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The Steve Laube Agency

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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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What Editors Wish You Knew about Meeting with Them at Conferences

By Karen Ballon June 29, 2016
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Thanks to Becky McCoy for requesting advice for conference meetings with agents and editors at conferences. You can find a lot of counsel for meeting with agents on the different agency blogs, but I thought I’d supplement those posts with advice from some of the in-house editors you’ll find at this years’ conferences. So I emailed said editors and asked them to share their wishes with you. Here are their responses. (Some of which are uncredited, to protect the honest—er, innocent. <smile>) Thanks to all the editors who shared!

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It’s important for authors to remember that we are all individuals, with our own preferences, skills, and unique set of experiences. There is not a one-size-fits-all formula for these meetings. Some editors want to read a piece of writing on the spot; some—like me—can’t read while someone is watching and would prefer to see the writing later. Some want a one sheet, some—like me—don’t really want to carry away even that single sheet of paper (though I’ll still accept it). It’s probably best to give the short pitch, and then ask questions, “Would you like my one sheet?” “Would you like me to go into more detail or would you like to see a writing sample?”

Dawn Anderson, Kregel Publishing

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I think the most important thing is to BREATHE. Agents and Editors do not bite (except Steve Laube) and we are truly interested in what they have to say. But preparation and knowing what you want to say ahead of time will ease the jitters. Take a deep breath and just start… “Hi, I’m xxx and I have written an 80,000-word contemporary romance set in xxxx. “

Susan Brower, Gilead Publishing

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First, start with the idea that the person across the table might become a friend, a contact in the industry. Even if he or she isn’t a candidate for your idea…who knows what might come up in the future.

Second, I don’t wish to sit and read your proposal or your one sheet. Tell me about it. This is my best chance to hear your enthusiasm, your passion…and start to see how you’d communicate about your book if we were your publisher.

Third, frame your pitch. “I’m writing a three-book historical romance series set in (fill in the blank). The heroine needs/loses/must….so the hero must…..”  Or “I’m writing a Christian living book for women (ages, if it’s more specific) who feel/need/want…”  I’ve been ten minutes into an author’s pitch before I figured out that what I thought was a novel was, in fact, self-help.

And finally, who started the infestation of one sheets?

A veteran editor

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The one thing I wish writers knew when walking into a 15-minute  appointment is that editors love to help. We’d rather brainstorm with someone who wants to learn and improve than listen to someone who’s memorized an elevator pitch.

Alice Crider, David C. Cook

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Remember that these few minutes are not the culmination of your writing career. In fact, they are actually building blocks of that career. Come to these meetings prepared to share but also (and maybe more so) prepared to learn. You will receive valuable input on writing style, audience reach, ways to improve, broaden, etc. Each piece of advice and wisdom will add so much to that specific piece you are sharing, but also to your career. Make a decision before you sit down for your first appointment to not walk away disappointed. Glean all you can from the time and trust the Lord to do the rest.

Kim Bangs, Baker Book Group, Chosen

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Know what the publisher publishes.  It doesn’t matter how good your proposal is, you can’t talk them into what they never publish.

Lonnie Hull DuPont, Baker Publishing Group, Revell

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Come prepared. Make sure your story has a strong marketable hook. Be prepared to share the hook of the story, not a 15-minute synopsis, with me. Try your hook out on friends or other attendees to see if what you have is truly unique and marketable. See if the hook of your story grabs their attention and makes them want to know more. If it doesn’t, brainstorm ways to communicate it more effectively.

Use your time at the conference with other storytellers to brainstorm ways to strengthen your story.

Do your research on the publisher so you’ll know if your genre or story might be a fit. If you discover your story isn’t a fit, be prepared with questions you might have about that publisher or the industry as a whole. Take advantage of that editor’s 15 minutes of undivided attention.

Senior Acquisitions editor

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Try to relax. I know it’s sometimes hard, but that person in front of you is there for you! They came to the conference so they could meet with you and hear what you have to say. Just be yourself. That will make the experience more enjoyable for both of you.

Kim Moore, Harvest House Publishers

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There you go. Hope that helps you not only prepare for conferences, but enjoy them like never before.

