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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Pitching » Page 7

Pitching

A Literary Agent’s Wish List

By Bob Hostetleron May 27, 2021
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People often ask me, “What are you looking for?” It’s a natural question to ask a literary agent, even when the questioner knows that the agent has offered a detailed answer on the agency website (here, for example). After all, something could’ve changed. I may, since updating my interests, have suddenly decided to get bold, branch out, and try to sell a systematic theology in iambic pentameter. You never know.

So, while that post I linked to above remains a pretty good answer for me (and my colleagues and superiors in The Steve Laube Agency have also offered their answers, which can always be found in the right-hand sidebar on the site’s blog page), I started an addendum and then asked the other agents to offer their additions. So, without further doobie-doobie-do, here’s a literary agent’s “top ten” wish list of the things I wish writers would send to me:

  1. A “cover” email addressed to me
    This may seem hardly worth mentioning, but it is worth mentioning. I all too often receive email submissions (the only kind I invite, other than at writers conferences, where I’m usually handed a hard-copy pitch) with a salutation salutating someone else (Steve? Don? Smedley?) or a generic greeting (“Dear Agent”). I much prefer “Dear Bob.” Or “Your Excellency.”
  2. A submission that’s appropriate for the agency
    I know that not everyone takes the time to read all the way to the third line of the agency description on our home page (which refers to “the Christian marketplace”). I also know that when a writer has put in so much work already in getting a proposal ready for submission to an agent, it can seem like such a bother to learn a little about an agent or agency (beyond the contact info in some book, magazine, or website’s listing of agents). But this is my wish list, right? I wish for submissions that aren’t riddled with profanity or don’t present an unbiblical or anti-Christian perspective.
  3. A submission that’s about what I said I was looking for
    I’m often amazed by submissions that say either, “Having looked over the information on your website, I think you’ll be interested in my fantasy/sci-fi/erotic novel,” or “I know you say you don’t represent poetry collections, but I think the attached will change your mind.” Never am. Never does.
  4. An irresistible hook
    Aspiring and developing writers don’t always know what a hook (for a book idea or a book proposal) is, and even accomplished and published writers sometimes struggle with writing good or great hooks. However, it’s worth brainstorming and laboring over, because I love it when I see an irresistible hook, one that in a few words says what’s unique and compelling about this book.
  5. Irresistible writing
    When people stop me on the street or at a writers conference to ask, “What are you looking for?” my pat answer is usually, “Irresistible hooks and irresistible writing.” They’re both that important. You don’t have to write like Hemingway, or Lucado, or anyone else; in fact, it’s best if you don’t write like anyone else. But I want to be unable to stop reading your sample chapters. I want to be so enthralled that I can’t wait to request the full manuscript.
  6. Clean copy
    Sure, not everyone is a grammar freak, punctuation expert, or spelling champion. But everyone has the same tools: dictionaries, thesauri, spell check, proofreading techniques, and so on. So, I love it when I see clean copy in a proposal and manuscript.
  7. Professional presentation
    By professional presentation, I mean the look and feel, not only of a proposal or manuscript, but of the writer himself or herself. The author’s website looks inviting and professional. The author photo looks clear and sharp (and doesn’t use up 10 MB of space). The proposal is organized and formatted well. And so on.
  8. A respectable platform
    Don’t click away just yet. I know you’re not a celebrity. You don’t have to be. But the marketing section of a proposal, which details the writer’s platform, needs to communicate that you understand the importance of reach and influence in today’s publishing world. I’ve often seen excellent writers seem to freeze and bumble their way through this section as if they forgot the fundamentals of good writing. But this section is a great place to showcase your writing. Put the best info in the first lines, the second-best in the last, and only the most helpful information in between. If your platform is still developing, show how it’s growing rapidly. Show that you have a pattern of reaching an audience with the message you’re writing.
  9. A comparisons section that shows good knowledge of your genre and/or solid research
    Don’t just list a few books off the top of your head. Don’t tell me that there’s nothing else like your book, as that probably indicates there’s no genre or market for it. I love it when a comps section clearly indicates to me, “I can see right where this author and book fit and why there’s a good chance of strong sales.”
  10. A delivered promise
    An editor of mine once impressed on me the importance of making a promise to the reader—and then delivering on that promise. I love it when a writer does both. 

That’s a lot, I know. But these are not unreachable standards. I know, because I represent writers who do them all.

