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Home » Communication » Page 6

Communication

Publishers are From Mercury, Authors are From Pluto

By Dan Balowon August 19, 2014
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Next time someone tells you that Christianity is not as valid as science, just remind them that not many years ago, Pluto was assumed to be a planet, but in 2006 was determined not to be one, but instead was a “dwarf planet”, of which there a several dozen in our solar system alone.

If you took a test in grade school and answered, “How many planets are there in our solar system” with the number “eight” and were marked incorrect and the grade from that test prevented you from attending college, you have grounds for a lawsuit against the scientific community.  (so says my attorney Rich Suethemall)

Ten years ago, Pluto was a planet and Jesus Christ was the Son of God who came to save us from our sin.  Today, Pluto is not a planet and Jesus is still the same. So tell me, which is more reliable, science or our Christian faith?

For the record, I answered “nine” on the grade school test about how many planets orbited our sun.  So, I was admitted to college under false pretenses. Thankfully the statute of limitations on recalling diplomas has passed.

Of course, I titled this blog post to get your attention, with credit to John Gray and his Women are from Venus, Men are from Mars book from many years ago.  My point is that publishers and authors are usually not on the same planet either. (DISCLAIMER: Placing authors on a now-defunct planet was for effect only. My attorney did a legal reading of this post and recommended I make sure that was clear.)

More often than not, authors (especially never-before published authors) are writing books on subjects that publishers are not interested in publishing.  Of course, book publishing is not a science, but a mix of science and art, which makes publishers a moving target, or orbiting planet, as far as authors are concerned.

Publishers have publishing strategies (science), but if they see a proposal their intuition says will sell (art), they will deviate from their strategy. Their heart might trump their head.

Authors, especially new authors, will write from their heart (art), crafting a manuscript based on something that is important to them, or inspired by something in their lives. Because most new authors are writing from the perspective of what they want to communicate and not from a study of market trends, authors become planets in their own trajectory.

So, how do these two planets eventually get into a closer orbit?  More often than not they do not find each other.  To prove this point, note that a couple years ago, the number of self-published titles began to outnumber the titles published by traditional publishers.

Literary agents want to sell books to publishers. So, we listen to publishers and evaluate potential new authors through the perspective of what we know of publishers’ preferences.  If publishers are not looking to buy a certain type of book and you present that same type of book that has been a passion of yours, don’t be offended when they don’t see things the way you do.  Agents are the literary equivalent to a dating service, trying to match up authors and publishers, but even eHarmonycom isn’t 100% successful.

Most authors, whether they are published or not-yet-published, rarely consider the issue of what publishers are looking for when they sit down to write.

Imagine this…you are asked to give a speech to a student assembly at your local high school. Excited about the opportunity, you set off to craft a speech that you want to deliver.  Teens these days have no respect for authority, drugs and alcohol are bad for them, sex is intended for marriage, work hard so you can get into a good college, stop putting toilet paper on the trees in my neighborhood, etc.  You plan a one-hour speech.

Upon arriving at the school, prepared to set everyone straight once and for all, you discover that the assembly is 25 minutes long and the purpose was to encourage the students following the tragic death of a popular teacher.

If only you had asked on what planet the students were living, you probably would have been more effective.

Knowing your audience is the first rule of effective communication. If you never consider what publishers are looking for, don’t be surprised or offended if you are rejected.

Agents strive to see the world through the eyes of publishers, because we want to match up authors and publishers. When we decline to represent an author, it is because we can’t envision a publisher who is looking for what you wrote.

Authors should pay attention to what readers, agents and publishers want rather than focusing only on what you want to say. All three groups want to publish books and since publishers haven’t mastered space travel yet, it is the responsibility of authors to travel to a planet a little closer to Mercury.

Agents? We live on a starship and travel to every planet on a regular route. Each of us has a phaser (set to stun) and a pet Tribble to keep us company.

 

 

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Category: Book Business, Career, Communication, The Publishing LifeTag: Authors, Book Business, publishers, The Publishing Life

A Matter of Experience

By Tamela Hancock Murrayon June 19, 2014
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Sometimes I’ll have one of those days where I’m minding my own business, when I pick up the phone to discover the author on the other end of the line is irate. (No, this is not a rerun of an article from the 20th century. I do still have a land line for my office). “Ohhh, Tamela! I know that Hell is indeed located on Earth and where is it? It’s at my publisher’s …

Read moreA Matter of Experience
Category: Book Business, Career, Communication, Tamela, The Publishing LifeTag: Book Business, Career, publishing, The Publishing Life

What Language Do You Speak?