 

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Category: ConferencesTag: Pitching

The Best Selling Christian Books of all Time

By Dan Balowon June 28, 2016
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I realize attempting to compile a list like this could ruffle some feathers from both publishing and literature purists, not to mention the theological issues raised in the process of determining a “Christian” book. But I thought I would take a stab at it anyway. The list of the best-selling Christian books of all time almost demands every single title carry some sort of disclaimer, but that …

Read moreThe Best Selling Christian Books of all Time
Category: Book Business, Publishing History, TrendsTag: Bestsellers, Book Business, Trends

Fun Fridays – June 24, 2016

By Steve Laubeon June 24, 2016
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“How NOT to get published!” Karen Porter of Bold Vision Books put together this hilarious video of the wrong way to pitch your book at a writers conference. As she says, every incident is based on real events. I can attest to that truth! Enjoy!

Read moreFun Fridays – June 24, 2016
Category: Fun Fridays

The Why and How of Selecting Endorsers

By Tamela Hancock Murrayon June 23, 2016
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Some authors find the endorsers section tricky when they write book proposals. If this describes you, or if you would like a refresher, I hope this post will be helpful. The Why: I can’t say I’ve ever sold a book based on an endorsement alone. Content is king. But the endorsers (or you can call it Potential Endorsers) section is important. To wit, here’s a quote from Mallory Ortburg’s May 3 …

Read moreThe Why and How of Selecting Endorsers
Category: Book Proposals, Get Published, MarketingTag: book proposals, Endorsements, Get Published

Show Off Your Emotions!

By Karen Ballon June 22, 2016
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You’ve heard it over and over: Show, don’t tell. Well, I agree with that sentiment when it comes to important emotional scenes. Fiction, nonfiction, doesn’t matter. If you want to stir your readers, learn to show powerful emotions. As I thought about this blog, though, I figured you all don’t need yet another how to. Instead, I want to challenge you to share the most powerful emotion you felt this …

Read moreShow Off Your Emotions!
Category: Craft, Writing CraftTag: Craft, Emotions, show don't tell, Writing Craft

What’s Your Third Book?

By Dan Balowon June 21, 2016
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At some point, whenever I speak with an un-published author I will ask the question, “What is your third book?” The purpose of the question is to elicit a response to get an idea if the author is interested in being a professional author or simply publishing a book. Those are different goals entirely. Agents mostly represent professional authors, not books. Agents are “in this” for the long term …

Read moreWhat’s Your Third Book?
Category: Book Business, Book Proposals, Branding, Career, Get Published, PlatformTag: Career, Get Published

Confusing Industry News in Bookselling

By Steve Laubeon June 20, 2016
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Last week the Hastings, a chain of 126 retail stores, declared bankruptcy. Approximately half of their sales are from books (the other half are movies, music, games, etc). They claim “a decline in the market for physical media properties like music, movies, books, games and media rentals.” They had losses of $16 million on sales of $400 million. Among their largest unsecured creditors …

Read moreConfusing Industry News in Bookselling
Category: Book Business, Economics, TrendsTag: Book Business, Book Sales, Trends

Fun Fridays – June 17, 2016

By Steve Laubeon June 17, 2016
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Ever been in a meeting like this? It never happens in book publishing. Ever. However, publishing does like its fiction…

Read moreFun Fridays – June 17, 2016
Category: Fun Fridays

Let’s Talk about Money

By Tamela Hancock Murrayon June 16, 2016
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Imagine receiving this letter with your utility bill: Dear Family: Please see the attached statement asking for payment. We are so very sorry that we feel the need to ask you for payment. We know we have provided electricity and running water for you faithfully, and without interruption, all month. Judging from your usage, these are services you both need and want. As you are aware, Hestia, the …

Read moreLet’s Talk about Money
Category: Career, MoneyTag: Career, Money

Writing in the Night

By Karen Ballon June 15, 2016
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Does it seem to any of you that things the last few months or so have been really hard? That there are more people struggling and hurting? As I’ve gone through my dad’s continued health struggles (2 more hospitalizations in the last 3 ½ weeks), my own health frustrations (bursitis on my knee after starting an exercise program of walking on the treadmill. I mean, seriously? I start exercising and …

Read moreWriting in the Night
Category: The Writing Life, TheologyTag: Discouragement, The Writing Life
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