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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Platform » Page 3

Platform

Free Webinar: How to Start Building a Rejection-Proof Author Platform

By Steve Laubeon November 28, 2022
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It is undeniable that readers out there who would gobble up your book if only they knew it existed. (Note the post-Thanksgiving pun?)

“Discoverability” is a buzzword that describes the effort to have those readers able to discover your book before it is published. 

The more your target audience knows you exist, the more successful you will be as an author. Your mission is to connect with those readers. The more of them who know you exist, the better chance your book will sell to those who want to read it. Connecting with future readers is called “building a platform.” 

Platform Building

I know the idea of building a platform may feel overwhelming. There are a thousand things to try, and most of them don’t work. How are we to build something we can’t quite figure out?

To answer that question and more, I am hosting a free webinar on Tuesday, December 6 with Thomas Umstattd Jr. to help you build a platform where you are. (Details are below the registration button below.) Thomas is the host of the Novel Marketing Podcast, where he has helped thousands of authors build platforms and sell more books. In this webinar, he’s going to share the very best platform-building practices with you, even if you feel overwhelmed and don’t have a lot of financial resources. After Thomas’ brief presentation about his “Obscure No More” course, we will both answer your questions about platform building and the publishing industry. I hope to see you there! 

Webinar Details

  • Topic: How to Start Building a Rejection-Proof Author Platform
  • When: December 6, 2022 at 4:00 PM (Convert time zone)
  • Cost: FREE
  • Replay? Yes, but only for those who register.
  • Registration link
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Category: Platform

G Is for Great

By Steve Laubeon August 8, 2022
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“There are a lot of good manuscripts out there. What we want are those which are great.” I’ve said this many times but thought I should elaborate. Please note the following information applies mostly to nonfiction projects. When it comes to the nonfiction books that attract major publishers, I believe the author must have at least two of three “great” things: Great Concept Great Writing Great …

Read moreG Is for Great
Category: Book Business, Craft, Creativity, Platform, Publishing A-Z, Writing CraftTag: Concept, Platform, Writing Craft

Two Mistakes Made in Some Book Proposals

By Steve Laubeon May 2, 2022
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by Steve Laube

Putting together a great book proposal takes a lot of work. I suggest writers look at them as if they were a job application, and they are. You are trying to get someone to pay you to write your book via a stellar "job application" or book proposal.

But every once in a while we get something that is not going to work, for obvious reason. Here are two mistakes:

1. Divine …

Read moreTwo Mistakes Made in Some Book Proposals
Category: Book Proposals, Get Published, PlatformTag: book proposals, Get Published, Platform

Disciplined Creativity: The Key to Platform Development

By Dan Balowon March 10, 2022
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An ever-present part of developing an author platform is the content in it. List all the various media an author can use to connect with potential book readers, and one quickly realizes they are nothing but empty containers until filled with something. Some media are better than others for certain types of messages to certain audiences, but without a clear idea of what you want to communicate, you …

Read moreDisciplined Creativity: The Key to Platform Development
Category: Platform

What’s Your Platform Identity?

By Dan Balowon November 18, 2021
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A mistake for authors is defining their author platform as a list of people to market their next book on social media. Can you imagine a pastor of a church looking out over their congregation during a sermon and primarily thinking who among them would make good contacts when the new building finance program is announced the following week?  Maybe some do, but I cannot imagine a worse way to …

Read moreWhat’s Your Platform Identity?
Category: Platform

Why I Represent the Author: Agent Edition

By Tamela Hancock Murrayon October 14, 2021
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My reasons for representing an author may differ from why I read a certain book. Content: When I see something fresh and different, but not so far out that no one can relate, an author has my attention. Talent: Although my office must decline talented authors every day, writing talent will get authors a close look. Proposal: A professional proposal shows me the author has taken the time to learn …

Read moreWhy I Represent the Author: Agent Edition
Category: Book Proposals, Career, Pitching, Platform

Books, Hooks, and Good Looks

By Bob Hostetleron September 30, 2021
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I love hooks. As a writer, I work hard on my hooks. When I was a magazine editor, the hook was often the best way for a writer to make a good first impression on me. And now, for me as a literary agent, the hook is the first and one of the most important criteria I use in evaluating a book pitch, proposal, or manuscript. A good book hook will often prompt me to give a project a more careful, …

Read moreBooks, Hooks, and Good Looks
Category: Book Business, Book Proposals, Career, Get Published, Pitch, Pitching, Platform, Self-Publishing, Social Media, The Writing Life

What if Platform Is the Goal?

By Dan Balowon September 16, 2021
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We’ve been here before on this blog, discussing author platforms and how to get one. It’s a never-ending process, and it has always been a requirement for authors. If you find yourself talking about author platforms and believe “Gone are the days when an author could just write,” you are not completely accurate. Top authors from the “old days” were magazine or newspaper columnists with tens of …

Read moreWhat if Platform Is the Goal?
Category: Platform

A Literary Agent’s Wish List

By Bob Hostetleron May 27, 2021
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People often ask me, “What are you looking for?” It’s a natural question to ask a literary agent, even when the questioner knows that the agent has offered a detailed answer on the agency website (here, for example). After all, something could’ve changed. I may, since updating my interests, have suddenly decided to get bold, branch out, and try to sell a systematic theology in iambic pentameter. …

Read moreA Literary Agent’s Wish List
Category: Agents, Book Proposals, Craft, Grammar, Pitching, Platform, The Publishing Life, The Writing Life

Platform Planning

By Dan Balowon May 26, 2021
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The never-ending struggle of an aspiring author to meet the requirement of publishers for a big enough “platform” can be frustrating at best, or worse, discourage someone from writing at all. Platforms are always built on content, not the container. Social media doesn’t give you a platform; it is the content that causes it to grow–or not. All medias are simply channels to people, and using …

Read morePlatform Planning
Category: Branding, Marketing, Platform
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