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Helping to Change the World…Word by Word

The Steve Laube Agency

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Helping to Change the World Word by Word

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Home » Book Business » Page 12

Book Business

We Live in Amazing Times

By Bob Hostetleron September 26, 2018
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I shared a table recently with six or seven others at a writers conference. The writer to my right (right?) leaned in my direction and directed a comment to me.

“Please tell me something encouraging about publishing now.”

Wow. Put me on the spot, why don’t you?

But I thought I understood. After all, we were a couple days into the conference. And, as these things go, this writer had made new friends, received valuable instruction and critique, and more. But she had also heard and learned a number of hard realities. “You need a platform,” of course. “Debut fiction is a tough sell right now.” “The market for Biblical fiction and historical fiction is extremely tight.” And so on.

So, I recognized the shock and pain behind her question. And, happily, I had just taken a bite of food, so I could stall for time while I chewed. Eventually, though, I had to put down my fork and attempt an answer. I said something like the following (off the top of my head, remember):

We live in amazing times. Writing and publishing haven’t seen such momentous changes—and possibilities—since the invention of movable type. And this era of change is probably bigger even than that. It’s certainly happening much faster.

It’s never been easier to write. It’s never been easier to publish. It’s probably as hard as ever to be paid for your writing and to sell a book and to gain readers, but there have never been so many ways to do that. You can write longhand or on a typewriter or on a computer. You can have your iPad read back your copy to you. You can set up a blog in minutes. You can read your original poetry on your own YouTube channel. You can buy a domain name and launch a website. You can create email newsletters for your tribe. Your self-published novel can be one of the four thousand ebooks uploaded daily to Amazon. You can record and upload your own audiobook. And all of that just scratches the surface.

I think I even mentioned that her presence at a writers conference was a fairly recent innovation. A few decades ago writers conferences were rare and expensive compared to the many options a writer has today. (I was a writer for fifteen years before I even heard of writers conferences—and, yes, I am old enough to make that claim.)

The writer’s journey is a long obedience in an uphill direction (to revise Nietzsche and Eugene Peterson). It can be exciting and intense. It can also be demanding and discouraging. It’s not for the fainthearted. But whatever you write, however and whyever, this is an amazing time to be a writer.

 

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Category: Book Business, Trends

Competing for Attention

By Dan Balowon September 25, 2018
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Everything in our world is competing for our attention. Where you finally give your attention is a combination of what you want to pay attention to and what caught your eye at the moment. No matter how you publish your book, either through a traditional publishing method or through some other author-controlled method, you are competing for attention with other books, products and events. For …

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Category: Book Business, Marketing, The Publishing Life, The Writing Life

The Myth of Foolproof Publishing

By Dan Balowon September 18, 2018
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To be honest, it is a myth. There is no such thing as foolproof book publishing. In fact, publishing content of any type—books, Bibles, audiobooks, music, magazines, Gospel tracts or anything else—contains a level of risk, both financial and response wise. While there is no guarantee of publishing success, there is an absolute ironclad guarantee an author will not meet expectations if they don’t …

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Category: Book Business, The Publishing Life

Rumbles in CBA

By Steve Laubeon September 10, 2018
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News broke late last week that key staff people in CBA (aka Christian Booksellers Association) are no longer working for the association. In what appears to be a purge, Curtis Riskey, president for 11 years, is no longer working there. Other key people are either no longer with the organization or are on their way out. In addition the chairman of the CBA board resigned last month. According to an …

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Category: Book Business, Book Business, Publishing News, The Publishing Life

How Authors Make Money

By Bob Hostetleron August 29, 2018
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So, you’ve written a book. Good for you. Now the money will start rolling in, right? Not exactly. There are a number of ways authors make money, but writing a book is only one step in a long and arduous journey. And, though the details vary widely from one author to another (and one book to another), there are six basic ways an author makes money. An advance When you sign a book contract, the …

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Category: Book Business, Money, The Writing LifeTag: Career, Money, The Writing Life

So You Want to Be In Pictures? (The Sequel)

By Dan Balowon August 21, 2018
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To simulate how the book-to-film process really works, I waited five years to write this sequel to my original post on books and films. Experiences with book-to-film connections are a very real box of chocolates for authors ever since the opportunity to connect the two media debuted a hundred years ago. Authors never know what they are going to get. The experience can leave either a good or bad …

Read moreSo You Want to Be In Pictures? (The Sequel)
Category: Book Business, The Publishing Life, The Writing LifeTag: Book Business, movies

Four Myths about Agents

By Tamela Hancock Murrayon August 9, 2018
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I was amused when I recently received a note from an author who had decided I’m a human rather than an infallible goddess. Not sure if I should be glad or disappointed! Since many authors don’t interact with agents, let me dispel a few myths about us: 1)  Myth: Authors don’t need an agent for traditional publishing. Some traditional publishers will accept unsolicited proposals, but those …

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Category: Agents, Book BusinessTag: Agents, Book Business

Same Message, Different Reader

By Dan Balowon August 7, 2018
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When a published book is successful (sells well), the publisher and author begin pondering how to be successful again with the next book. Often times, the solution to the repeat-success puzzle in non-fiction is having a similar message but aimed at a different audience. You’ve seen it happen many times, whether you realized it was intentional or not. Examples of branded book lines which have been …

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Category: Book Business, Creativity, The Writing LifeTag: Book Business, Book Sales, Career, Creativity, Nonfiction, The Writing Life

Two Ways to Think About Your Book

By Dan Balowon July 24, 2018
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Two of the many complexities within book publishing are how often the book buyer and the book reader are different people and how books may sell only in limited locations. Some people read only what someone else buys for them. Some books sell primarily in one city at one retail location. Adults will always be the ones to buy a book for a small child. (A child might latch onto a certain book while …

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Category: Book Business, Marketing, Reading, The Publishing Life, The Writing LifeTag: Book Business, Marketing, The Publishing Life

Promotion: Faithful or Self-full?

By Steve Laubeon July 23, 2018
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"What's the difference between promotion and self-promotion? How do we promote ourselves/our books so that we honor God, respect others, and use common sense?"
The constant tension between marketing and ministry has plagued the Christian author, speaker, bookseller and publisher forever. Why? Because Jesus threw the money changers out of the temple. Because we are commanded to die to self and to …

Read morePromotion: Faithful or Self-full?
Category: Book Business, Career, MarketingTag: Agents, Book Business, Editors, Get Published, Marketing, Writing Craft
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