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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Publishing History » Page 4

Publishing History

The Challenge for American Christian Authors

By Dan Balowon September 26, 2017
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The majority of Christian books published every year are written in English by authors in the United States. U.S. Christian publishers in a billion dollar industry publish many thousands of new titles every year.

Still, I am not sure all American authors who desire to have their books spread across the globe and translated into various languages have the credentials nor the global insight to be telling the rest of the world how to live and grow in their faith.

How’s that for a cheery perspective?

An American perspective on the Bible is not always a universal one, applicable to every people group, language and country. This is why relatively few Christian books published in the United States find their way into translated editions or exported around the world.

Even the Bible has portions, which need to be seen through the eyes of a Middle Eastern, Mediterranean culture before it can be truly understood.

Here are a variety of anecdotal pieces of information, which I believe create barriers to American Christian authors when they attempt to speak to the world:

During World War II, from 1939-1945, over 3% of the population of the world died either directly or indirectly as a result of the war. The United States lost 1/10th of this percentage or around one third of one percent. If the US followed the average of the rest of the world, we would have had over four million people killed. Certainly the 400,000 who died were far too many, but maybe we should have a little more understanding for the permanent damage to culture for countries like Russia who lost between 10-15% of their entire population, or the Philippines, who lost over 500,000 of their 16 million citizens and Ukraine who lost close to seven million people, a sixth of their population at the time.

Life has been difficult everywhere. Comparatively speaking it has been far less difficult in the United States. Treat other peoples with respect and understanding.

Middle class America is not something experienced by the vast majority of the world’s Christians. Since most Christian authors in the US come from this group, this fact alone should build in a great deal of humility and caution for Christian writers.

When you write globally, consider yourself less important and entitled than you might be accustomed. More Scripture, less you.

American Christians experience a level and variety of religious freedom largely unknown in the rest of the world. We have more Christian books, Bibles and Christian media than the rest of the world combined. The total number of Christian books published in a month in America outnumbers the total number of Christian books ever published in some languages and countries. American access to the Bible and places of worship is unparalleled.

American Christians have comparatively little to complain about. Be careful when addressing issues of Christian persecution and difficulties.

So, what is the point of this counter-perspective today?

When writing from their experience alone, American Christian authors have very little to say to the rest of the world’s Christians. If an American Christian author desires to write for believers in other languages and countries, they need to see their faith on a deeper level, writing from great humility and a Scripture-focused perspective.

Still, the American Christian perspective is not always a universal one.

Authors can write about anything they want in this country. You don’t need to apologize for your life or experience. But if your desire is to write to help believers in other languages or countries, you need to see your work and message from their perspective.

If you use examples to illustrate your points about the stress of driving your SUV five miles to the Home Depot to pick up building materials for the pergola over your backyard patio, your spiritual point and credibility will be lost among the shaking heads.

The writing of Christian books to people culturally similar to you is a great privilege and responsibility. Writing to encourage people not like you is an even more daunting task.  Walk carefully and with great spiritual humility.

 

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Category: Communication, Publishing History, The Publishing Life, The Writing LifeTag: Christian, Communication, Culture, Faith, The Writing Life

Revolutionary Books

By Dan Balowon July 4, 2017
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Today is Independence Day in the United States. Much of the inspiration for the American Revolution and eventual structure for the new country came from a book, Common Sense by Thomas Paine, first published January 10, 1776. It is the best selling book in the history of the United States, other than the Bible. Certainly there were rumblings of rebellion before the book was published, but as is …

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Category: Historical, Publishing HistoryTag: Publishing History, Revolutionary Books

Bestsellers in 1982

By Dan Balowon June 27, 2017
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Continuing my twice-yearly focus on bestsellers from years gone by, today we stop the “way-back” machine thirty-five years ago. The New York Times Bestseller lists from June 27, 1982: Fiction The Parsifal Mosaic, by Robert Ludlum. (Spy novel with possible film being recently discussed, thirty-five years later!) The Man From St. Petersburg, by Ken Follett. (A pre-WWI thriller.) The Prodigal …

