Helping to Change the World…Word by Word
The Steve Laube Agency
Helping to Change the World Word by Word
Today’s barbershop quartet is worth every one of the twelve minutes it takes to watch.
It’s absolutely hilarious, and it’s made funnier because there is an explanation box on the screen to help the viewer understand the humor behind it all.
To top it off, the score of their music scrolls below as they sing. It is breathtaking to see the tight harmonies and hear them at the same time. Not many high tenors have a high D in their repertoire.
Enjoy some summer fun!
Since beginning my career as a marketer, I’ve seen many things come and go, strategies that worked in one situation but not in another, and seemingly great ideas that never worked at all. Marketing is an inexact profession, consisting of trial and error. Keep track of what you do. Continue those things that work; stop doing things that don’t. Rinse. Repeat. John Wanamaker, founder of the …
Someone recently asked me (as if I know stuff), “What’s the difference between a hook and a gimmick?” I had to think about it, an action to which I’m unaccustomed. But I’m pretty sure I gave a good answer. Sure, why not? But as I often do, I decided to ask my Steve Laube Agency colleagues for their perspective, and as always was delighted by their answers: Tamela Hancock Murray said, “A hook is a …
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My office recently received a submission for a project that wouldn’t work for us. We were about to send the author a polite rejection when we noticed many other agencies’ addresses in the recipient field. The list was long. Dreadfully long. We counted 135 addresses. We may have missed a few lines because counting from an onscreen listing is difficult. Who knows? Maybe the author tried 140 agents. …
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Can you name the USA national college football champion in 2019? Or name the winner of American Idol in 2022? What was the best-selling Christian novel in 2023? Or, even harder, name two of the top five top best-selling Christian nonfiction books of 2019, only five years ago. My point is that success is fleeting. On top today, forgotten tomorrow. But that depends on your definition of success, …
It is time for the Summer Olympics! Today’s video shows the fill of victory and agony of the feet.
Ah, writers conference season—the time of year when writers come together to learn, connect, and get inspired. There’s something phenomenal about being surrounded by fellow creatives, soaking up knowledge from industry experts, and leaving with a head full of ideas and a heart full of inspiration. But as the dust settles and the conference high begins to fade, what comes next? How do you …
