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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Marketing » Page 6

Marketing

Blogging: A Fabulous Tool

By Tamela Hancock Murrayon November 19, 2015
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Blogging can be a bit scary for new writers. It’s time-consuming. It’s a commitment. And besides, what to write about?

These are all good questions, but to show agents and editors – and readers – who you are, it’s a great idea to use a blog as a tool. Blogging is even an excellent idea for authors who aren’t yet published. We want to know who you are. How better to find out than to hear from you once a week?

Some writers have a web site and others have a link that will take you directly to a blog. Either way works.

How often?

I recommend blogging once a week because more than that can become onerous over time. Granted, our blog appears five times a week, but notice that we have four bloggers, and Friday is a fun blog.

Focus?

Choose a focus for your blog. It can be a wide focus, but not too wide. Let the reader know what to expect. For example, this blog’s readers know to expect posts related to the business of publishing, except on Fridays. Rarely do the posts deviate from that mission. Your blog’s mission is one good reason not to try to post too often, because you will run out of topics and will need to write on the same topic but from different angles. You want all your posts to be worth your readers’ time, and you don’t want to burn out.

When?

When you decide what weekday to post your blog, choose a day that’s normally slow for you so you can respond to comments from your followers. Granted, some blogs don’t receive many comments, but you’re working toward having many comments as a goal.

Yellow light!

Why so many precautions? Because all too often when I’m evaluating authors, I see abandoned blogs. Please don’t abandon your blog. If you have, take down your posts and start anew. Show us that you are active. Thank you.

Your turn:

Do you have a blog? What do you write about?

Besides this one, what blog do you enjoy most?

What tips on writing blogs can you share?

Leave a Comment
Category: MarketingTag: blogging, Marketing

Top Ten Marketing Tools That Clutter my Toolbox

By Guest Bloggeron November 16, 2015
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Today’s guest blog is from Pamela Tracy. Pamela has been a client of Steve Laube for over 11 years! She was one of the first who joined when he put out the agent shingle. She was first published in 1999 and has written over 30 books with over one million copies in print. In 2016 she has four new books coming out (two traditionally published, one Indie, and one repackaged reprint). She has …

Read moreTop Ten Marketing Tools That Clutter my Toolbox
Category: Branding, Guest Post, MarketingTag: Marketing, Tools

And Now in the Center Ring…Dancing Authors!

By Dan Balowon September 15, 2015
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The music industry has turned upside down in the last fifteen years. For a very long time, music on the radio, DJ’s and vinyl records, cassettes or CD’s ruled the industry, but then along came the internet and everything changed. A recent online article by Jason Hirschhorn outlined the significant changes in the music industry.  A link to the full article is provided at the end of this post.  Some …

Read moreAnd Now in the Center Ring…Dancing Authors!
Category: Book Business, Branding, Marketing, PlatformTag: Marketing, Platform

For Beginners: Ideas for Managing Social Media

By Tamela Hancock Murrayon March 26, 2015
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One of the most common questions I receive from writers, especially writers just starting to build a platform, is how to handle social media. I don’t claim that my way is the only way or even the best way for everyone, but here are some of my ideas to get you started: Blogs Some writers ask if they should write one blog post a month. The consensus among industry professionals I know is that …

Read moreFor Beginners: Ideas for Managing Social Media
Category: Branding, Marketing, Platform, Social MediaTag: Marketing, Social Media

Ramp Up That Book Description!

By Tamela Hancock Murrayon March 19, 2015
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Today, let’s try a fun exercise to ramp up your book description in your proposal, which may in turn help your publisher’s marketing team ramp up your book sales! Bland: When a man gives a woman a large ring, she is torn about telling him about her past. What she doesn’t know is that he has a secret, too. Note that this example doesn’t hint at the book’s setting or …

Read moreRamp Up That Book Description!
Category: Book Proposals, Branding, Get Published, MarketingTag: Book Descriptions, book proposals, Marketing

Author Platforms 301 – Part Three – Customer Service

By Dan Balowon February 17, 2015
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This concludes a three part series of posts exploring the issue of author platforms and how to get one.  The Steve Laube agency will offer a downloadable document that will include the three posts plus additional information and resources. The last two weeks we have covered the need for all authors (especially aspiring authors) to develop a “message platform” and some suggestions how to determine …

Read moreAuthor Platforms 301 – Part Three – Customer Service
Category: Book Business, Book Proposals, Branding, Career, Get Published, Marketing, PlatformTag: Author Platform, Marketing, Platform

Author Platforms 101 – Part One – Message Platform

By Dan Balowon February 3, 2015
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Over the next three weeks, I will be exploring the issue of author platforms and how to get one.  At the conclusion of this series of blog posts, The Steve Laube agency will offer a downloadable document that will include the three posts plus additional information and resources. __________ The “101” in this blog title indicates it is an introductory piece, the beginning or prerequisite to what …

Read moreAuthor Platforms 101 – Part One – Message Platform
Category: Book Business, Branding, Get Published, Marketing, PlatformTag: Author Platform, Marketing, Platform

Mr. Ed Is a Backseat Driver

By Dan Balowon December 16, 2014
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There are few things more frustrating to aspiring authors than the requirement they have a significant national following and robust “author platform” before their book is considered by an agent or publisher. After all, isn’t the book supposed to help create that? It is like needing extensive work experience to get a job, but you need to get a job to get experience. Or you need to be an expert …

Read moreMr. Ed Is a Backseat Driver
Category: Get Published, PlatformTag: Get Published, Marketing, Platform

Standing for Something

By Dan Balowon November 11, 2014
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Take a Stand

When Al Ries and Jack Trout published their classic marketing book Positioning in 1981, the concept of the book and the single-word title became a white-hot marketing buzzword, much in the same way as “platform” is today. I am not going to dig into that classic business title today or come up with a complicated analysis of positioning, but I can say this, if you want to do a brilliant piece of …

Read moreStanding for Something
Category: Branding, Career, Communication, Marketing, Platform, TrendsTag: Career, Marketing

How To Stumble Onto Your Brand…

By Guest Bloggeron September 15, 2014
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Erin Taylor Young has a remarkable gift for making her readers laugh out loud even as she’s delivering hard truths about living a life of faith. Her down-to-earth writing style invites readers into the books that God has given her and sends them away refreshed and assured that we’re not in this gig alone. Her first humorous nonfiction, Surviving Henry: Adventures in Loving a Canine …

Read moreHow To Stumble Onto Your Brand…
Category: Branding, Get Published, Guest Post, Humor, MarketingTag: Branding, Humor, Marketing
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