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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Book Proposals » Page 14

Book Proposals

Remove the Easy “No”

By Bob Hostetleron October 10, 2018
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These are both amazing and perilous times for writers seeking to publish. Whether you’re pitching an idea to a magazine editor, book editor, or agent, an important part of your job is removing the easy “no.”

That is, some submissions make it easy for an editor or agent to say, “No, thank you.” Thus, it behooves you (I like saying “behooves”; it sounds fancy) to anticipate the “easy ‘no’” and make sure your pitch avoids those triggers. What are they? I’m glad you asked. Here are just a few, off the top of my head:

  1. The wrong genre

You don’t have to know all the ins and outs of the genre in which you’re writing (and pitching). But you should know whether or not an agent or editor works in that genre. For example, I don’t represent fantasy or sci-fi, yet I regularly get submissions in that genre. Easy no.

  1. Spelling and grammar errors

Your proposal doesn’t have to be perfect; but if I see an obvious spelling or grammatical error early in your pitch, I assume more will follow. In fact, a recent submission had a typo in the title, a missing word in the first sentence, and a misspelled word on the first page. Easy no.

  1. A weak hook

I read a proposal’s hook first. (And FYI, “hook” is a versatile term in publishing. It can refer to the uniqueness of a pitch or idea; to the first page/paragraph/line of an article, book, or chapter; and, in a book proposal—as I am using it here—a short punch-in-the-gut “tag line” or a few sentences that make it impossible not to read further, like movie-trailer narration.) When the hook fails to grab me, I will still turn another page or two, but usually easy no.

  1. Sex, violence, profanity

Like the others in The Steve Laube Agency, I represent works to the Christian market. That means the author must display an awareness of and sensitivity to the expectations of that market—unlike one submission that claimed to be “similar to E. L. James [sic] “Fifty Shades of Grey” [sic],” and another that began, mind you, “The s— in this book is heavy.” Easy no.

  1. The proposal is pasted into the email message

I get one or more of these a month, in which the entire proposal—in one case, all 10,600 words—is not attached as a Word document or PDF but pasted into the email field. This tells me immediately that the sender hasn’t read or followed the guidelines and hasn’t taken the time to research how the process works. Easy no.

  1. Ignorance of the need for a platform—of some kind

Sure, brilliant writing sells itself, but that’s a one-in-a-million (or, to be fair, maybe a thousand) instance. But a proposal without a marketing (platform) section is an easy no. A marketing section that tries to impress me with numbers in the hundreds is an easy no. As is an email submission that—in the subject line—says, “Just so you know, I will be deleting all my social media in a few days.” Easy no.

  1. The wrong mode of address

If you call me “Ben Hostetler” or “Bob Harrison,” as several recent submissions did, I get the sense that you’re not as careful as I want my clients to be. It may not seem fair, but neither is it fair that Ben Hostetler and Bob Harrison apparently get all the credit, while I get bupkus. Easy no.

 

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Category: Book Proposals

Thomas Umstattd, Jr. Joins The Steve Laube Agency

By Steve Laubeon October 1, 2018
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I am very excited to announce that Thomas Umstattd, Jr. has joined the agency as our newest literary agent. We continually look for ways to increase the services our agency provides to current and potential clients. I have known Thomas for 12 years; and by adding him to our agency, we can expand our role in helping to maximize our client’s sales through his extensive experience in marketing, …

Read moreThomas Umstattd, Jr. Joins The Steve Laube Agency
Category: Agency, Agents, Book Proposals

Brainstorming: How and With Whom?

By Steve Laubeon August 13, 2018
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Brainstorming is one of the fun parts in the development of a book. The key for the author is a willingness to hear other ideas. The second, and most critical key, is discovering those with whom you should brainstorm. Those people need to be willing to have their ideas rejected in the discussions and be willing to let an idea they created to be used by someone else. It takes a special …

Read moreBrainstorming: How and With Whom?
Category: Book Proposals, Writing CraftTag: brainstorming, Creativity, Editors, Ideas, Pitching, Writing Craft

Don’t Write Your Bio, Write a “Why Me?”

