• Skip to main content
  • Skip to after header navigation
  • Skip to site footer

The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

  • Home
  • About
    • Who We Are
    • Frequently Asked Questions
    • Interview with Steve Laube
    • Statement of Faith
    • Terms and Conditions
    • Privacy Policy
  • Guidelines
  • Authors
    • Who We Represent
    • Awards and Recognition
  • Resources
    • Recommended Reading
    • Christian Writers Market Guide Online
    • Christian Writers Institute
    • Writers Conferences
    • Freelance Editorial Services
    • Copyright Resources
    • Research Tools
    • Selling What You Write
  • Blog
  • Contact
  • Twitter
  • FaceBook
  • RSS Feed
  • Get Published
  • Book Proposals
  • Book Business
  • Writing Craft
    • Conferences
    • Copyright
    • Craft
    • Creativity
    • Grammar
  • Fun Fridays
Home » Archives for Bob Hostetler » Page 27

Bob Hostetler

Be Published? or Be Read?

By Bob Hostetleron October 18, 2017
Share
Tweet
17

Is your goal “being published” or “being read?”

What pieces of writing and publishing advice do professional agents and editors wish would go away…forever? I asked that question of some of my friends in the industry (yes, I have friends, and most are much smarter than me). The last two weeks I have posted (here and here) some of their responses. But I’ve saved one more for last.

One savvy, experienced publishing professional replied to my query by saying one piece of “conventional” publishing advice that needs to go away is, “You can launch your traditional publishing career by self-publishing or publishing with a micro-publisher first.”

[A micro-publisher can be defined as a small press. Of course then you have to define “small” too. We choose to define it as a small traditional publisher that pays royalties but rarely pays an advance. They usually have limited marketing budgets and rely on direct-to-reader/consumer ebook sales online with little or no presence in the traditional physical bookstore. They do not require the author to provide any money to publish the book. That is what makes them a “traditional” publisher.]

There are numerous good reasons to self-publish or to publish with a micro-publisher. I have publishing friends with great vision who are doing marvelous things to give new writers a voice and a helping hand. Some are changing the Christian publishing industry—slowly, but for the better, I believe. I have writer friends whose work has found an audience through non-traditional publishing—work that otherwise would never have gained a hearing from an agent or editor. And some have built a career and an income by e-publishing or working with a small publisher or non-traditional publisher.

But my industry peer is right. Too often an aspiring (and perhaps impatient) writer thinks, “If I can just get my first book published, then people will take me seriously. My next book will be easier to sell.”

Not so much. Having published a book is not the sole consideration. Sales history is part of an author’s permanent record. And if your first book sold only, say, nine hundred copies, that history is likely to come up in your next pitch to a publisher. And it is likely to hurt. It may even be fatal. It is a form of Test Marketing. In this particular case, the book has been tested and found wanting. (Dan wrote further on this topic in the post “Test Marketing Books.”)

That doesn’t mean you should never self-publish or sign a contract with a small publisher. It does mean, you should do so for other reasons, not “to get my first book out there.” It does mean, if you have more than one book in you and you plan to work with a large publisher in the future, you need to make sure that your commitment to any book you publish includes well-planned, strong marketing efforts of your own, because sales numbers will either help or hinder you in the future.

Sure, you may be the one-in-a-million author who sells twenty thousand copies of your non-traditionally-published book. It has happened. But more often, writers who poured themselves into a good book only to sell a few hundred copies end up shooting themselves in the foot by focusing on “being published” instead of “being read.”

 

Leave a Comment
Category: Book Business, Book Sales, Career, Marketing, Platform, The Writing LifeTag: Book Business, Book Sales, Get Published, Marketing

Writing Advice We Wish Would Go Away

By Bob Hostetleron October 11, 2017
Share
Tweet
28

I mentioned in last week’s blog that I asked some of my writing and publishing friends to tell me what one “writing rule” they’d like to see go away…forever. Many cited the timeworn, “Write what you know” (see here). Others, however, gave different but similarly helpful answers. Author, speaker, and writers conference director Lin Johnson said, “I heard this often in my early freelance days and …

Read moreWriting Advice We Wish Would Go Away
Category: The Publishing Life, The Writing LifeTag: The Writing Life, Writing rules

Don’t Write What You Know

By Bob Hostetleron October 4, 2017
Share
Tweet1
44

I asked some of my writing and publishing friends to tell me what one “writing rule” they’d like to see go away…forever. Many of them gave the same answer. Emphatically. Author, blogger, and writers’ conference director Edie Melson said, “We need to quit killing creativity with the time-worn advice, ‘Write what you know.’ Instead, go write what you’re passionate about.” New York Times and …

Read moreDon’t Write What You Know
Category: The Writing Life, Writing CraftTag: The Writing Life, Writing Craft

You Gotta Know the Territory

By Bob Hostetleron September 27, 2017
Share
Tweet
35

So you’re writing a book. In what genre? Don’t know? You must. My colleague, Dan Balow, recently wrote a valuable blog post (here) that touched on the many genre categories and sub-categories in today’s publishing world. You should read it—when you finish reading this, of course. “I don’t care about genre,” you may say. “I’m a writer, not an editor or publisher.” To which I say, “Tough.” If you’re …

Read moreYou Gotta Know the Territory
Category: Book Business, Book Proposals, Career, Genre

Fail Better

By Bob Hostetleron September 20, 2017
Share
Tweet
32

Writing is hard. Writing for publication is even harder. And writing to be read and re-read is a Sisyphean task (go ahead, look it up; I’ll wait). So it is no wonder that Samuel Beckett’s line from his novel, Worstward Ho, has been adopted not only by athletes (they are tattooed on Stanislas Wawrinka’s arm) and billionaires (Richard Branson cited the quote in an article about his airline’s future) …

