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Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Marketing » Page 21

Marketing

Attract Attention…in a GOOD Way!

By Karen Ballon June 26, 2013
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Displeasure

I travel to writers’ conferences all over the country. I love being surrounded by others who love words and want to serve God through their writing. But over the years I’ve seen a number of interactions between agents/editors and conferees that were…well, less than positive.  It was clear the conferee was passionate about his/her work, and that the writer was looking on this encounter as THE chance to make his/her dreams come true. Unfortunately, it was equally evident that the agent/editor wanted nothing more than to escape.

One of the workshops I taught at the Write! Canada conference a week ago was focused on attracting agents’ and editors’ attention. I asked editors and agents to share tips, based on what they’d actually encountered, to equip writers for positive interactions with them. I was delighted at the number of responses I received. So, what with ICRS just around the corner, and writers’ conference season in full swing, I thought I’d share some of those tips with you. They fall into four categories, which I’m calling them the BPs of Happy Editors and Agents.

#1: Be Professional.

  1. Do your homework. As one editor put it: Be your own eHarmony.com. Make sure the agent you’ve sent your picture book to actually represents children’s books. Check out publishers’ catalogs to see if they publish the kinds of books you want to write. But take note: odds are good publishers have key authors writing in certain genres or categories. Be sure you can identify for them what makes you and your book stand out.
  2. If you haven’t visited a bookstore recently, do it. Ask yourself: where would I expect to find my book in this store? That’s what a publisher’s sales people ask editors when they’re presented with your proposals. If you can’t answer that question, it’s time to do a little focus work. Bonus question: after you find the shelf, ask if your book would be lost there? Again: What makes it stand out?
  3. Have mercy on weary eyes and make your proposal as easy to read as possible. Don’t use a variety of fonts. What if the “perfect” font you’ve chosen isn’t on the agent’s/editor’s computer? What looks wonderful on your computer may show up in 36-point type on another. Yes, it’s boring, but 12-pt Times New Roman is a safe choice. Also, please, no line spaces between paragraphs in sample chapters. Finally, give your cover letter one last look to make sure you didn’t address it to Steve Laube and greet him as, Dear Karen. (I just had this happen…)
  4. Also, make sure your copy is as clean as it can be. Proofread your proposal yourself, and then hire someone to go over it again (if you don’t have a heartless friend to proof it for you).
  5. Signing with an agent or getting a contract from a traditional publisher is like a marriage–you want to enjoy the time together. Ideally, both parties will like each so much that that you’ll want to keep working together for as long as possible. The best way to ensure that happens is to do your part to the best of your abilities, be willing to invest in your own career with both time and money, and make sure you co-ordinate your efforts with your publisher. Be a Partner, not a Lone Ranger.
  6. Working with an agent or publisher is a team process. You are part of that team. A big part, yes, but still only a part. While editors and agents love that an author is thinking about such things as title and cover, they’re not swayed by cover designs included with a proposal or by glitzy headshots. It’s almost certain that your book will have a different title at the end of the process, and that you may well have to change some things in your manuscript to ensure you’re hitting the target market. Be teachable and flexible, and when you need to stand firm on something, remember: this is your team. Not the enemy.
  7. Think like marketer! Agents and editors–and publishing marketing departments!—love, love, love authors who can, in 25 words or less, give them the “hook” for the book. They also love authors who think creatively about marketing and want to be enthusiastic partners in this area.
  8. Remember, just like you, we have lives outside of publishing. When you meet us, see us as people first, agents/editors second. Yes, much of this industry is about networking. We love helping authors we believe in, but we can tell when you’re genuinely interested in us, and when you’re just looking at us as a way to get what you want. Let’s extend each other the grace to see beyond the profession and to remember we’re brothers and sisters in the One who gave us this calling.

Next week, we’ll take a look at BP #2: Be Passionate!

 

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Category: Agents, Book Business, Book Proposals, Get Published, Karen, Marketing, Writing CraftTag: Agents, book proposals, Get Published

Focus (Part Three)

By Karen Ballon April 3, 2013
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I've always enjoyed photography. But it wasn't until I came to understand the power of focus that I loved taking pictures. Focus helps you tell the story that you see in the picture. Whether your focus is on what’s close to the camera:

Or what’s in the background:

Or on the minute, microscopic details:

Each aspect gives us a different story in the same picture.

