• Skip to main content
  • Skip to after header navigation
  • Skip to site footer

The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

  • Home
  • About
    • Who We Are
    • Frequently Asked Questions
    • Interview with Steve Laube
    • Statement of Faith
    • Terms and Conditions
    • Privacy Policy
  • Guidelines
  • Authors
    • Who We Represent
    • Awards and Recognition
  • Resources
    • Recommended Reading
    • Christian Writers Market Guide Online
    • Christian Writers Institute
    • Writers Conferences
    • Freelance Editorial Services
    • Copyright Resources
    • Research Tools
    • Selling What You Write
  • Blog
  • Contact
  • Twitter
  • FaceBook
  • RSS Feed
  • Get Published
  • Book Proposals
  • Book Business
  • Writing Craft
    • Conferences
    • Copyright
    • Craft
    • Creativity
    • Grammar
  • Fun Fridays
Home » Writing Craft » Page 35

Writing Craft

Rumbles in CBA

By Steve Laubeon September 10, 2018
Share
Tweet
59

News broke late last week that key staff people in CBA (aka Christian Booksellers Association) are no longer working for the association. In what appears to be a purge, Curtis Riskey, president for 11 years, is no longer working there. Other key people are either no longer with the organization or are on their way out. In addition the chairman of the CBA board resigned last month.

According to an article posted Friday (click here for the entire thing) there has been no press release or news of succession. There are also reports of bills left unpaid.

Without more information, we can only speculate what this means. The only conclusion is there are rumblings of change afoot.  Hopefully, there will be an update shortly.

What Does This Mean for Authors?

The Christian retail market has had a difficult decade. Beginning with the economic downturn and recession in 2008 and following, plus the meteoric growth of online purchasing, the brick-and-mortar stores have suffered.

Within the bookselling industry, we’ve seen the recent bankruptcy (twice) of Family Christian stores, the demise of the Berean chain (with whom I worked for 11 years), and more. Earlier this year the Lifeway Christian Stores dismissed their chain’s buying team and have made moves to reduce their overall inventory.

This is nothing new. The entire retail industry is in turmoil, not only Christian bookstores. Despite this, publishers have learned, and are learning, to pivot and find new places to sell their books. Thus, trouble in the management of the association does not affect the day-to-day efforts of publishing. The stores are still out there and open for business.

It does cause me to reflect on the industry as a whole. For example, one major problem for the Christian industry is there have been relatively few breakout books for nearly a decade. (I define “breakout” as a title that rises to the top of the bestseller’s list and stays there for a long time, selling millions of copies.) A look at the recent bestseller’s list (click to view the September list) bears this out. Still in the top 10 are Jesus Calling, a devotional, published in 2004 and The Shack, a novel, published in 2007.

The list  includes other long-time bestsellers like The Five Love Languages, Boundaries, The Total Money Makeover, Love and Respect, The Purpose Driven Life, The Love Dare, The Case for Christ. In addition, the list is replete with authors who regularly appear: Max Lucado, John Maxwell, Karen Kingsbury, Wanda Brunstetter, Beth Moore, and Joyce Meyer.

This could suggest opportunity for authors. Finding the next big book is the constant work of editors and publishers. Could there be a gem waiting in the to-be-read pile on my desk or the desk of an editor? We can hope.

Meanwhile, a lot of books continue to be published and continue to affect people’s lives. It would be easy to frown and focus on the negative. Unfortunately, that leads to despair. Rather, believe in God’s sovereignty over all things. That tends to put it all in perspective.

 

Leave a Comment
Category: Book Business, Book Business, Publishing News, The Publishing Life

Embedded Writing

By Dan Balowon August 28, 2018
Share
Tweet
25

During World War II, one of the highest profile journalists who wrote about the war for Americans back at the home front was Ernie Pyle. Ernie was one of the first “embedded” journalists in wartime and he lived and wrote while among the soldiers. He focused his stories on individual soldiers and their daily struggles. The troops loved him because he “got it.” The generals and politicians weren’t …

Read moreEmbedded Writing
Category: The Writing Life, Writing CraftTag: The Writing Life, Writing Craft

New Author Acronyms for The Oxford English Dictionary

By Steve Laubeon August 20, 2018
Share
Tweet
41

Last week the Oxford English Dictionary (OED) added a bunch of new words to their august tome. What made news is that four of the words aren’t words at all but acronyms that have crept into our everyday communication via the Internet. “Words” like LOL, OMG, BFF, and IMHO.
In honor of this auspicious occasion I thought it would be fun to see if we can find other acronyms that should become part of …

Read moreNew Author Acronyms for The Oxford English Dictionary
Category: Book Business, Humor, Writing CraftTag: Humor

Brainstorming: How and With Whom?

