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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Traditional Publishing » Page 2

Traditional Publishing

How Many People Are Involved in Publishing Your Book?

By Steve Laubeon May 18, 2015
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The above photo is somewhat illustrative of the number of people involved in getting your book to market. Even if you self-publish there are still many functions that you may have not done yourself.

Below is not an exhaustive list but a rambling stream of consciousness when thinking about the people who are involved in the publishing process:

Author (kinda important)
literary agent (we think this is kinda important too)
acquisitions editor
contract department (legal)
substantive editor
copy editor
proofreader (more than one?)
managing editor
production manager
ISBN agency
typesetter
cover designer
art director
interior layout designer
copy writer (back cover and catalog)
printer (a full team involved at the printer)
warehouse team
copyright office
chief financial officer
marketing director
publicity personnel
sales manager
sales people (multiple in every publishing company)
special markets sales person
foreign rights manager
subsidiary rights manager (often the same person as above)
accounting
SEO manager (digital strategies)
metadata data entry (double check all the details)
online store coordinator (each “store” a different person)
brick & mortar store buyers
online or in-store merchandising manager
ad designer

Add any that I missed in the comments below.
By the way, none of the above jobs are done for free. Thus the challenge of the economics of publishing.

If everything works well the group can create this picture:

tumblr_nnxylyuQES1qz6f9yo5_500

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Category: Book Business, Book Business, Defense of Traditional Publishing, Marketing, The Publishing LifeTag: Book Business, Traditional Publishing

Déjà Vu All Over Again – Indie (AND) Traditional Publishing

By Dan Balowon November 18, 2014
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The discussion of indie versus traditional publishing has been bothering me lately. I know it is still a relatively new issue that everyone involved in publishing needs to sort out, but what has been bothering me is that I know I have heard this kind of discussion before and could not think when. After much brain-racking, it finally dawned on me. It was in the 1980’s when personal computers were …

Read moreDéjà Vu All Over Again – Indie (AND) Traditional Publishing
Category: Book Business, TrendsTag: Self-Publishing, Traditional Publishing, Trends

Goodbye to Traditional Publishing?

By Steve Laubeon May 14, 2012
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by Steve Laube

Recently Ann Voss Peterson wrote of her decision to never sign another contract with Harlequin. One major statistic from the article is that she sold 170,000 copies of a book but earned only $20,000.

Multiple clients sent me Peterson’s “Harlequin Fail” article and wanted my opinion. My first thought is that this was typical “the publisher is ripping me off” fodder. But …

Read moreGoodbye to Traditional Publishing?
Category: Book Business, Contracts, Defense of Traditional Publishing, E-Books, Steve, TrendsTag: Contracts, royalties, Traditional Publishing

A Matter of Taste

By Tamela Hancock Murrayon November 3, 2011
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I always enjoy reading comments on our blog posts. Recently a reader posted a provocative question:
In this time of great emotional upheaval, instability, and unrest, aren't we ready for something more solid and inspiring than just different types of romance novels?
Those of you familiar with my career know that I am the author of many romance novels and stories -- and Bible trivia books!

And …

Read moreA Matter of Taste
Category: Book Business, Genre, Marketing, Romance, Tamela, Writing CraftTag: Get Published, Marketing, Romance, Tamela, Traditional Publishing

Perspective on the Sale of Thomas Nelson Publishers

By Steve Laubeon November 1, 2011
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In light of yesterday's announcement of the sale of Thomas Nelson Publishers to HarperCollins I thought I would write a few thoughts.

Without question this is the biggest news story in the Christian publishing industry this year, if not the last few years. Most of us have been caught flat-footed. Partly because Thomas Nelson is such a large company. And partly because they were just purchased …

Read morePerspective on the Sale of Thomas Nelson Publishers
Category: Book Business, News You Can Use, Steve, TrendsTag: Book Business, News, Traditional Publishing, Trends

The Greatest Thing Since Sliced Bread?

By Steve Laubeon July 11, 2011
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Guest Post by Teddi Deppner

Today debuts our first guest post. I first met Teddi at the Mt. Hermon Writers Conference while she sat through my Major Morning Track, listening patiently to 8 1/2 hours of lecture over four days. She has recently been asking some penetrating questions about technology and the publishing industry so I invited her to create a post and express those thoughts for …

Read moreThe Greatest Thing Since Sliced Bread?
Category: Book Business, E-Books, Guest Post, Publishing A-Z, TrendsTag: Book Business, Creativity, E-Books, Get Published, Ideas, Traditional Publishing, Trends

A Defense of Traditional Publishing: Part Five

By Steve Laubeon May 10, 2011
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INFRASTRUCTURE

The more I write on this series the more “boring” it seems to become. Why? Because I’m not revealing anything particularly new or uncovering the secret to getting published. However, the goal has been to talk about things that the traditional can do quite well. And this series ultimately is a journey through the innards of the publishing business.

Today we discuss …

Read moreA Defense of Traditional Publishing: Part Five
Category: Book Business, Defense of Traditional Publishing, Get Published, The Publishing LifeTag: Get Published, Traditional Publishing

A Defense of Traditional Publishing: Part Four

By Steve Laubeon May 3, 2011
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DESIGN

Napoleon Bonaparte, is supposed to have said, "Un bon croquis vaut mieux qu'un long discours," translated "A good sketch is better than a long speech." That has morphed into the modern phrase “A picture is worth a thousand words,” which is a fundamental truth when talking of book covers.

Another cliché states, “don’t judge a book by its cover,” but we do it all the time. We are a …

Read moreA Defense of Traditional Publishing: Part Four
Category: Book Business, Defense of Traditional Publishing, Get Published, The Publishing LifeTag: Get Published, Traditional Publishing

A Defense of Traditional Publishing: Part Three

By Steve Laubeon April 26, 2011
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CONTENT DEVELOPMENT

I need to clarify what I’m attempting to do with this series of posts. I am not digging deeper trenches and pouring the dirt over a head that is already buried in the sand. Some think I’m defending a dying industry and failing to see the changes around it. This series is merely an attempt to remind us what traditional publishers do well. Their critics are jettisoning all of …

Read moreA Defense of Traditional Publishing: Part Three
Category: Book Business, Defense of Traditional Publishing, The Publishing LifeTag: Content Development, publishing, Traditional Publishing

A Defense of Traditional Publishing: Part Two

By Steve Laubeon April 20, 2011
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CURATION

The word "curation" embodies one of the key activities of a traditional publisher. My understanding of this word has been forever enriched by Steven Rosenbaum, the author of the fantastic book Curation Nation: Why the Future of Content is Context. (You owe it to yourself to read this book.)

We usually associate the curator with a museum.

Read moreA Defense of Traditional Publishing: Part Two
Category: Book Business, Book Review, Defense of Traditional Publishing, Get Published, The Publishing LifeTag: Agents, Book Business, Digital Books, E-Books, Get Published, Traditional Publishing, Trends
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