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Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Book Business » Page 23

Book Business

Why I Would Make A Terrible Graduation Speaker

By Dan Balowon May 12, 2015
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I have never been asked to speak to a graduating class at any level of school. In the remote possibility someone does ask, I offer this blog post proving that I would be the worst speaker ever.

I don’t have a problem speaking to a group, tailoring a message to the group and making a point. The big issue would be the topics I cover. Most graduation speeches I have heard are an exercise in inspirational self-deception, but not my speech.

“For some of you, school was the best time of your life and the future will not be rosy. Without the structure of a school, you will have difficulty adjusting to life on your own terms.”

“For some, school was pure agony and you are happy to be finished with it. You might be consumed with trying to prove doubters wrong. Living with a chip on your shoulder is not a good life.”

“There is a good chance you will not have a fulfilling life of intellectual and emotionally stimulating work that has much eternal significance at all.”

“Some here will achieve their dreams and find a measure of happiness. Some will achieve their dreams and find them hollow and unfulfilling. Others will never achieve their dreams. “

“You will be competing and dealing with people two and three times your age who won’t give up their jobs without a fight.  They might be threatened by you and not be the mentor you seek.”

“Men need to work with or compete with women and visa versa. No more isolating yourselves with people your age and gender. Sometimes it won’t be a good experience.”

You won’t hear that from graduation speakers. But you would from me. I must have the spiritual gift of discouragement or something.

If I ran my own author-training school (which if they knew ahead of time I would be speaking at graduation would have no students), here is the text of my brief remarks at the closing ceremony:

“Good afternoon graduates. Over the last several years, we have done everything in our power to impart to you the knowledge of writing books and publishing. Now you stand on the threshold of your destiny as authors.

But we have saved some information until today on the occasion of your graduation. These are crucial issues you have not yet heard that will make everything else work better in your writing career once understood.

From the look on your faces, I see you appear to be confused. While you are about to embark on a great mysterious journey called publishing we have prepared you for almost every situation.  I said almost every situation.

So, here they are:

Get a day job that supports your life. Anything. Something just to pay the bills. It will be years before you earn a penny from writing books.

You will be rejected by an agent or publisher for the simple fact that they are having a bad day. Their morning coffee spilled on their smart phone and now they have to get a new one.

You will see books published that aren’t as good as yours and it will really make you angry.

Books you consider poorly written will earn millions of dollars in royalties and while you get all five-star reviews on Amazon, your book will sell hundreds.

Your favorite editor who “gets you” decides to go off the grid and hunt for Big Foot in Washington State.

The ship carrying your books from the printer in China will be stopped in the harbor by a longshoreman strike and you show up to your big book signing for 150 friends with no books and 150 people who vow to never let this happen again.

Your Facebook page will be hacked and you will be selling prescription drugs from India instead of your book.

There is a good chance that the first book you publish will be your last.

So, dear friends, as you go forth from these hallowed halls, we wish the best of luck on your careers. You will need it.”

That should just about do it. I have bought myself another five years of immunity from graduation speaking. I’ll schedule another frightful blog post for a few years down the road to buy more time.

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Category: Book Business, The Publishing LifeTag: The Publishing Life

Does Google Like Your Web Site?

By Steve Laubeon May 4, 2015
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In case you missed it, on April 21st Google changed how they rank web site searches. If a site is not “mobile-friendly” it will no longer be ranked higher than one that is “mobile-friendly.” Some were calling this “mobilegeddon” because of the impact it would have. What Does Mobile-Friendly Mean? This refers to whether or not your site is optimized for a smart-phone screen. Sites that have what is …

Read moreDoes Google Like Your Web Site?
Category: Book Business, Branding, Career, Communication, Marketing, Platform, TechnologyTag: Book Business, Google+, Technology, Web Sites

Happy Birthday iTunes Store! Thanks for the Warning…

By Steve Laubeon April 27, 2015
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Twelve years ago this week (April 28, 2003) Apple announced the launch of a new way to buy digital music. The iTunes Store. (Click for the original press release.) It started with 200,000 songs available for purchase. (Today there are more than 26 million songs available for sale.) The iTunes software had been introduced a couple years earlier, but now it became a commercial venture. A place where …