By Bob Hostetleron August 8, 2018
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Once upon a time, in a land not so far away, writers who were pitching their articles or books to editors and agents included in the query or proposal a “bio” paragraph. These writers would include such things as their education, previous publishing credits, and whatever other claims to fame they could cite. Some still do that, but for many years now my recommendation has been not to write a “bio” …

Read moreDon’t Write Your Bio, Write a “Why Me?”
Category: Book Proposals, Branding, Marketing, Pitch, PitchingTag: Author Bio, book proposal, Pitching

The Slush Pile: Enter at Your Own Risk

By Steve Laubeon August 6, 2018
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The publishing world is divided between those who have read the slush pile and those who have not. If you have, then you can understand some of the cynicism and jaded eyes you see behind the glasses of an editor or an agent.

If you have not, then it is difficult to comprehend the unbelievable variety of ideas that can cross our desks.

Read moreThe Slush Pile: Enter at Your Own Risk
Category: Book Business, Book Proposals, Get Published, Writing CraftTag: Agents, Book Business, Editors, Get Published, Pitching, Rejection, Writing Craft

The Ultimate Sound Bite

By Steve Laubeon July 16, 2018
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Can you boil the essence of your novel or non-fiction book idea into twenty-five words or less?

This is one of the keys to creating a marketing hook that makes your idea sellable in today's crowded market.

You have less than a minute to make that hook work.

It is also called creating the "elevator pitch" or the "Hollywood pitch." The goal is get the marketing department to exclaim, "We …

Read moreThe Ultimate Sound Bite
Category: Book Proposals, Marketing, Pitch, Platform, Writing CraftTag: book proposal, Marketing, pitch, Pitching, Proposals, Rejection

Create Magic with Words

By Tamela Hancock Murrayon July 12, 2018
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Years ago, I took my five-year-old daughter to Toys R Us to meet “Barbie.” “Barbie” turned out to be a cute and charming teenager who, yes, looked like the classic blonde image of the doll. She wore a pretty pink gown. I expected a lot more fanfare around this event. Like, maybe some cheap swag, a chance to win a Barbie doll or Barbie convertible, or at least a throne for Barbie. Maybe a stage …

Read moreCreate Magic with Words
Category: Book Business, Book Proposals, Creativity, Marketing, Pitch, The Writing Life, Writing CraftTag: Book Business, Creativity, Marketing, Writing Craft

Is It Okay for Me to Resubmit?

By Tamela Hancock Murrayon June 28, 2018
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When approaching agents and editors, sometimes even veteran authors are unsure if there is some unwritten rule they may unwittingly violate. I assure you, all of us in the industry appreciate your thoughtfulness. But we don’t want fear to cause you to miss an opportunity! Over the past few conferences, one statement I heard often is: “I was already turned down by someone else at your agency. I …

Read moreIs It Okay for Me to Resubmit?
Category: Book Proposals, Pitch, PitchingTag: Agents, book proposals, pitch

How an Agent Reads

By Bob Hostetleron June 20, 2018
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I’m seldom at a loss for words (though often at a loss for something of value to say), but the question took me aback for a moment. I was on an agents-and-editors panel at a writers’ conference within a few months of becoming an agent. I’d done this sort of panel before, both as a magazine editor and author, but this was the first time I’d been asked this particular question: “How do you read a …

Read moreHow an Agent Reads
Category: Agents, Book Proposals, Get Published, Marketing, PlatformTag: Agents, book proposals, Get Published

What Does Your Reader Need?

By Bob Hostetleron June 13, 2018
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I attend many writers’ conferences, as an author, speaker, and agent. As a result, I meet and become friends with many fine people and outstanding writers. At a recent gathering, I enjoyed a spirited and stimulating conversation with an aspiring author who has a passion for reaching readers with the good news of Jesus Christ. I identify with that. But I’m not sure we ever got onto the same page, …

Read moreWhat Does Your Reader Need?
Category: Book Proposals, Conferences, Pitch, Pitching, The Writing LifeTag: Audience, book proposals, pitch, Pitching, readers
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