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The Steve Laube Agency

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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Marketing » Page 20

Marketing

But I Won a Contest

By Tamela Hancock Murrayon May 8, 2014
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Champion cup
Contests cost both time and money to enter. Not to mention effort. Are they worth it? Yes, they are. Becoming a finalist is one way to get noticed. Sometimes the first prize awarded the winner is publication with a certain publisher.
But will a contest win always lead to publication? No. I have been and continue to be a judge for many different contests, and here are three reasons why I can tell you that a contest final, or even a win, won’t always lead to publication:
1.) You never know what entries the contest will attract. Even the same contest will attract different levels of entries from year to year. One year, all three finalists may find publication. The next year, perhaps none of the finalists will be published — at least with those entries. What happens in the publishing world itself depends on quality, timing, and other factors.
2.) Contest judges consider entries against each other and have no need to consider what’s available on the market.When judges rate and rank entries, they are not comparing those to all other books in the category currently available to readers. But when an editor is judging your manuscript for possible publication, she must consider every other book in the category at her house and published by others, ranging from the unknown but talented author to the perennial bestseller. So while your entry may win against the immediate competition in a contest, the going is tougher at a publishing house.
3.) Contest judges are reading based on merit alone, not what is marketable. A story that is totally out of the box may be amusing, entertaining, well-crafted, and could win a contest. But this type of proposal is more difficult to market in CBA than some of the more popular categories. A contest win may help an unusual book get noticed, but finding an agent to offer enthusiastic representation and then a publisher to take a chance on something way out of the box is a different exercise than winning a contest. For that matter, even a sweet-spot CBA story may be difficult to market for various reasons. See Point 2.
This post is not meant to discourage contest entries, but to bring a semblance of realism to the process. Indeed, I have found wonderful, talented authors through contests. So keep entering. Just be strategic and know that God is in control.
Your turn:
Have you ever placed in or won a contest? What happened?
Did you find an agent or publisher through a contest?
What contest do you think is the best to enter?
Leave a Comment
Category: Awards, Get Published, Marketing, Platform, TamelaTag: contests, Get Published

Generally Speaking, Think of Someone in Particular

By Dan Balowon April 22, 2014
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  Any mode of communication requires an audience to justify itself.  Even someone shouting on a street corner will have someone hear them, if even in passing. An audience of one only goes so far. While everyone talks to themselves, if you do it too much, you will end up talking to a psychiatrist.  However, there are benefits of talking to yourself. Comedian George Carlin once said, “The …

Read moreGenerally Speaking, Think of Someone in Particular
Category: Branding, Communication, Dan, Platform, Writing CraftTag: Audience, Communication

Should I Respond to a One-Star Review?

By Tamela Hancock Murrayon March 27, 2014
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    Have you ever received a one-star review? Or do you dread the day that might happen? Or perhaps you are hoping to be published so you can get a review. Any review. When you start receiving reviews, some of them might not be as stellar as you had hoped. So what, if anything, should you do? Good, Bad, Indifferent? When I look at reviews of sites such as Amazon, I think it’s healthy to …

Read moreShould I Respond to a One-Star Review?
Category: Career, Marketing, TamelaTag: Career, reviews

How to Be A Reader’s Favorite Author

By Dan Balowon March 18, 2014
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Last week in this space, I wrote about how you could become a publisher’s favorite author (other than selling millions of books).  Today, we’ll go a little different direction and talk about what you would need to do to become a favorite author to your readers. A key difference between how you relate to a publisher and how you relate to a reader is that one is business and one is personal.  An …

Read moreHow to Be A Reader’s Favorite Author
Category: Branding, Career, Communication, Craft, Creativity, Dan, Marketing, PlatformTag: Authors, Career, readers

How to Be A Publisher’s Favorite Author

By Dan Balowon March 11, 2014
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Three years ago, Seth Godin published his book Linchpin.  Since I follow Seth’s books and blog as a personal and professional challenge, I read it and was inspired by it’s concepts. In it, Godin speaks about some of the new realities in business relationships.  There used to be management and those who were managed.  But now, he says, there is a third group…linchpins.  These are people who make …

Read moreHow to Be A Publisher’s Favorite Author
Category: Book Business, Branding, Career, Dan, PlatformTag: Authors, Career, publishing

Learning Every Day

By Dan Balowon September 17, 2013
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One of the favorite things I do each month is to get together with three friends to talk about life and work.  We meet for breakfast and share what we are doing.  All of us are Christ followers and have known each other for many years.  We discuss issues related to the changing world of communications as all four are involved in various aspects of the media.

For example, I recall one day that …

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Category: Dan, Marketing

Fearless Writing

By Dan Balowon September 10, 2013
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Last century (sounds more dramatic than “15 years ago”), I made a presentation to a group of authors on book marketing with the intention of helping them understand how best to work with their publishers. I ran across my notes the other day and was not really very surprised to see almost everything I presented that day is no longer entirely valid.  The material was true in a publishing world where …

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Category: Career, Dan, MarketingTag: Marketing

Back to School for You

By Steve Laubeon August 19, 2013
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by Steve Laube

I'm of the generation that remembers the day after Labor Day being the first day of school. But no more. All through August kids of all ages have been headed back to the classroom. When our daughters were in Marching Band they had rehearsals on the field twice a day, starting two weeks before school began...which put their practices into the month of July...in …

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Category: Book Business, Book Review, Career, Craft, Get Published, Marketing, Reading, SteveTag: Book Review, Reading, School

One Day at a Time Technology

By Dan Balowon August 6, 2013
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Computers are the perfect example of something we learn about and then must constantly update that knowledge. It’s like we have all had to become scientists or doctors. Just a few years ago, computer storage was measured in megabytes. Then it reached a thousand megabytes and we moved on to gigabytes. When we reach a thousand gigabytes we need terabytes.

As a public service, here is something to …

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Category: Book Business, Career, Dan, Marketing, TechnologyTag: Book Business, Technology

Blogging Success

By Tamela Hancock Murrayon July 25, 2013
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Last week, I had a lot of fun reading the responses to my post on men versus women getting ready for travel. I appreciate my husband's sense of humor in not minding that I posted it, and in reality, I give him credit for taking care of our little family all the time.

In response to that post, I received a private email asking how we built our successful blog. Obviously, ours is only one of many …

Read moreBlogging Success
Category: Branding, Marketing, TamelaTag: blogging, Platform, Social Media
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