Read moreHappy Birthday iTunes Store! Thanks for the Warning…
Category: Book Business, Economics, TrendsTag: Book Business, Digital Books, Economics, iTunes

It’s a Flat World After All

By Dan Balowon April 21, 2015
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As a preface to this post, let it be known that I really enjoy hitting my thumb with a hammer, pushing forks into electric toasters and tripping over things in my bare feet in the dark. It is that very masochistic tendency that prompted me to write this blog. _____ A favorite book for me in the last decade was Tom Friedman’s The World Is Flat, published in 2005. It simply made me think differently …

Read moreIt’s a Flat World After All
Category: Book Business, Economics, Marketing, The Publishing LifeTag: Economics, The Publishing Life

Frankly My Dear, I Ate Some Spam

By Dan Balowon March 24, 2015
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There are a number of things that cause my blood to boil. Radio or TV ads with ten seconds of legalese read at triple speed at the end Coffee mugs in church services Cell phone ringing during a meeting and the person answers it Cell phone ringing in a church service and the person answers it. All political advertising Bicyclists who never obey a single traffic law, ever. Leaky home plumbing. …

Read moreFrankly My Dear, I Ate Some Spam
Category: Book Business, Creativity, TrendsTag: Creativity, Trends

Dear Abby

By Tamela Hancock Murrayon February 26, 2015
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In my current stage of life, I find it freeing not to feel compelled to share my opinion about every topic and to defend that opinion to the verbal death. I don’t feel the urge to prove my rightness through verbal sparring. Joy, indeed! In everyday life, a friend may ask any number of questions. “What do you think of this dress?” means you should say, “Wow! You look …

Read moreDear Abby
Category: Agents, Book Business, Get Published

More About the Family Christian Stores Bankruptcy

By Steve Laubeon February 23, 2015
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Last week we discussed the details of the Family Christian Stores (FCS) Chapter 11 bankruptcy filing. Since then I have spoken to numerous publishers and both industry and outside experts. Much new information has surfaced. What I’m writing here is based on those conversations and on a number of public news reports. Who is Going to Get Paid? FCS owes more than $40 million in unpaid …

Read moreMore About the Family Christian Stores Bankruptcy
Category: Book Business, MoneyTag: bankruptcy, family christian stores

Author Platforms 301 – Part Three – Customer Service

By Dan Balowon February 17, 2015
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This concludes a three part series of posts exploring the issue of author platforms and how to get one.  The Steve Laube agency will offer a downloadable document that will include the three posts plus additional information and resources. The last two weeks we have covered the need for all authors (especially aspiring authors) to develop a “message platform” and some suggestions how to determine …

Read moreAuthor Platforms 301 – Part Three – Customer Service
Category: Book Business, Book Proposals, Branding, Career, Get Published, Marketing, PlatformTag: Author Platform, Marketing, Platform

Author Platforms 201 – Part Two – Consistency

By Dan Balowon February 10, 2015
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Starting last Tuesday and continuing today and next week I will be exploring the issue of author platforms and how to get one.  At the conclusion of this series of blog posts, The Steve Laube Agency will offer a downloadable document that will include the three posts plus additional information and resources. __________ Last week, I talked a little about the need to develop a “message platform”, …

Read moreAuthor Platforms 201 – Part Two – Consistency
Category: Book Business, Branding, Get Published, Marketing, PlatformTag: Author Platform, Platform

Author Platforms 101 – Part One – Message Platform

By Dan Balowon February 3, 2015
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Over the next three weeks, I will be exploring the issue of author platforms and how to get one.  At the conclusion of this series of blog posts, The Steve Laube agency will offer a downloadable document that will include the three posts plus additional information and resources. __________ The “101” in this blog title indicates it is an introductory piece, the beginning or prerequisite to what …

Read moreAuthor Platforms 101 – Part One – Message Platform
Category: Book Business, Branding, Get Published, Marketing, PlatformTag: Author Platform, Marketing, Platform
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