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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Pitching » Page 7

Pitching

Your Compelling Cover Letter

By Tamela Hancock Murrayon March 31, 2021
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In light of my recent posts discussing what we can and cannot overlook in submissions, I think authors may benefit from quick tips on how to add sparkle to an email cover letter.

What is the subject line? When you look through hundreds of emails in your inbox, you gravitate to those that grab your attention, right? So do we! Consider these possible subject lines:

    1. Book Submission
    2. Query
    3. Romance Novel Submission
    4. Romance Novel Submission: Love’s Burning Light by Bestselling Author
    5. Romantic Suspense Submission from Genesis Winner

We will review all of these emails, but you can see that choices 1 and 2 are especially blah. The more detail you offer in your subject line, the better.

Why us? We realize that writers can choose from many excellent Christian literary agents, including four in our agency alone. We don’t need flattery from authors. We’re interested in why you are querying us in particular though. Revealing this reason not only helps us, but it helps the author. The author needs to know why they are asking us, and not another agent, for representation. For instance, the author who’s written a book of poetry might set out to query me. However, after discovering more about me online and through the blog, the author may decide to query a different agent. Targeting queries to an agent who can offer serious consideration saves everyone time and shows the author’s professionalism.

When applicable, you can mention such factors as:

  • Recommended by a client of the agent’s.
  • Recommended by other authors in general.
  • Recommended by an editor.
  • Conference connection. Please name the conference because some agents are in a conference whirlwind with many authors.
  • Genre. The agent has demonstrated success in the author’s chosen genre.
  • Social media. You have gotten to know the agent through social media.
  • Blog. We work hard on these posts, and we delight in our readers.

Who are you? We already know traditionally published authors or can discover more about authors online. Whether published or not, authors should still highlight one or two most remarkable accomplishments in the letter. We can learn all the details in the author’s attached proposal.

Who are your friends? If you are working with authors we know, that fact helps us understand that you are already connected and have author support. However, I cannot stress enough that a fantastic author who’s new to the industry will garner careful consideration from me. I remember when I was a new writer and no one had any idea who I was, so I have a heart for new authors.

What do you know about the market? Just as an author should be aware of current agents, the author also needs to be versed in today’s market. Of course, the agent’s job is to identify publishers’ book needs and contact the right editors. However, the author who knows the market demonstrates that they will be a good partner for the agent. One good way an author can demonstrate knowledge of the market is to mention publishers they hope will review their proposal. This part of the letter also helps the agent realize some of the author’s expectations.

Your letter is your personal introduction and should reflect who you are as a person and as an author. The goal of the cover letter is to entice the agent to open the proposal. The more the letter engages the agent, the greater the chances are for everyone’s success.

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Category: Book Proposal Basics, Book Proposals, Pitching

Submission Mistakes of the More Subtle Variety

By Bob Hostetleron March 25, 2021
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I wrote a post on this blog a while ago (here) about some embarrassing and even disqualifying mistakes writers had made in submissions to me. One reader commented on that post, expressing gratitude and then adding, “What would be helpful to me is to hear the subtle or inadvertent mistakes aspiring authors make when sending a proposal to you. Can you help us with that?” Why, yes, Louise, since you …

Read moreSubmission Mistakes of the More Subtle Variety
Category: Book Proposals, Economics, Pitching

What We Cannot Overlook

By Tamela Hancock Murrayon March 18, 2021
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Last week, I wrote about mistakes we can overlook when considering submissions. However, some mistakes we cannot ignore. Please avoid these: The wrong word count. Sending submissions with an inappropriate word count is the most common mistake we see in the slush pile. We have no current market for a 35,000-word novel or a ready market for books of 250,000 words. The only exception would be for the …

Read moreWhat We Cannot Overlook
Category: Book Proposals, Editing, Pitching

Every Book Doesn’t Need to Shake the Earth

By Dan Balowon March 11, 2021
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If you look at any list of best-selling books expecting every one of them to be a literary masterpiece, you are probably setting yourself up for disappointment. “Are you kidding me? A book about famous racehorses of the 20th century is a bestseller? People bought that instead of my 1,200-page book on linguistic anomalies in Hebrew and Greek biblical texts? For Pete’s sake, half of the horse book …

Read moreEvery Book Doesn’t Need to Shake the Earth
Category: Encouragement, Inspiration, Pitching, Platform

What We Can Overlook

By Tamela Hancock Murrayon March 10, 2021
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My office receives thousands of submissions a year. We’re thrilled to see proposals so well crafted that they’re ready to submit to publishers. Those submissions are few. Most contain mistakes. We don’t want you to feel stymied, as though agents are looking for reasons to reject proposals and will pounce on any infraction. Rather, let’s consider what my office may be able to overlook when the …

Read moreWhat We Can Overlook
Category: Book Proposals, Pitching

Your Name in Lights

By Tamela Hancock Murrayon December 17, 2020
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I often receive submissions from authors who say something along the lines of, “I have a devotional book, a romance, a fantasy, a collection of poems, a novella, a marriage book, and a screenplay available for representation.” This sounds great, right? The agent can choose from a variety of projects, perhaps marketing them all! Sheer volume will lead to success! If only. As a creative, I get that …

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Category: Career, Pitching, The Writing Life

Selling Your Opinion

By Tamela Hancock Murrayon December 3, 2020
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After perusing several nonfiction books recently, I realized that authors are pitching opinions. So, as a nonfiction author, it’s your job to convince editors–and by extension, readers–why anyone should care about your advice over the wisdom of competing authors. Education: Have you completed schooling that contributes to your knowledge? If I want a book on Ancient Egypt, …

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Category: Book Proposals, Pitch, Pitching

Say the Right Thing

By Bob Hostetleron December 2, 2020
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Writers use words well. That may seem obvious, but—judging from some of the submissions I get from aspiring writers—it’s worth stating. Sure, one man’s métier is another man’s poison, but I’m regularly amazed at the ability of some writers to write the wrong word, so to speak, in submitting work to a literary agent, even one as gracious and forgiving as I am. That last part was meant to be …

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Category: Book Proposals, Communication, Pitch, Pitching, Rejection

A Writer’s “Voice”

By Bob Hostetleron October 28, 2020
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A couple months ago I asked some of my clients if there are terms they hear in writing and publishing that they wish someone would clearly and conclusively define. One said this: “Professionals say, ‘Find your voice,’ ‘Trust your voice,’ ‘Embrace your voice.’ I can recognize another writer’s voice, but I can’t for the life of me describe mine. Is ‘your voice’ something someone else has to describe …

Read moreA Writer’s “Voice”
Category: Craft, Creativity, Editing, Get Published, Pitch, Pitching, Writing CraftTag: voice, writing voice

Diligence Is Rewarded

By Steve Laubeon September 28, 2020
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by Steve Laube

The ease of today’s social media communication brings a casual layer to the task of writing. Careful composition is trumped by the need for speed. For most “throw away” emails and posts that is the new normal. But it should never leak into the business of writing, either in craft or in delicate communication.

The other day I received an email query/proposal. There was a very …

Read moreDiligence Is Rewarded
Category: Book Proposals, Communication, Craft, Pitching, The Writing Life, Writing CraftTag: Communication, Craft, Diligence, Writing Craft
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