRS news would think this event has shrunk to nothing, but in fact, the Convention Center overflowed with exhibitors. All total, 21 writers from The Steve Laube Agency were in attendance.

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Convention Time!

by Steve Laube

Last week was the 2011 International Christian Retailing Show (ICRS) in Atlanta, Georgia. Tamela Hancock Murray and I  had a busy time. Statistics released declared that professional attendance was up 9.7% to 1,748, primarily representing buyers. Total attendance was up 5.83% to 4,918. International attendance was up 16.17% to 431 attendees from 61 countries.

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RWA 2011 – Bright Lights Big Stories

by Lynette Eason

Today we are pleased to have a guest post from Lynette Eason, author of the bestselling “Women of Justice” series published by Revell. She also won the 2011 Inspirational Reader’s Choice Award for romantic suspense. Last week Lynette was at the RWA (Romance Writers of America) convention and we asked her to share her experience.

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“Bright Lights Big Stories” was the theme of the RWA conference this year. My very FIRST RWA conference. What an experience!

The conference was held at the Marriott Marquis in Times Square. My hotel room was on the twenty-first floor. My husband came with me and we had a corner king room. It was HUGE. And so comfy. I could have just stood at the window looking down at all of the excitement on Broadway the entire week, but I knew there were other fun things to experience.

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