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The Steve Laube Agency

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Helping to Change the World Word by Word

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Proposals: Creating a Strong Hook

By Karen Ballon September 10, 2014
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Last week we tackled the proposal synopsis. The cool thing about creating that aspect of the proposal first is that you can use it as the springboard for your hook: those few lines at the beginning of your proposal that draw an editor/agent deeper.

(One note here: many writers have asked if they need to put something in the hook about genre. My vote: put the genre right after the title on the proposal. So for my sample book, this is what would be at the top of the first page:

Shattered Justice

A contemporary suspense novel

Now, as you may recall, here’s the short synopsis for my book:

Sheriff’s deputy Dan Justice has spent his life seeking justice for others, but when everything that matters most to him is ripped away, he’s lost in despair and anger.

Where was God’s justice for him?

Then a small town thrust into danger turns to him for help. Dan must do what he can, even if it costs him the one thing he has left…

 His life.

How to turn that into a hook? Easy peasy! Using the same three factors we utilized for the synopsis—

  • Just enough of the character to form a connection
  • Just enough of the story to intrigue
  • Just enough of what’s at stake to make us want to know what happens

Pinpoint the details/emotions that will most intrigue the editor/agent.

Sheriff’s deputy—lets them know there’s a law enforcement aspect to the story and that the hero is, actually, a hero in what he does.

Everything is ripped away from him/Where was God’s justice—there is loss, anger, pain, and struggle

Small town in jeopardy—the drama of the story, both because the town’s in jeopardy and because you know this guy, who is a hero/warrior at heart, is going to have to overcome his struggle to save others. Again.

I try to keep the hook to around 30 words. Sometimes that’s possible, sometimes not. But trying to do so forces me to ensure every word needs to be there. Do your best, though, keep it under 40 words.

Now, let’s do what I call the Hook Two-Step:

  1. Patch the details into a few lines.
  2. Rework and refine.

Here’s how my hook progressed…

First attempt:

Everything sheriff’s deputy Dan Justice loves has been ripped away. Broken, angry, he can’t help but wonder:  Where was God’s justice was for him?  Then the small town where he lives is thrust into danger…

            And they’ve come to him for help.

Blah, blah, blah. Too wordy. Takes too long to get to the point. And I’m not sure the last bit works.

Next try:

Sheriff’s deputy Dan Justice has lost everything. Where was God’s justice was for him? Then the small town where he lives faces danger…

            And they’ve come to him for help.

Shorter, but I’m still not crazy about the last part. And I think I’ve lost some of the drama of the story.

One more time:

Everything sheriff’s deputy Dan Justice loves has been ripped away. Where was God’s justice was for him?  All he knows is he’s done. Let someone else play hero.

Then the small town where he lives is thrust into danger…

            And they’ve come to him for help.

Too long again, but hey, I like showing the anger rather than saying he’s angry. And I like using hero—that’s a strong emotive word. Then it occurred to me to use the policemen’s motto… So here’s what I landed on, and though it’s a bit over 30 words, I think it works.

Final:

Sheriff’s deputy Dan Justice has lost everything. Where was God’s justice for him? He’s done. Let someone else “serve and protect.”

  Then danger strikes a small community, and like it or not…

he’s the only hero in town.

Okay, YOUR turn! Use your synopses/summaries from last week to craft a hook.

Can’t wait to see what you do!

 

 

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Category: Book Proposals, Get PublishedTag: book proposals, Get Published, Hook

Justin Beiber and Leisure Suits

By Dan Balowon September 9, 2014
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Recognizing the difference between a cultural “trend” and a “phenomenon” is an important skill of anyone working in book publishing, both employees of publishers and authors. Why? Because book publishing in virtually every form does a very poor job responding to a phenomenon, which is generally short-lived. Often a phenomenon has come and gone before a book can be written and published on the …

Read moreJustin Beiber and Leisure Suits
Category: Book Business, Branding, Creativity, Marketing, The Publishing Life, TrendsTag: Book Business, The Publishing Life

Setting Your Setting

By Tamela Hancock Murrayon September 4, 2014
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Avid readers know that some stories seem to rely more on setting than others. Sometimes, the setting is so prominent it feels like a character. In other books, the setting is a bare-bones backdrop to the story. But no matter how subtle, the setting has more impact on your story than you may realize because it’s where your characters live. They must act within it and react to it regardless. …

Read moreSetting Your Setting
Category: Craft, Writing CraftTag: Craft, setting, Writing Craft

Synopsis Made Easy – I Promise!

