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Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Book Business » Page 23

Book Business

Is Timing Everything in Publishing?

By Tamela Hancock Murrayon May 21, 2015
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I know how hard it is to wait for publication. I thought my first book would be published posthumously. People still laugh when I tell them this. And you can believe me when I still say this only half-jokingly.

Ten years ago, publishing moved as slowly as a Model T Ford. Five years ago, publishing moved as slowly as a tractor. Today, it’s more like a rickshaw. Publishers have to be cautious as the industry changes. They have to weigh and evaluate books and the market more closely than ever before making decisions. Costly decisions.

This, understandably, frustrates authors. We have lots of emotion and talent invested in our book babies, but simply not the number of dollars a traditional publisher will invest in us. Most of us don’t realize the risk a publisher takes on us.

Agents and editors can see the business side more clearly but still, you can trust my word that the long wait frustrates us, too.

Some authors try to find a solution by creating artificial deadlines for themselves, but this can be a double-edged sword. Allow me to cite some examples:

I will be published by a traditional publisher before:

1.) my next milestone birthday.

This is an admirable goal. However, many authors don’t seem to set this goal until a milestone is about a year away. If so, this goal is unlikely to be attained unless a very unusual set of circumstances occurs.  Some of us understand the push of time better than others. But marketing a work that isn’t ready will only waste more time. Sort of like speeding to an appointment, only to be stopped by a police officer, who’ll be sure to dawdle while writing you a citation. Not only will you be late, but you’ll be fined, too. Not worth it. Take the time you need to market your best work, no matter how many candles are on your cake!

2.) the new year.

A new year’s resolution is great but again, probably not realistic. Why not set a new year’s resolution of completing a manuscript instead?

3.) the bills come in for child’s college/wedding/car, etc., next year.

When you have not yet made money from writing, it is not a wise idea to burden your writing with the job of producing income for you in the near future. If your child’s college tuition bill will be due five or ten years from now, perhaps your writing may defray those costs. But unfortunately, even established authors can’t always depend on their books earning a set amount of money to pay ongoing bills. The sooner you realize this, the less unhappy you will be with a writing career from a financial standpoint.

So when choosing to write books for publication, the best deadlines to worry about are those listed in your contract.

Your turn:

What artificial deadlines have you set? How have they helped?

What financial planning tips would you offer writers?

 

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Category: Book Business, The Publishing LifeTag: The Publishing Life, Timing

How Many People Are Involved in Publishing Your Book?

By Steve Laubeon May 18, 2015
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The above photo is somewhat illustrative of the number of people involved in getting your book to market. Even if you self-publish there are still many functions that you may have not done yourself. Below is not an exhaustive list but a rambling stream of consciousness when thinking about the people who are involved in the publishing process: Author (kinda important) literary agent (we think this …

Read moreHow Many People Are Involved in Publishing Your Book?
Category: Book Business, Book Business, Defense of Traditional Publishing, Marketing, The Publishing LifeTag: Book Business, Traditional Publishing

Why I Would Make A Terrible Graduation Speaker

By Dan Balowon May 12, 2015
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I have never been asked to speak to a graduating class at any level of school. In the remote possibility someone does ask, I offer this blog post proving that I would be the worst speaker ever. I don’t have a problem speaking to a group, tailoring a message to the group and making a point. The big issue would be the topics I cover. Most graduation speeches I have heard are an exercise in …

Read moreWhy I Would Make A Terrible Graduation Speaker
Category: Book Business, The Publishing LifeTag: The Publishing Life

Does Google Like Your Web Site?

By Steve Laubeon May 4, 2015
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In case you missed it, on April 21st Google changed how they rank web site searches. If a site is not “mobile-friendly” it will no longer be ranked higher than one that is “mobile-friendly.” Some were calling this “mobilegeddon” because of the impact it would have. What Does Mobile-Friendly Mean? This refers to whether or not your site is optimized for a smart-phone screen. Sites that have what is …

Read moreDoes Google Like Your Web Site?
Category: Book Business, Branding, Career, Communication, Marketing, Platform, TechnologyTag: Book Business, Google+, Technology, Web Sites

Happy Birthday iTunes Store! Thanks for the Warning…

By Steve Laubeon April 27, 2015
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Twelve years ago this week (April 28, 2003) Apple announced the launch of a new way to buy digital music. The iTunes Store. (Click for the original press release.) It started with 200,000 songs available for purchase. (Today there are more than 26 million songs available for sale.) The iTunes software had been introduced a couple years earlier, but now it became a commercial venture. A place where …

Read moreHappy Birthday iTunes Store! Thanks for the Warning…
Category: Book Business, Economics, TrendsTag: Book Business, Digital Books, Economics, iTunes

It’s a Flat World After All

By Dan Balowon April 21, 2015
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As a preface to this post, let it be known that I really enjoy hitting my thumb with a hammer, pushing forks into electric toasters and tripping over things in my bare feet in the dark. It is that very masochistic tendency that prompted me to write this blog. _____ A favorite book for me in the last decade was Tom Friedman’s The World Is Flat, published in 2005. It simply made me think differently …

Read moreIt’s a Flat World After All
Category: Book Business, Economics, Marketing, The Publishing LifeTag: Economics, The Publishing Life

Frankly My Dear, I Ate Some Spam

By Dan Balowon March 24, 2015
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There are a number of things that cause my blood to boil. Radio or TV ads with ten seconds of legalese read at triple speed at the end Coffee mugs in church services Cell phone ringing during a meeting and the person answers it Cell phone ringing in a church service and the person answers it. All political advertising Bicyclists who never obey a single traffic law, ever. Leaky home plumbing. …

Read moreFrankly My Dear, I Ate Some Spam
Category: Book Business, Creativity, TrendsTag: Creativity, Trends

Dear Abby

By Tamela Hancock Murrayon February 26, 2015
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In my current stage of life, I find it freeing not to feel compelled to share my opinion about every topic and to defend that opinion to the verbal death. I don’t feel the urge to prove my rightness through verbal sparring. Joy, indeed! In everyday life, a friend may ask any number of questions. “What do you think of this dress?” means you should say, “Wow! You look …

Read moreDear Abby
Category: Agents, Book Business, Get Published

More About the Family Christian Stores Bankruptcy

By Steve Laubeon February 23, 2015
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Last week we discussed the details of the Family Christian Stores (FCS) Chapter 11 bankruptcy filing. Since then I have spoken to numerous publishers and both industry and outside experts. Much new information has surfaced. What I’m writing here is based on those conversations and on a number of public news reports. Who is Going to Get Paid? FCS owes more than $40 million in unpaid …

Read moreMore About the Family Christian Stores Bankruptcy
Category: Book Business, MoneyTag: bankruptcy, family christian stores

Author Platforms 301 – Part Three – Customer Service

By Dan Balowon February 17, 2015
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This concludes a three part series of posts exploring the issue of author platforms and how to get one.  The Steve Laube agency will offer a downloadable document that will include the three posts plus additional information and resources. The last two weeks we have covered the need for all authors (especially aspiring authors) to develop a “message platform” and some suggestions how to determine …

Read moreAuthor Platforms 301 – Part Three – Customer Service
Category: Book Business, Book Proposals, Branding, Career, Get Published, Marketing, PlatformTag: Author Platform, Marketing, Platform
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