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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Book Proposals » Page 14

Book Proposals

Brainstorming: How and With Whom?

By Steve Laubeon August 13, 2018
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Brainstorming is one of the fun parts in the development of your book. There are two keys to making it a productive experience.

Willing to Listen

The key is a willingness to hear other ideas. If someone says “your idea won’t work” the first impulse is to be defensive and take offense. That isn’t brainstorming. Instead look at it as an exercise in creativity. No one is saying you have to accept any of the ideas that come up in the discussion. But there might be something there that can improve your work.

Finding the Right People

The second, and a more critical key, is discovering those with whom you should brainstorm. Those people need to be willing to have their ideas rejected in the discussion and be willing to let an idea they create to be used by someone else. It takes a special person…often a professional…to achieve that.

I’ve heard complaints from some authors who try this in a critique group only to be frustrated. Egos get in the way or the ideas generated are singularly unhelpful. Or the discussion doesn’t move the project forward, instead it gets sidetracked by numerous differing opinions on the direction of the piece. More than once I’ve had an author claim, after I’ve pointed out a structural error in their manuscript, that “this was what my critique group thought should happen.”

That is not to say that critique groups are bad. Hardly. Only that some authors have experienced frustration if the mix in their group is not helpful.

If you have a good relationship with your editor they can be a great sounding board for ideas (but be considerate of that editor’s time). Your agent can also be a safe place to play with concepts. While sometimes the two heads can bump into each other…painfully…the ensuing friction usually creates a spark…the spark of creativity and not contention.

All Genres

This is an exercise for both fiction and non-fiction. Many times a non-fiction writer needs a nudge to redirect the focus of their work to give it strength and a stronger punch.  Or the realization that the book idea is actually a better magazine article. Brainstorming isn’t just an exercise for novelists.

Examples

Years ago, at a writers conference, a well known author gathered a number of published writers together in the late evening and declared, “I have a new book contract and need a better plot than what I have, can you guys help?” Over the next couple hours that group created a dynamite storyline (which is now in print!). That is brainstorming with a group at its best.

I once sat in a publisher’s conference room while a novelist and two editors plotted out the storyline for the author’s next book. Words and phrases were thrown on a white board, often striking out ones that no longer fit. When complete, the sequence of events were transferred to notecards and the board was erased to start the next section. At the end of the day the stack of cards was rather thick. The author quickly numbered each card, slapped a rubber band around it, and declared, “Now all I have to do is write it!” (In case you are wondering, this author liked to write from physical note cards. That doesn’t work for everyone.)

A few weeks ago I had the privilege of visiting a client in her home. After a wonderful dinner with her husband we sat in the living room and brainstormed a critical part of her next novel. We created dozens of ideas and discussed what worked and what didn’t. We also thought through the implication of those ideas for the third book in her series. In the end we didn’t necessarily settle on a specific direction, but what it did was unleash her to create freely. I look forward to reading what she comes up with. There may be echoes of our discussion in the final version, but the exercise alone was kindling for the fire of creativity.

Your Turn:

Where do you go for your brainstorming sessions?

Do you have a successful brainstorm session you can describe to us?

 

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Category: Book Proposals, Writing CraftTag: brainstorming, Creativity, Editors, Ideas, Pitching, Writing Craft

Don’t Write Your Bio, Write a “Why Me?”

By Bob Hostetleron August 8, 2018
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Once upon a time, in a land not so far away, writers who were pitching their articles or books to editors and agents included in the query or proposal a “bio” paragraph. These writers would include such things as their education, previous publishing credits, and whatever other claims to fame they could cite. Some still do that, but for many years now my recommendation has been not to write a “bio” …

Read moreDon’t Write Your Bio, Write a “Why Me?”
Category: Book Proposals, Branding, Marketing, Pitch, PitchingTag: Author Bio, book proposal, Pitching

The Slush Pile: Enter at Your Own Risk

By Steve Laubeon August 6, 2018
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The publishing world is divided between those who have read the slush pile and those who have not. If you have, then you can understand some of the cynicism and jaded eyes you see behind the glasses of an editor or an agent.

If you have not, then it is difficult to comprehend the unbelievable variety of ideas that can cross our desks.

