
But I Won a Contest




Any mode of communication requires an audience to justify itself. Even someone shouting on a street corner will have someone hear them, if even in passing. An audience of one only goes so far. While everyone talks to themselves, if you do it too much, you will end up talking to a psychiatrist. However, there are benefits of talking to yourself. Comedian George Carlin once said, “The …

Have you ever received a one-star review? Or do you dread the day that might happen? Or perhaps you are hoping to be published so you can get a review. Any review. When you start receiving reviews, some of them might not be as stellar as you had hoped. So what, if anything, should you do? Good, Bad, Indifferent? When I look at reviews of sites such as Amazon, I think it’s healthy to …

Last week in this space, I wrote about how you could become a publisher’s favorite author (other than selling millions of books). Today, we’ll go a little different direction and talk about what you would need to do to become a favorite author to your readers. A key difference between how you relate to a publisher and how you relate to a reader is that one is business and one is personal. An …

Three years ago, Seth Godin published his book Linchpin. Since I follow Seth’s books and blog as a personal and professional challenge, I read it and was inspired by it’s concepts. In it, Godin speaks about some of the new realities in business relationships. There used to be management and those who were managed. But now, he says, there is a third group…linchpins. These are people who make …

One of the favorite things I do each month is to get together with three friends to talk about life and work. We meet for breakfast and share what we are doing. All of us are Christ followers and have known each other for many years. We discuss issues related to the changing world of communications as all four are involved in various aspects of the media.
For example, I recall one day that …

Last century (sounds more dramatic than “15 years ago”), I made a presentation to a group of authors on book marketing with the intention of helping them understand how best to work with their publishers. I ran across my notes the other day and was not really very surprised to see almost everything I presented that day is no longer entirely valid. The material was true in a publishing world where …

by Steve Laube
I'm of the generation that remembers the day after Labor Day being the first day of school. But no more. All through August kids of all ages have been headed back to the classroom. When our daughters were in Marching Band they had rehearsals on the field twice a day, starting two weeks before school began...which put their practices into the month of July...in …

Computers are the perfect example of something we learn about and then must constantly update that knowledge. It’s like we have all had to become scientists or doctors. Just a few years ago, computer storage was measured in megabytes. Then it reached a thousand megabytes and we moved on to gigabytes. When we reach a thousand gigabytes we need terabytes.
As a public service, here is something to …

Last week, I had a lot of fun reading the responses to my post on men versus women getting ready for travel. I appreciate my husband's sense of humor in not minding that I posted it, and in reality, I give him credit for taking care of our little family all the time.
In response to that post, I received a private email asking how we built our successful blog. Obviously, ours is only one of many …