Our careers in …

Read moreFocus (Part Three)
Category: Book Business, Career, Craft, Creativity, Karen, Marketing, Writing CraftTag: Career, Focus

A Great Hook!

By Tamela Hancock Murrayon February 28, 2013
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I'm at the Florida Christian Writers Conference today, so while I'm away, you can have fun!

When reviewing proposals, I have noticed one particular element can present a challenge. That element is the hook.

What does the hook do?

Just as its name suggests, the hook lures the editor to keep reading. Challenge is, the hook must be succinct. One sentence is ideal. For example:

Read moreA Great Hook!
Category: Book Proposals, Creativity, Get Published, Marketing, TamelaTag: book proposals, Get Published, Hooks

Changes or Opportunities?

By Tamela Hancock Murrayon February 7, 2013
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What are you doing to counter and grow from the ongoing changes in the marketing of books?

I don't look at the changes as something to counter, but opportunities to reach an ever-increasing audience with excellent books. I am becoming more savvy about social media, because effective marketing by publishers is becoming more reliant on this new phenomena. I am working more directly with marketing …

Read moreChanges or Opportunities?
Category: Agents, Get Published, Marketing, TamelaTag: Agent, Marketing, Social Media

Taking Your Questions

By Tamela Hancock Murrayon January 24, 2013
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In my ongoing quest to address the needs of our blog readers, I am answering more questions authors have posed in the comments section of past blogs.

What publishers do you generally work with, and with which ones do you have the closest working relationship, or usually contact first? Which ones do you avoid? And why?

What I think you really want to know is, "If I sign with you, where will I …

Read moreTaking Your Questions
Category: Agents, Book Business, Get Published, Marketing, TamelaTag: Agents, publishers

Paid Book Reviews?

By Steve Laubeon September 3, 2012
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by Steve Laube You may have read or heard of the NY Times article where an author admitted to using a now-defunct service that wrote positive online reviews for a fee. Unfortunately I was not surprised. There have been many attempts to game the system over the years. One man bought thousands of his books in various locations to launch it onto the NY Times bestseller list (Read a report about it …

Read morePaid Book Reviews?
Category: Book Business, Marketing, SteveTag: bestseller lists, Book reviews, reviews

Get Attention with the Right Title

By Tamela Hancock Murrayon August 9, 2012
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 When an agent or her assistant tackles the email slush pile, she sees one subject line after another written by authors vying for attention. Some lines describe the book category, while others make a claim about the author himself. But most include the book's title. I tell authors not to get attached to titles because all too often, they are changed somewhere between the time the editor takes the …

Read moreGet Attention with the Right Title
Category: Book Proposals, Marketing, TamelaTag: book proposals, Titles

Getting Our Books Into the Hands of Readers

By Steve Laubeon July 12, 2012
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Guest blog by Debby Mayne

Our guest today is Debby Mayne, an accomplished novelist with over 30 books and novellas published since 2000! She has also publshed over 400 short stories and a slew of devotions for women. She has also worked as managing editor of a national health magazine, product information writer for HSN, a creative writing instructor for Long Ridge Writers Group, and a copy …

Read moreGetting Our Books Into the Hands of Readers
Category: Book Business, Branding, Guest Post, Marketing, Writing CraftTag: Books, Marekting, readers

A Few Tips on Social Media

By Tamela Hancock Murrayon July 5, 2012
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This may seem like an interruption to my series on writing proposals, but it is not. I plan to address the Marketing section of a proposal in the near future. However, before writers can think about marketing in general, they need to understand social media because an author who has mastered social media will be more attractive to a publisher. They want to partner with savvy authors. Thomas …

Read moreA Few Tips on Social Media
Category: Book Proposals, Get Published, Marketing, TamelaTag: book proposals, Social Media

Who Am I? – About the Author

By Tamela Hancock Murrayon June 28, 2012
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The author biography section in a book proposal seems to be one of the least anxiety-provoking sections, yet I often see areas that could be improved. Here are a few ideas on how to make your author bio section the best it can be.

Include a portrait

When I was an intern on Capitol Hill, one of my duties was to open the mail. On one occasion, we received a resume that included a portrait, …

Read moreWho Am I? – About the Author
Category: Book Business, Book Proposals, Branding, Get Published, Marketing, TamelaTag: book proposals, Proposals
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