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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Trends » Page 5

Trends

A Year in Review – A Look at 2017

By Steve Laubeon January 8, 2018
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I find it a healthy exercise to review the past as it can be encouraging to note progress and look at the foundation for the future.

The Industry

Our industry continues to create tremendous books but few new ones “break out.” It is hard to gain the attention of readers and buyers in our media-saturated society. And yet books continue to sell!

It was almost a foregone conclusion, so in February when Family Christian Stores announced the closing and liquidation of their 240 stores, no one was caught by surprise. I stand by what I said back then in an interview, “[The closing] will have a deleterious effect on many communities which have relied on their local store for their Christian products, whether it be a greeting card, book, or Bible. While hard news for the publishing industry to absorb, I suspect most companies have limited their financial exposure. Any loss is regrettable.”

Nearly a year later the industry seems to have weathered the changes quite admirably. Some of the FCS locations were reopened under new management. This included some becoming Lifeway stores, some becoming part of a new regional chain, and others taken over by former employees.

Retail is a constantly shifting landscape. Publishers work very hard and hire a lot of smart people to find new places to sell their books. (Re-read “Retail is Dead! or is it?” posted in November.) Even Hobby Lobby has begun carrying a larger selection of Christian books in their stores.

It was encouraging to see Gilead Publishing find new funding and a new distribution partner (Kregel) to relaunch a robust fiction publishing program. They released the 50th anniversary edition of Christy by Catherine Marshall and have 40 titles in the queue for 2018 (including 12 science fiction and fantasy titles from Enclave Publishing for which I still acquire.)

There were a handful of shifts among our publishing partners. Howard Books closed their Nashville office. Harlequin Love Inspired ended acquisitions of new historical novels. Plus there was the various assortment of editorial and executive staff changes. Including the retirement of long time colleagues Philis Boultinghouse (Howard Books) and LaRae Weikert (Harvest House). It can be hard to keep up, but fortunately we keep a finger on the pulse (so to speak).

Our Agency

We had an eventful year, to say the least. I spoke at six events during the year and was a guest on three TeleSeminars/Podcasts. As an agency the four of us covered the country from Florida to California attending nearly 20 different writers conferences.

In July, Karen Ball decided to shift her focus to freelance editing and writing and stepped away from the agent role. I was quickly able to rope Bob Hostetler into joining our team. He has done a great job!

It was fun to be at the ACFW awards gala when Tamela Hancock Murray was named Agent-of-the-Year! Congratulations again Tamela.

It was also a fun year for author recognition. During the year we had four finalists for the Christy Award (Susan May Warren, Connilyn Cossette, Mesu Andrews, and Elizabeth Camden). Lynnette Eason won a Carol Award. Bob Hostetler won the Selah Book-of-the-Year award. Stephen M. Miller’s The Complete Guide to the Bible received the Gold Book Award from ECPA for more than 500,000 copies sold. Patrick Carr won an ISPY award. Ronie Kendig won the Romantic Times Reader’s Choice Award. Both Rod Gragg and Ken Samples were shortlist finalists in the World magazine book-of-the-year in their categories. Both Nadine Brandes (Alliance award) and Morgan L. Busse (Parable award) were honored by Realm Makers.

In December we announced that we had bought The Leslie H. Stobbe Literary Agency. It has been a busy time integrating those writers into our agency. We look forward to great things in the coming years.

Meanwhile, in 2017, our agency was able to secure contracts for 145 forthcoming books titles. That is very exciting. Seven of those contracts were for first-time authors (five non-fiction and two fiction). We are glad to be able to help find and develop those new voices.

It is awesome for our agency to serve over 300 authors!

The Christian Writers Institute and The Christian Writers Market Guide

It has been fun to watch The Christian Writers Institute grow. The ability for writers to further their education via the convenience of their own devices is great to see. We recently created three multi-course “Tracks” to help guide the user through the basics.

The new 2018 edition of The Christian Writers Market Guide is available now in paperback and ebook. Or you can subscribe to the information online and have access to up-to-date content all the time, on any device. We will continue to release the new paper/ebook edition each December and keep the online version constantly updated.

In addition, we released two books on writing for writers. Ghostwriting: The Murphey Method by Cec Murphey and Writing Deep Viewpoint: Invite Your Readers Into the Story by Kathy Tyers. Both are truly incredible books that should be read by everyone.

Personal

At the end of August our third and youngest daughter was married. It was a joyful and God-honoring ceremony. Then, at Christmas, it was a delight to literally have a full house.

The Future

2018 promises to be another great year in the world of publishing. While keeping our feet firmly grounded in reality we like to remain positive and upbeat. The writing and publishing life isn’t easy. If it was, everyone would do it. The key is doing it well. We are called to excellence in all things. My hope is that our puny efforts guided by the sovereignty of God will further His kingdom.

