Below is a visual representation of some astounding statistics regarding Internet usage. A little more than twelve years ago I wrote a chapter for a writing book on how to use the Internet for research. I re-read that article recently…umm, Google didn’t even exist back then (founded in September 1998), much less Wikipedia (where the jury is still out if is a reliable source for verifiable facts).
210 billion emails sent per day? I think I get half of those. <!>
20 hours of YouTube videos uploaded every minute?
We swim in a sea of data. So how do you discern what to read or view? In other words, what makes you buy or click?
Take that same mindset and apply it to your next book idea or article. What would make the consumer buy or click it, especially when faced with a plethora of competing options? If your idea, your novel, your insight, can withstand competitive scrutiny then you have a chance to impact this world. Obscurity equals no audience. That is why publishers are pushing agents and authors to make their “platform” bigger.
Thank you to Tim Challies‘ blog for posting this information.