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Category: Book Business, Book Review, Publishing HistoryTag: Bestsellers, Book Business, Publishing History

Family Christian Stores Closes All Locations

By Steve Laubeon February 27, 2017
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Last Thursday Family Christian Stores (FCS) announced they will be closing all 240 locations in 36 states, liquidating their inventory, and laying off over 3,000 employees. It is a sad day for Christian retail. In this case, the only surprise is that it came so soon after their previous bankruptcy reorganization. In February 2015 FCS suddenly declared bankruptcy and it was not until June of that …

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Category: Book Business, Economics, Legal Issues, Publishing History, Publishing NewsTag: Book Business, Economics, Family Christian, Publishing News

Who are the Major Retail Outlets for CBA Books?

By Steve Laubeon November 28, 2016
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[This post had to be updated and revised in March 2017 and again in August 2019 due to numerous changes in the industry.] The question came up recently asking which retail store is the most important to a CBA publisher for selling print editions of their books? And to which store are the most books sold? CBA is a label to describe the Christian book market. It used to be an acronym for Christian …

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Category: Book Business, Book Business, Book Sales, Economics, Marketing, Publishing History, The Publishing Life, The Writing Life

The Year 1908 and Being a Cubs Fan

By Steve Laubeon November 7, 2016
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As you may know, last Wednesday saw the Chicago Cubs baseball team win the World Series, their first time since 1908. To put it in historical perspective, in 1908 Teddy Roosevelt was president of the U.S. (Taft was elected in November of that year). The Summer Olympics were moved to London because Rome was financially ruined by the eruption of Mt. Vesuius a couple years earlier. The first Model-T …

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Category: Personal, Publishing HistoryTag: Cubs, Publishing History, Steve Laube

Book Publishing Before the Internet

By Dan Balowon October 11, 2016
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When I first started working in book publishing, Amazon was a river in Brazil and social media was a radio DJ holding a dance party at the local mall. The word “internet” either didn’t exist or was possibly some sort of technical term known only to commercial fishermen. Did the publishing industry actually exist in any meaningful form before 1995? Cringe. Certainly, the publishing landscape has …

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Category: Book Business, Platform, Publishing History, Technology, The Publishing LifeTag: Platform, Technology, The Publishing Life

The Best Selling Christian Books of all Time

By Dan Balowon June 28, 2016
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I realize attempting to compile a list like this could ruffle some feathers from both publishing and literature purists, not to mention the theological issues raised in the process of determining a “Christian” book. But I thought I would take a stab at it anyway. The list of the best-selling Christian books of all time almost demands every single title carry some sort of disclaimer, but that …

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Category: Book Business, Publishing History, TrendsTag: Bestsellers, Book Business, Trends

Days The Writing Stopped

By Dan Balowon April 19, 2016
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Four hundred years ago this week, it was a sad time in the history of literature. April 22-23, 1616 the two most important writers in Spanish and English history died. First, Miguel de Cervantes, best known for Don Quixote passed away. He had a substantial and lasting imprint on the Spanish language. He wrote novels, plays and poetry, making Spanish one of the “romance” languages of the world. The …

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Category: Book Business, Publishing HistoryTag: Publishing History

Best Selling Books Sixty Years Ago

By Dan Balowon January 12, 2016
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Continuing my early 2016 focus on sixty years ago, today we will look back at the New York Times bestseller list for January 15, 1956. Fiction ANDERSONVILLE, by MacKinlay Kantor (Won the Pulitzer Prize for 1956) MARJORIE MORNINGSTAR, by Herman Wouk (Made into a 1958 film with Gene Kelly and Natalie Wood) AUNTIE MAME, by Patrick Dennis (Made into a 1958 film with Rosalind Russell playing the lead. …

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Category: Book Business, Publishing History, TrendsTag: Bestsellers, Book Business, Trends
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