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Category: Agents, Book Proposals, Craft, Grammar, Pitching, Platform, The Publishing Life, The Writing Life

Spoiler Alert!

By Tamela Hancock Murrayon May 12, 2021
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Sometimes authors submit proposals that don’t reveal the ending of a novel. I’m the first to admit that a teaser will encourage a reader to buy a book. Once the reader has to know how the story ends, they’re hooked! Yes, agents are readers. However, when evaluating a novel for representation, we are marketers. Agents must consider if editors will be interested in the book. In turn, editors must …

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Category: Book Proposals, Pitching

Why Is the Book Proposal So Important?

By Steve Laubeon April 12, 2021
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This question has been raised many times: “Why do I have to jump through your hoops to create a proposal only to have it rejected with a form letter?” It’s a Job Application Your proposal is, in essence, an application to have a business (corporate or sole proprietor) to pay you to publish your book, to spend their money on your work in a effort to create a profitable product. …

Read moreWhy Is the Book Proposal So Important?
Category: Book Proposals, Pitch, Pitching

A Common Platform Mistake

By Bob Hostetleron April 7, 2021
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Some time ago I received a submission that went something like this (names and details have been changed to protect the innocent, guilty, and all those in between): I’ve published three successful nonfiction books. All three, in the area of business and leadership, are still selling very well. One of them, coauthored with Bill Gates (with a foreword by Warren Buffett), reached bestseller status …

Read moreA Common Platform Mistake
Category: Book Proposals, Pitch, Pitching

Your Compelling Cover Letter

By Tamela Hancock Murrayon March 31, 2021
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In light of my recent posts discussing what we can and cannot overlook in submissions, I think authors may benefit from quick tips on how to add sparkle to an email cover letter. What is the subject line? When you look through hundreds of emails in your inbox, you gravitate to those that grab your attention, right? So do we! Consider these possible subject lines: Book Submission Query Romance …

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Category: Book Proposal Basics, Book Proposals, Pitching

Submission Mistakes of the More Subtle Variety

By Bob Hostetleron March 25, 2021
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I wrote a post on this blog a while ago (here) about some embarrassing and even disqualifying mistakes writers had made in submissions to me. One reader commented on that post, expressing gratitude and then adding, “What would be helpful to me is to hear the subtle or inadvertent mistakes aspiring authors make when sending a proposal to you. Can you help us with that?” Why, yes, Louise, since you …

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Category: Book Proposals, Economics, Pitching

What We Cannot Overlook

By Tamela Hancock Murrayon March 18, 2021
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Last week, I wrote about mistakes we can overlook when considering submissions. However, some mistakes we cannot ignore. Please avoid these: The wrong word count. Sending submissions with an inappropriate word count is the most common mistake we see in the slush pile. We have no current market for a 35,000-word novel or a ready market for books of 250,000 words. The only exception would be for the …

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Category: Book Proposals, Editing, Pitching

Every Book Doesn’t Need to Shake the Earth

By Dan Balowon March 11, 2021
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If you look at any list of best-selling books expecting every one of them to be a literary masterpiece, you are probably setting yourself up for disappointment. “Are you kidding me? A book about famous racehorses of the 20th century is a bestseller? People bought that instead of my 1,200-page book on linguistic anomalies in Hebrew and Greek biblical texts? For Pete’s sake, half of the horse book …

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Category: Encouragement, Inspiration, Pitching, Platform

What We Can Overlook

By Tamela Hancock Murrayon March 10, 2021
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My office receives thousands of submissions a year. We’re thrilled to see proposals so well crafted that they’re ready to submit to publishers. Those submissions are few. Most contain mistakes. We don’t want you to feel stymied, as though agents are looking for reasons to reject proposals and will pounce on any infraction. Rather, let’s consider what my office may be able to overlook when the …

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Category: Book Proposals, Pitching

Your Name in Lights

By Tamela Hancock Murrayon December 17, 2020
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I often receive submissions from authors who say something along the lines of, “I have a devotional book, a romance, a fantasy, a collection of poems, a novella, a marriage book, and a screenplay available for representation.” This sounds great, right? The agent can choose from a variety of projects, perhaps marketing them all! Sheer volume will lead to success! If only. As a creative, I get that …

Read moreYour Name in Lights
Category: Career, Pitching, The Writing Life
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