 

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Category: Agency, News You Can Use, Personal, The Publishing Life, The Writing Life, TrendsTag: Agency, News, Trends

Our Rapidly Changing Culture

By Steve Laubeon November 13, 2017
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Every year Beloit College creates a "Mindset List" which reflects the culture that the incoming Freshman class have grown up experiencing. It helps their faculty know how to relate to these incoming students. Click here for this year's Mindset List.

I download this list every year and read it with increasing wonder at the speed of our cultural changes.

The college graduating class of 2014 …

Read moreOur Rapidly Changing Culture
Category: Publishing A-Z, The Publishing Life, Trends, Writing CraftTag: Book Business, The Publishing Life, Trends, Writing Craft

Retail is Dead! Or is it?

By Steve Laubeon November 6, 2017
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You’ve read the news. This calendar year bankruptcies or total closures were announced by Toys R Us, Gymboree, Bebe, American Apparel, Guess, Rue 21, The Limited, Gander Mountain, Vitamin World, and Family Christian Stores. Sears and Kmart announced last Friday that they were closing another 63 stores in January, on top of the 358 they closed already this year. And the watchful vultures are …

Read moreRetail is Dead! Or is it?
Category: Book Business, Book Sales, Economics, Publishing History, Publishing News, TrendsTag: Book Business, Book Sales, Publishing News

“Response” Books

By Dan Balowon April 11, 2017
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When considering a topic for your next book, I suggest you avoid a response to another message in the media, especially in another book. Publishers and readers love books which are fresh, containing original thinking, and are well written, creative, with an identifiable purpose, a strong message and usually not springing from what someone else wrote. I am not talking about “connection” books, such …

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Category: Genre, TrendsTag: Trends

Media Changes and The Writer

By Dan Balowon January 17, 2017
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The other day, a copy of the new Yellow Pages and phone directory was delivered to our house.  As I picked it up off the front step, I was reminded it has been years since I even looked at one. The recycling container has it now. I suppose I will regret tossing it if I lose internet access for a long time, or if I need to level a wobbly table, but the fact a Yellow Pages edition is still produced …

Read moreMedia Changes and The Writer
Category: Book Business, Marketing, Social Media, Technology, The Publishing Life, The Writing Life, TrendsTag: Book Business, Technology, The Publishing Life

The Best Selling Christian Books of all Time

By Dan Balowon June 28, 2016
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I realize attempting to compile a list like this could ruffle some feathers from both publishing and literature purists, not to mention the theological issues raised in the process of determining a “Christian” book. But I thought I would take a stab at it anyway. The list of the best-selling Christian books of all time almost demands every single title carry some sort of disclaimer, but that …

Read moreThe Best Selling Christian Books of all Time
Category: Book Business, Publishing History, TrendsTag: Bestsellers, Book Business, Trends

Confusing Industry News in Bookselling

By Steve Laubeon June 20, 2016
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Last week the Hastings, a chain of 126 retail stores, declared bankruptcy. Approximately half of their sales are from books (the other half are movies, music, games, etc). They claim “a decline in the market for physical media properties like music, movies, books, games and media rentals.” They had losses of $16 million on sales of $400 million. Among their largest unsecured creditors …

Read moreConfusing Industry News in Bookselling
Category: Book Business, Economics, TrendsTag: Book Business, Book Sales, Trends

Dear World, We Have What You Want

By Dan Balowon June 14, 2016
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Dear World, Those of us involved in Christian publishing can’t help but notice you are hurting. While our work is to write and publish books, one or more times each week we gather to worship and pray to the Creator God, considering ways we can ease your pain. I hope you know we care. There are dozens of new books with Christian themes coming out every week. They contain information and inspiration …

Read moreDear World, We Have What You Want
Category: Art, Book Business, Career, Christian, Theology, TrendsTag: Christian, readers, Theology

Reaching a New Generation of Readers

By Steve Laubeon June 6, 2016
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Last Friday I posted a fun song about Millennials. Earlier this year a number of articles told of a Pew Research report that declared there are more Millennials in America than Baby Boomers. There are now over 75 million people ages 18-34. Boomers (ages 51-69) are no longer the largest demographic. (And there are more 22-years-olds today than any other age group.) This was inevitable, of course, …

Read moreReaching a New Generation of Readers
Category: Book Business, Career, Creativity, TrendsTag: Book Business, Career, readers, Trends

Writing to Men

By Dan Balowon May 24, 2016
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In Christian publishing, since most readers are women, Christian books for men are treated as a niche market. Women are the primary market worthy of the most focus, and men are an afterthought if they are thought of at all. Publishing is a business and it doesn’t make sense to publish foolishly. Some publishers don’t publish books where the only market is a man. As a result, many authors write for …

Read moreWriting to Men
Category: Book Business, Branding, Craft, Creativity, The Publishing Life, Trends, Writing CraftTag: Book Business, Men, The Publishing Life
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