By Karen Ballon June 4, 2014
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Are you born again? Have you been slain in the Spirit? Have you walked the aisle to receive the baptism of the Saints? Are you washed in the blood, blessed by grace, favored for your labors? Have you testified, been sanctified, and placed a hedge of protection around yourself? Do you covet prayers? Are you blessed with singleness? Do you know folks who are lost, caught up in the world, …

Read moreWhat Language Do You Speak?
Category: Communication, Craft, Creativity, Karen, Language, TheologyTag: Communication, Faith, Language, Theology

And the Winner is…ME!

By Dan Balowon June 3, 2014
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Once upon a time, a man set out on the ocean in a small boat for a three-hour tour. The weather started getting rough, the tiny ship was tossed, if not for the courage of the fearless crew (of one) the boat would have been lost. The boat landed on an uncharted island and the man was stranded, but alive. Twenty years later, a larger ship happened upon the island and noticed a beautifully built …

Read moreAnd the Winner is…ME!
Category: Career, Communication, Dan, Personal, TheologyTag: Career, Communication

Editing Etiquette

By Karen Ballon May 28, 2014
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Writers and editors have a love-hate relationship. Okay, sometimes it can feel like a hate-hate relationship. Writers all know they need to be edited, but getting the manuscript back with those edits can be more painful than passing a kidney stone. And editors know they need to respect the author’s voice and style, but seriously? They want to use an em dash where? Generally speaking, though, we …

Read moreEditing Etiquette
Category: Book Business, Communication, Craft, Editing, Grammar, Karen, Writing CraftTag: Communication, Editing, Writing Craft

What is the Message in the Books You Read or Write?

By Tamela Hancock Murrayon May 15, 2014
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Christian works are, by their nature, message-oriented. With our novels, we strive to present a great story first and foremost, but we also want to weave in a strong spiritual message. Writers’ varying personalities determine their specific outreach. Some of us want to edify the faithful, offering hope to the Christian swimmer navigating a sea filled with glass shards. Others among us want …

Read moreWhat is the Message in the Books You Read or Write?
Category: Communication, Craft, Creativity, Tamela, Writing CraftTag: Communication, Craft, Message, Writing Craft

Last Words

By Karen Ballon May 14, 2014
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Publishing lost a good man on Sunday. No, more to the point, the world lost a good man. Ron Benrey–author, publisher, one-time agent, master debater, theologian, teacher, and a wonderful husband and father, a man possessed of deep kindness and wisdom–passed from this world to God’s side on Sunday. Just moments before the heart attack that ushered him into eternity, he was doing …

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Category: Communication, Craft, Creativity, Karen, Personal, TheologyTag: Communication, Personal

The Writer’s Pod

By Karen Ballon April 30, 2014
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When I was at the Mount Hermon Writers’ Conference a week or so ago, I went to one of my all-time favorite places: The Santa Cruz Wharf. It’s one of the best places to see the sea lions, which are draped all over the pilings of the wharf, as well as swimming and playing in the water around it. A few years ago, I saw something I’d never seen before. A group of sea lions all floating together. Come …

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Category: Career, Communication, Conferences, Creativity, Karen, Platform, The Writing LifeTag: Community, Conferences, The Writing Life

Generally Speaking, Think of Someone in Particular

By Dan Balowon April 22, 2014
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  Any mode of communication requires an audience to justify itself.  Even someone shouting on a street corner will have someone hear them, if even in passing. An audience of one only goes so far. While everyone talks to themselves, if you do it too much, you will end up talking to a psychiatrist.  However, there are benefits of talking to yourself. Comedian George Carlin once said, “The …

Read moreGenerally Speaking, Think of Someone in Particular
Category: Branding, Communication, Dan, Platform, Writing CraftTag: Audience, Communication

Why an In-the-Know Agent is Your Best Partner

By Tamela Hancock Murrayon April 10, 2014
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Even in the tightest market, new opportunities develop. Not only can authors keep up with these opportunities by being well-connected themselves, but this is just one part of your career where partnering with a great agent is key. Why? Because editors don’t always put out a call to every writers’ loop when they need proposals. Most don’t have time to become inundated with lots of …

Read moreWhy an In-the-Know Agent is Your Best Partner
Category: Agents, Book Business, Book Proposals, Career, Communication, Get Published, TamelaTag: Agents, Career, Get Published
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