Read moreThe Slush Pile: Enter at Your Own Risk
Category: Book Business, Book Proposals, Get Published, Writing CraftTag: Agents, Book Business, Editors, Get Published, Pitching, Rejection, Writing Craft

The Ultimate Sound Bite

By Steve Laubeon July 16, 2018
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Can you boil the essence of your novel or non-fiction book idea into twenty-five words or less?

This is one of the keys to creating a marketing hook that makes your idea sellable in today's crowded market.

You have less than a minute to make that hook work.

It is also called creating the "elevator pitch" or the "Hollywood pitch." The goal is get the marketing department to exclaim, "We …

Read moreThe Ultimate Sound Bite
Category: Book Proposals, Marketing, Pitch, Platform, Writing CraftTag: book proposal, Marketing, pitch, Pitching, Proposals, Rejection

Create Magic with Words

By Tamela Hancock Murrayon July 12, 2018
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Years ago, I took my five-year-old daughter to Toys R Us to meet “Barbie.” “Barbie” turned out to be a cute and charming teenager who, yes, looked like the classic blonde image of the doll. She wore a pretty pink gown. I expected a lot more fanfare around this event. Like, maybe some cheap swag, a chance to win a Barbie doll or Barbie convertible, or at least a throne for Barbie. Maybe a stage …

Read moreCreate Magic with Words
Category: Book Business, Book Proposals, Creativity, Marketing, Pitch, The Writing Life, Writing CraftTag: Book Business, Creativity, Marketing, Writing Craft

Is It Okay for Me to Resubmit?

By Tamela Hancock Murrayon June 28, 2018
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When approaching agents and editors, sometimes even veteran authors are unsure if there is some unwritten rule they may unwittingly violate. I assure you, all of us in the industry appreciate your thoughtfulness. But we don’t want fear to cause you to miss an opportunity! Over the past few conferences, one statement I heard often is: “I was already turned down by someone else at your agency. I …

Read moreIs It Okay for Me to Resubmit?
Category: Book Proposals, Pitch, PitchingTag: Agents, book proposals, pitch

How an Agent Reads

By Bob Hostetleron June 20, 2018
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I’m seldom at a loss for words (though often at a loss for something of value to say), but the question took me aback for a moment. I was on an agents-and-editors panel at a writers’ conference within a few months of becoming an agent. I’d done this sort of panel before, both as a magazine editor and author, but this was the first time I’d been asked this particular question: “How do you read a …

Read moreHow an Agent Reads
Category: Agents, Book Proposals, Get Published, Marketing, PlatformTag: Agents, book proposals, Get Published

What Does Your Reader Need?

By Bob Hostetleron June 13, 2018
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I attend many writers’ conferences, as an author, speaker, and agent. As a result, I meet and become friends with many fine people and outstanding writers. At a recent gathering, I enjoyed a spirited and stimulating conversation with an aspiring author who has a passion for reaching readers with the good news of Jesus Christ. I identify with that. But I’m not sure we ever got onto the same page, …

Read moreWhat Does Your Reader Need?
Category: Book Proposals, Conferences, Pitch, Pitching, The Writing LifeTag: Audience, book proposals, pitch, Pitching, readers

Author Says / Agent Hears

By Dan Balowon June 12, 2018
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Many aspiring authors communicate things they think are positive, or at least in the spirit of honesty and transparency, but end up being understood entirely different than the intended message. In an attempt to show commitment, an aspiring author says, “I’ve been working on this book for ten years.” An agent hears, “I am an extremely slow writer and once finished, enter a protracted spiral of …

Read moreAuthor Says / Agent Hears
Category: Book Proposals, Get Published, Pitch, Pitching, The Writing LifeTag: Agents, book proposals, Get Published, pitch, Pitching

The Wild Pitch

By Steve Laubeon June 11, 2018
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In honor of the upcoming baseball season I thought it would be fun to explore the art of pitching.

A couple years ago I was watching a Major League baseball game and the pitcher unleashed a horrific throw that sailed about eight feet behind the batter. It floated to the backstop without a bounce and everyone in the stadium wonder what had just happened. It looked like the pitcher lost his grip …

Read moreThe Wild Pitch
Category: Book Proposals, Get Published, Pitching, SteveTag: Get Published, Pitching, Proposals, Query Letters
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