Tag s | pitch

The Ultimate Sound Bite

Can you boil the essence of your novel or non-fiction book idea into twenty-five words or less?

This is one of the keys to creating a marketing hook that makes your idea sellable in today’s crowded market.

You have less than a minute to make that hook work. But it can take hours to craft that pitch.

It is also called creating the “elevator pitch” or the “Hollywood pitch.” The goal is get the marketing department to exclaim, “We can sell that without any problem!” And ultimately to get a consumer to say, “I want that” or “I need that” or “I know someone who should have that.”

When teaching this I’ll have the writer go to the front of the class and present their elevator pitch. The writer can say the genre (fiction or non-fiction genre) and the title. Then present the pitch in 25 words or less.

Sometimes the entire class will ooh and ahh. In that moment, we all learn what an effective pitch sounds like.

Then I ask,”What is the book about?” If the class cannot answer, then the pitch has a problem.

Care to give yours a try?

25 words or less. No fudging

Genre:
Title:
25 word pitch:

Go!

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Is It Okay for Me to Resubmit?

When approaching agents and editors, sometimes even veteran authors are unsure if there is some unwritten rule they may unwittingly violate. I assure you, all of us in the industry appreciate your thoughtfulness. But we don’t want fear to cause you to miss an opportunity! Over the past few conferences, …

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What Does Your Reader Need?

I attend many writers’ conferences, as an author, speaker, and agent. As a result, I meet and become friends with many fine people and outstanding writers. At a recent gathering, I enjoyed a spirited and stimulating conversation with an aspiring author who has a passion for reaching readers with the …

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Author Says / Agent Hears

Many aspiring authors communicate things they think are positive, or at least in the spirit of honesty and transparency, but end up being understood entirely different than the intended message. In an attempt to show commitment, an aspiring author says, “I’ve been working on this book for ten years.” An …

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News You Can Use – April 10, 2012

Pew Research Findings on E-Reading – If you want a sense of what’s happening, read this article. Then once you’ve digested it, read Mike Shatzkin’s evaluation of the data. Together the articles may take an hour to absorb.

The Perfect Elevator Pitch for a New Job – Interesting article with applications for a writer creating the perfect pitch for their book idea

Five Best Bluetooth Headsets – A link for you techies out there. If you have a favorite vote in the comment section.

Judging a Book by its Cover – A 17 minute lecture from the TED conference by a book cover designer (Chip Kidd has been a designer at Alfred A. Knopf since 1986). At turns amusing and enlightening. If you are an author and want to get inside the head of a designer in an entertaining way, consider watching.

Five Great Movies about Writing – Have to admit never seeing any of these. Am I an uncultured sloth? Don’t answer that question. Instead add your two cents in the comments below.

Infographic on how the Internet is ruining our brain:

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