Read moreFail Better
Category: Inspiration, The Writing LifeTag: Failure, Inspiration, The Writing Life

Dress for the Job You Want, Not the Job You Have

By Bob Hostetleron September 13, 2017
Share
Tweet
48

You’ve heard the standard career advice, “Dress for the job you want, not the job you have,” right? It’s not just about workplace wardrobe. It means, basically, don’t wait until you’re hired to start acting the part—because you may have to act the part in order to get the job in the first place. It means, if you work in the mail room, instead of pouting and grumbling, stand up straight when you’re …

Read moreDress for the Job You Want, Not the Job You Have
Category: Branding, Get Published, MarketingTag: Branding, Get Published, Professionalism

Why I Use That Dirty Word … PLATFORM

By Bob Hostetleron September 6, 2017
Share
Tweet
110

It’s a dirty word to aspiring writers. It is even unpopular among many agents and editors. It elicits snarls and sneers from people who just want to write great stuff and get their writing published. I’m talking, of course, about the word “Platform.” It refers to the extent of a writer’s influence. It answers the questions, “How big is your audience? How many people are already reading what you …

Read moreWhy I Use That Dirty Word … PLATFORM
Category: Marketing, PlatformTag: Marketing, Platform

A Writer’s Top 6 Productivity Practices

By Bob Hostetleron August 30, 2017
Share
Tweet
33

I’ve met fifty book deadlines, never missing one (though I have renegotiated a few), and many more article deadlines. These days, as a writer, editor, and agent, I have even more tasks, schedules, and details to juggle than ever before. Happily, I’ve installed a handful of productivity practices that aid my feeble mind and fragile memory. Here are six that I find the most helpful: Working ahead …

Read moreA Writer’s Top 6 Productivity Practices
Category: Technology, The Writing LifeTag: Productivity, Technology, The Writing Life

Every Book is a How-To

By Bob Hostetleron August 23, 2017
Share
Tweet
27

C.S. Lewis famously said, “We read to know we’re not alone.” I think that is true. But I have long subscribed to a similar statement that I see as sort of a corollary to “Lewis’s Law.” It is this: No one reads about other people. We read only about ourselves. Feel free to quote me. And send me royalties. But you might say, “How can that be, Bob? I read a lot of romance novels. They’re fiction. …

Read moreEvery Book is a How-To
Category: Craft, The Writing LifeTag: readers, The Writing Life, Writing Craft

Six Books I’ve Already Recommended

By Bob Hostetleron August 16, 2017
Share
Tweet1
37

I have been a literary agent for a whole month now. I’m still waiting for my anniversary letter and gift from the Steve Laube Agency. I’m sure it’s on the way. I would say it has been a whirlwind so far, but that would be a cliché. And clichés are old hat. But I already feel blessed by the interactions I’ve had with clients, potential clients, editors, fellow agents, and others. And what is more …

Read moreSix Books I’ve Already Recommended
Category: Book Review, Craft, Writing CraftTag: Book Review, Craft, Writing Craft
  • Previous
  • Page 1
  • Interim pages omitted …
  • Page 25
  • Page 26
  • Page 27
  • Page 28
  • Next

Sidebar

Get Blog Updates

Enter your email address to get new blog updates delivered via email. You can unsubscribe at any time.

You have Successfully Subscribed!

Grow as a Writer


Find Out More →

Popular Posts

Top Posts on Book Proposals
  • Hints for a Great Cover Letter
  • The Keys to a Great Book Proposal
  • What Steve Laube is Looking For
  • Book Proposals I’d Love to See – Tamela Hancock Murray
  • What I’m Looking for – Bob Hostetler
  • What I’m Looking for – Dan Balow
  • What I’m Looking for – Lynette Eason
  • What’s the Best Way to Submit My Self-Published Book?
  • What Is the Agent Doing While I Wait?
  • God Gave Me This Blog Post
Top Posts on The Business Side
  • When Your Book Becomes Personal
  • The Myth of the Unearned Advance
  • How Long Does it Take to Get Published?
  • What Are Average Book Sales?
  • Can You Plagiarize Yourself?
  • Never Burn a Bridge
  • Who Decides to Publish Your Book?
  • That Conference Appointment
  • Goodbye to Traditional Publishing?
  • Who Owns Whom in Publishing?
  • Ten Commandments for Working with Your Agent
  • Writers Beware! Protect Yourself
Top Series
  • Book Proposal Basics
  • Publishing A-Z
  • A Defense of Traditional Publishing
Top Posts on Rejection
  • The Slush Pile: Enter at Your Own Risk
  • Even the Best Get Rejected
  • Five Reasons Why You May Never Get Published
  • The Unhelpful Rejection Letter
  • Writers Learn to Wait

Blog Post Archives by Month

  • Home
  • About
    • Who We Are
    • Frequently Asked Questions
    • Interview with Steve Laube
    • Statement of Faith
    • Terms and Conditions
    • Privacy Policy
  • Guidelines
  • Authors
    • Who We Represent
    • Awards and Recognition
  • Resources
    • Recommended Reading
    • Christian Writers Market Guide Online
    • Christian Writers Institute
    • Writers Conferences
    • Freelance Editorial Services
    • Copyright Resources
    • Research Tools
    • Selling What You Write
  • Blog
  • Contact

Copyright © 2025 · The Steve Laube Agency · All Rights Reserved · Website by Stormhill Media