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Home » Book Business » Page 8

Book Business

Food vs. Medicine Books

By Dan Balowon September 7, 2022
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Even though this topic could be applicable to just about any type of book, we’ll be looking at those in the Christian publishing category today.

Categorizing books has been part of publishing for a very long time. Officially, there are over four dozen primary book categories designated by the BISAC coding system, which spin off to thousands of subcategories. For example, one of the primary categories is Mathematics, which has over 50 subcategories beneath it. Some primary categories have many more subcategories.

Physical bookstores generally use only the primary categories for shelving books. Public libraries have their own system, but still use a smaller number of categories than exist in BISAC.

For certain, it’s complicated.

To make this simpler for my convenience, every book published in the Christian market should be categorized into one of two categories:

Food

Medicine

For the sake of this post, I am not going overly deep into the exegesis of the words “food” and “medicine.” Yes, nourishing, healthy food is good medicine. But for today, keeping it on more of a surface level will be the extent of my analysis.

The Bible is both food and medicine. Only an all-knowing creator could combine the two perfectly. Food and medicine books have long been part of the Christian publishing landscape.

Food books are the inspiring, informative, encouraging, eye-opening, awe-inspiring type of books, in all categories. After reading, you are satisfied, joyful, uplifted, encouraged, and energized. Food books are messages from a good Father to His children, whom He loves.

Medicine books are convicting, motivating, change-making, emotion-draining, and challenging. After reading, you might be overwhelmed; but you know being stretched is a pathway to growth and change, which God desires for all His children.

However, if you aren’t careful, food books can become simplistic, fast-food that doesn’t do much except tickle the ears (or tastebuds); and the medicine-books can be harsh, unpleasant exercises, which few people read and take to heart.

Inside publishing, a common statement places a proposal for a medicine book in the “Castor Oil for the Christian Soul” brand. Sure, they are good for you; but they don’t taste very good, and the actual medicinal value is questionable. “Read this; you need it and it’s good for you, whether you like it or not.”  (I am not going to go down the route using “chicken soup” here because I promised I wouldn’t mix these categories.)

As Christian writers, you reflect the heart of God to His children and those made in His image. He is a good Father. This is for every type of Christian book, including fiction and books for children.

In your food books, make them a balanced meal of God’s heart. In your medicine books, combine God’s desire for His children to grow in their faith and life, without placing overly heavy yokes around their necks, thus exasperating them, as if from a stern, angry father.

Yes, this is hard. And it is why writing Christian books takes time, as authors take great care to accurately reflect the heart of God in what they do.

 

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Category: Book Business, Christian, Creativity, Theology

The Mystery of Book Data

By Dan Balowon August 25, 2022
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The book-publishing market has an element of mystery to it, and not only in the category of books called mysteries. Many things are not as scientific as you might think. Prominent book-bestseller lists are based on data from a sampling of booksellers, rather than comprehensive information outputs from all channels. Industry-status reports from publishing trade associations use a similar sampling …

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Category: Book Business, Technology, The Publishing Life

When the Economic News Is Dire

By Steve Laubeon July 11, 2022
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Lately everyone seems to be talking about the economy (and not the pandemic). Inflation, the price of gas, supply-chain issues, a bear stock market, rent rates, health-care costs, unemployment, housing, etc. A common question within the writing community is how might this affect traditional publishing? I have a couple pennies to contribute to the conversation. (My two cents, which, due to …

Read moreWhen the Economic News Is Dire
Category: Book Business, Publishing News, The Publishing Life, The Writing Life

Could You Translate Please?

By Dan Balowon June 2, 2022
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What many U.S. Christian authors write about today has little or no application outside of the U.S. It’s why the majority of Christian books are not exported or translated into other languages. Most often it is not the theology holding it back, but the theme of the book. A simple example would be homeschooling. It is illegal in quite a few countries of the world. (Germany, Sweden, and many other …

Read moreCould You Translate Please?
Category: Book Business, The Publishing Life, The Writing Life

The Way Publishing Never Was

By Dan Balowon April 21, 2022
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In 1999, the book The Way Things Never Were: The Truth About the “Good Old Days” by Norman Finkelstein was published. I have a copy. My family grew weary of me referring to it in every conversation twenty years ago, so there it sits on the shelf. It is less than 100 pages, with plenty of pictures, so no one has the excuse that it is too long and complicated to read. Chapter titles …

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Category: Book Business, Career, Publishing History

A Is for Agent

By Steve Laubeon March 14, 2022
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by Steve Laube

I thought it might be fun to write a series that addresses some of the basic terms that define our industry. The perfect place to start, of course, is the letter "A." And even better to start with the word "Agent."

If you are a writer, you've got it easy. When you say you are a writer your audience lights up because they know what that means. (Their perception is that you …

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Category: Agents, Book Business, Book Business, Career, Creativity, E-Books, Legal Issues, Publishing A-Z, Writing CraftTag: Agent, Book Business, publishing

Amazon Closes Physical Bookstores

By Steve Laubeon March 7, 2022
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In case you missed the news last Wednesday, Amazon announced that they are closing their 24 physical bookstores in the US. In addition, they are closing 44 other popup stores and 4-Star locations, which are not bookstores. (Thus the number 68 that you may have heard cited.) They first opened a physical bookstore over six years ago in Seattle. Their list of locations in 12 states and D.C. can be …

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Category: Book Business

D Is for Dispute Resolution

By Steve Laubeon February 21, 2022
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by Steve Laube

Pray that it never happens to you. But if there is a situation where you find yourself in a legal battle with your publisher regarding your book contract there are terms that will dictate how that disagreement is handled.

Here is one version from an old contract:
Any claim or dispute arising from or related to this Agreement shall be settled by mediation and, if …

Read moreD Is for Dispute Resolution
Category: Book Business, Contracts, Publishing A-ZTag: Book Business, Contracts, Disputes

Watch the Jargon

By Dan Balowon February 17, 2022
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In early 2018, a corporate consulting firm, Grant Thornton, did a detailed analysis of Fortune 500 company websites, press releases, and social media. What they found was not surprising, but still proved how the use of business jargon (commonly used phrases) pervades the corporate world. What was the most commonly used phrase by Fortune 500 companies? “Best in class” Rounding out the top ten most …

Read moreWatch the Jargon
Category: Book Business, Book Proposals, Branding, Marketing, Pitch, Pitching, The Writing Life

The Grand Canyon of Crossover Writing

By Dan Balowon January 27, 2022
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A number of Christian writers desire to write a book published by a large publisher focused beyond the Christian market. The motivation and focus are well-intentioned, amplifying a Christian message to the larger world. But while the author has this desire to reach a broader audience with a message of hope, companies that publish to the general population have an entirely different agenda, which …

Read moreThe Grand Canyon of Crossover Writing
Category: Book Business, Marketing, The Publishing Life
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