Get Published

Say It in a Sentence

Can you present your book idea in one sentence?

Can you present that idea in such a way that the reader is compelled to buy your book?

What motivates someone to spend money on a book? It is the promise that there is something of benefit to me, the reader.

Books are generally purchased for one of three reasons:

  1. Entertainment
  2. Information
  3. Inspiration

If your book idea can make me want to read it, whether it is for entertainment, information, or inspiration, then you are well on your way to making a sale.

This isn’t only about your title (although your title is the quickest way to get someone’s attention); it is about your pitch. That 25-words-or-fewer sound bite that instantly conveys your message.

Create something that makes me, a cynical curmudgeon, say, “Now that is interesting.” (Which by the way will help sway the grumpy, “I’ve seen it all” person in the sales or marketing department at a publishing company.)

Your pitch becomes your editor’s pitch,
which becomes your publisher’s pitch,
which becomes your retailer’s pitch,
And the consumer’s buy-it pitch,
which becomes the word-of-mouth pitch.

Did the picture at the top of the post get your attention? Did it make you smile? Did it make you want a taco? If so, it was the perfect pitch.

 

[An earlier version of this post ran in October 2011.]

 

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Always Be Learning

During the Summer of 1978 the #1 hit on Christian radio was the classic “He’s Alive” by Don Francisco (click here to listen). That same Summer I attended a Christian music festival in Estes Park, Colorado and decided to take a class on songwriting being taught by Jimmy and Carol Owens. I settled into my chair near the back of the room with notepad ready.

Just as the class was about to start a bearded man slide in the chair next to mine….notepad at the ready. To my astonishment it was Don Francisco. (I recognized him from his album cover.)

Here was a singer/songwriter who had the number one hit in the nation…taking a class on songwriting! What did he think he needed to learn?

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What Are Average Book Sales?

by Steve Laube


We recently received the following question:

“What does the average book sell today? An industry veteran at a writers conference recently said 5,000. What??? I know it all depends….but … nowhere near 5K, right?”

My simple answer?

It’s complicated.
It depends.

HAH!

Average is a difficult thing to define. And each house defines success differently. If a novel sells 5,000 copies at one publisher they celebrate and have steak dinners. If a novel sells 5,000 copies at another publisher you find staff members fearing for their jobs and in total despair.

Let me give you some real numbers but not revealing the author name (and there is a wide variety of publishers represented):

Author 1: novelist – 3 books – avg. sale = 8,300

Author 2: novelist – 12 books – avg. sale = 19,756

Author 3: novelist – 3 books – avg. sale = 7,000

Author 4: novelist – 7 books – avg. sale = 5,300 (Two different publishers)

Author 5: non-fiction devotional – 5 books – avg. sale 10,900

Author 6: non-fiction – 2 books – avg. sale = 5,300

Author 7: novelist – 4 books – avg. sale = 29,400

Author 8: non-fiction – 3 books – avg. sale = 18,900

Author 9: fiction – 7 books – avg. sale = 12,900

Author 10: non-fiction – 5 books – avg. sale = 6,800 (three different publishers)

So you can see it DOES depend. Depends on the author and publisher and topic or genre.

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How Long Does It Take to Get Published?

How much time does it take to get published?

I came to the publishing business from the retail side of the equation. The biggest adjustment was understanding how long the process takes. In retail there is instantaneous gratification. But book publishing is a process business.

There is no question the timeline varies from person to person and project to project. In the world of major publishers the diversity can be quite extreme.

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Tips on Writing a Novella

Today’s guest post is written by one of our clients, Lynn A. Coleman (www.lynncoleman.com). She is the founder of ACFW (American Christian Fiction Writers), as well as the author of more than 50 novels and novellas. She lives with her husband of 45 years, who is the lead pastor of a …

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Would You Buy Your Own Book?

When I ask a room of writers if they would buy their own book if they saw it on the shelf at a major bookstore I am met with a variety of reactions. Laughter. Pensiveness. Surprise. And even a few scowls. How would you answer that question?

But the question is meant to ask if your book idea is unique. Whether it will stand out among the noise of the competition.

It is not a question of whether your book is important or valuable or even well written. It is ultimately a question of commercial viability.

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Criticism Is an Unhappy Part of the Business

I would like to tell you about a most enjoyable day. Our agency’s guidelines request that unsolicited manuscripts come via the post (I know it’s old-school but it works for us), but we still receive e-mail submissions. I spent an entire morning going through that particular in-box, having an assistant send standard e-mail rejection letters, since none were anything our agency could/would handle.

Very soon I received three separate responses:

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