By Karen Ballon September 3, 2014
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Okay, fellow proposal peeps, it’s time to jump in and work together on crafting a perfect proposal. Many of you echoed what I’ve heard over and over through the years: “I hate writing the synopsis!” This is especially painful because you need a short synopsis/summary that runs around 50-60 words—but still gives the gist of your story, mind you–and then a more detailed synopsis that can run a …

Read moreSynopsis Made Easy – I Promise!
Category: Book Proposals, Craft, Creativity, Get Published, Marketing, Writing CraftTag: book proposals, Get Published, synopsis

Is it Possible to Read Too Much?

By Dan Balowon September 2, 2014
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Amidst all the public voices and rhetoric swirling around these days is a healthy focus on the need to make reading more a part of every life.  From celebrities sponsoring reading campaigns to Amazon providing pre-loaded Kindles to schools in Africa through their Worldreader  program, it is a good thing for sure. Illiteracy is not good for any society. However, I asked a question in the title of …

Read moreIs it Possible to Read Too Much?
Category: Book Business, Book Review, Reading, TrendsTag: Reading

Fun Friday – Aug. 29, 2014

By Steve Laubeon August 29, 2014
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A Sign Language interpretation of the hit song “Happy.” Created and produced by deaf campers at the 2014 Deaf Film Camp in New York. The camp is dedicated to deaf and hard-of-hearing teens with an interest in filmmaking. This video should indeed make you feel “happy.”

Read moreFun Friday – Aug. 29, 2014
Category: Fun Fridays

3 Reasons Why Rejection is Good

By Tamela Hancock Murrayon August 28, 2014
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I’ll be the first to admit that rejection doesn’t feel good, so how can it be good? Well, a rejection: …allows you to close the door and move on to the next opportunity. …shows that the other person doesn’t share your enthusiasm enough to be your partner. Learning this allows you the freedom to find the right partner. …may be a sign of God’s will. His …

Read more3 Reasons Why Rejection is Good
Category: Career, Get Published, RejectionTag: Rejection

You Are Not Alone

By Karen Ballon August 27, 2014
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Thanks for sharing your thoughts about proposals. Clearly, a lot of us struggle with this side of being a writer. As I was thinking over what to write for tackling those problematic proposal elements, I rediscovered the video below, made in ’09. It was created by best-selling authors Angela Hunt, Kristin Billerbeck, Robin Lee Hatcher, and Terri Blackstock. These authors, back in ’09, had written a …

Read moreYou Are Not Alone
Category: Book Proposals, Career, Get Published

Mao and the Four Pests

By Dan Balowon August 26, 2014
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In the late 1950’s , Chairman Mao Zedong of China implemented the first stages of his Great Leap Forward, an effort to move China away from a predominantly agrarian society to a modern industrial and political power. One of the first parts of the GLF was the Four Pests Campaign. The Chinese government identified four scourges on their society and set out to eradicate them.  They were: rats, flies, …

Read moreMao and the Four Pests
Category: Book Business, Career, The Publishing LifeTag: Career, The Publishing Life

Fun Fridays – August 22, 2014

By Steve Laubeon August 22, 2014
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Today is the 33rd wedding anniversary of my wife and I. The comic below is perfect to mark the occasion. Happy Anniversary Lisa! [click through for a larger picture]

Read moreFun Fridays – August 22, 2014
Category: Fun Fridays, Personal
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