By Steve Laubeon August 13, 2018
Share
Tweet
19

Brainstorming is one of the fun parts in the development of a book. The key for the author is a willingness to hear other ideas. The second, and most critical key, is discovering those with whom you should brainstorm. Those people need to be willing to have their ideas rejected in the discussions and be willing to let an idea they created to be used by someone else. It takes a special …

Read moreBrainstorming: How and With Whom?
Category: Book Proposals, Writing CraftTag: brainstorming, Creativity, Editors, Ideas, Pitching, Writing Craft

Same Message, Different Reader

By Dan Balowon August 7, 2018
Share
Tweet
14

When a published book is successful (sells well), the publisher and author begin pondering how to be successful again with the next book. Often times, the solution to the repeat-success puzzle in non-fiction is having a similar message but aimed at a different audience. You’ve seen it happen many times, whether you realized it was intentional or not. Examples of branded book lines which have been …

Read moreSame Message, Different Reader
Category: Book Business, Creativity, The Writing LifeTag: Book Business, Book Sales, Career, Creativity, Nonfiction, The Writing Life

The Slush Pile: Enter at Your Own Risk

By Steve Laubeon August 6, 2018
Share
Tweet
26

The publishing world is divided between those who have read the slush pile and those who have not. If you have, then you can understand some of the cynicism and jaded eyes you see behind the glasses of an editor or an agent.

If you have not, then it is difficult to comprehend the unbelievable variety of ideas that can cross our desks.

Read moreThe Slush Pile: Enter at Your Own Risk
Category: Book Business, Book Proposals, Get Published, Writing CraftTag: Agents, Book Business, Editors, Get Published, Pitching, Rejection, Writing Craft

Amazon Rank Obsession

By Steve Laubeon July 30, 2018
Share
Tweet
13

Admit it. You've checked your Amazon.com sales ranking at least once since your book was published. You feel the need to have some outside confirmation of the sales of your book. And Amazon's ranking are free to look at.

I've even seen book  proposals where the author has gone to great lengths to include the Amazon ranking for each title that is competitive with the one the author is proposing. …

Read moreAmazon Rank Obsession
Category: Book Business, Marketing, Publishing A-ZTag: Amazon, Bookselling, Get Published, Marketing

How to Annoy Your (Fiction) Readers

By Bob Hostetleron July 25, 2018
Share
Tweet
60

Some people are more annoying than others—and you know who you are. And some writers are more annoying than others—and you may not know who you are. So I’m here to help. Here are six ways writers of fiction can annoy the heck out of the readers: Give your characters similar or hard-to-pronounce names Fantasy writers, I’m talking to you. How in the world am I supposed to pronounce Fleurxgh? Sure, I …

Read moreHow to Annoy Your (Fiction) Readers
Category: Craft, Writing CraftTag: fiction, Writing Craft

A Writer’s Beatitudes

By Bob Hostetleron July 18, 2018
Share
Tweet
50

In the famous “Sermon on the Mount” passage in the Bible’s Gospel of Matthew, Jesus presented a series of eight “beatitudes.” Each was a saying that turned conventional wisdom on its head, showing how in God’s eyes the oppressed are blessed and the despised are prized. No one can improve on those inspired beatitudes, of course. But what if we tried to capture their perspective and redirected them …

Read moreA Writer’s Beatitudes
Category: Creativity, Inspiration, The Writing Life, TheologyTag: Creativity, Inspiration, The Writing Life

The Ultimate Sound Bite

By Steve Laubeon July 16, 2018
Share
Tweet
81

Can you boil the essence of your novel or non-fiction book idea into twenty-five words or less?

This is one of the keys to creating a marketing hook that makes your idea sellable in today's crowded market.

You have less than a minute to make that hook work.

It is also called creating the "elevator pitch" or the "Hollywood pitch." The goal is get the marketing department to exclaim, "We …

Read moreThe Ultimate Sound Bite
Category: Book Proposals, Marketing, Pitch, Platform, Writing CraftTag: book proposal, Marketing, pitch, Pitching, Proposals, Rejection
  • Previous
  • Page 1
  • Interim pages omitted …
  • Page 33
  • Page 34
  • Page 35
  • Page 36
  • Page 37
  • Interim pages omitted …
  • Page 88
  • Next
  • Home
  • About
    • Who We Are
    • Frequently Asked Questions
    • Interview with Steve Laube
    • Statement of Faith
    • Terms and Conditions
    • Privacy Policy
  • Guidelines
  • Authors
    • Who We Represent
    • Awards and Recognition
  • Resources
    • Recommended Reading
    • Christian Writers Market Guide Online
    • Christian Writers Institute
    • Writers Conferences
    • Freelance Editorial Services
    • Copyright Resources
    • Research Tools
    • Selling What You Write
  • Blog
  • Contact

Copyright © 2026 · The Steve Laube Agency · All Rights Reserved · Website by Stormhill Media