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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Platform » Page 5

Platform

Are You a “Christian Writer?”

By Bob Hostetleron November 21, 2018
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I am a Christian writer. Sure.

To some, that confession implies that I write Christian books. That happens to be true, but that’s not the only possibility.

Others might infer that I am a writer of cheesy, preachy prose and poetry. I hope not, but I must leave it to others to judge.

Still others may interpret the phrase “Christian writer” as referring to someone who writes only on Christian subjects, such as God, Jesus, church, the Bible, and prayer. I suppose that’s mostly true of me, though I have also touched on Shakespeare, sex, and secular music from time to time.

But as an author and as a literary agent, I find the phrase imprecise, inadequate, and, frankly, unworthy of much consideration beyond the next three hundred words or so. I prefer the following terms—if you think it’s helpful or important to make any distinction along these lines at all:

  1. A Christian who is a writer

A person can be both a Christian and a writer (though the writing life can make it more difficult to act like a Christian at times). A Christian who is also a writer may not write on Christian themes. He or she may seldom (if ever) mention God, seldom (if ever) create characters who are Christians, seldom (if ever) write a “Christian book.” For example, P. D. James was known as a master of mystery writing and, while her Christian faith informed her writing, many of her fans knew little or nothing of her faith.

  1. A Christian who writes Christianly

It would be nice if every Christian who writes were to possess a Christian worldview and write from that perspective. Not all, but many do. For example, J. R. R. Tolkien did not write “Christian books,” per se; but he did write Christianly, purposely pursuing and advancing themes that reflect “the mind of Christ” (1 Corinthians 2:16).

  1. A Christian who writes for the Christian market

Writers who fit the first two categories above may—or may not—fit this third category. A Christian who writes successfully for today’s Christian market writes in the awareness of what Christian book buyers and readers look for, tolerate, and consider offensive or taboo. So, for example: no profanity and no scenes depicting sex acts or extreme violence. On the flip side, this doesn’t mean our readers want only sunshine, rainbows, and unicorns (and be careful with the unicorns); but it does require awareness of the wide spectrum of sensibilities (theological, denominational, and cultural) across the Christian market.

It’s worth noting that the work of many writers blurs the lines above, and some move comfortably back and forth between these categories. Nonetheless, I find these broad definitions much more helpful—both as an author and as an agent—than the phrase “Christian writer.”

 

 

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Category: Inspiration, Platform, The Writing Life, Theology

Lessons Learned As a Literary Agent

By Dan Balowon October 23, 2018
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Dan is leaving the agency at the end of this month to focus his attention on the work of Gilead Publishing, the company he started in 2016. Here are some parting thoughts. _____ I’ve been a literary agent for about 2,000 of the 13,000 total days spent working with and for book publishers over the last thirty-five years. It’s been a great experience, for sure; but as I look back at the thousands of …

Read moreLessons Learned As a Literary Agent
Category: Agents, Book Business, Branding, Career, Conferences, Craft, Creativity, Encouragement, Inspiration, Marketing, Personal, Pitch, Platform, Self-Publishing, Social Media, The Publishing Life, The Writing Life, Writing Craft

The Biggest Question About Your Book

By Dan Balowon October 16, 2018
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Authors are like small businesses. They have a finance department, a marketing department and an editorial wing. Then there’s the travel, human resources, IT and facilities management departments, all managed by one person, the author. While writing quality and author platforms are discussed at every writer’s conference, those aren’t the only factors contributing to the success or …

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Category: Book Proposals, Creativity, Marketing, Platform

Of Making Many Books There Is No End

By Steve Laubeon October 15, 2018
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This past week Bowker, the company that issues ISBN numbers for published books, released their annual statistics. They broke out the numbers for self-published books and revealed a stunning statistic. (If you want the history and explanation of the ISBN, read my scintillating post on the topic here. Each country issues their own ISBNs; Bowker is the one for the U.S.) The total number of ISBNs …

Read moreOf Making Many Books There Is No End
Category: Book Proposals, Marketing, Platform, Self-Publishing, The Publishing Life, The Writing Life

Caution: Loose Platform Planks

By Tamela Hancock Murrayon October 11, 2018
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I love learning about authors on the internet. And as a literary agent, I enjoy the internet and find connections there that would be otherwise difficult to find and maintain. But as professionals, we must be cautious about what we share on any level. One reason is that we all know the internet is forever. Consider Blake Shelton’s recent woes over old tweets. He is not alone. When I was …

Read moreCaution: Loose Platform Planks
Category: Branding, Career, Marketing, Platform

Eternal Words

By Dan Balowon October 9, 2018
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Every time I read or hear a report of a prominent person’s life complicated by something they tweeted, posted or recorded a decade earlier, I hope the stories are a cautionary tale for anyone desiring to be a media communicator or public figure. We used to be able to put our foolish, youthful or unwise days behind us. But no longer. The world in which we live is one where everything you write is …

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Category: Branding, Career, Marketing, Platform, Social Media, The Writing Life

Expert Training

By Dan Balowon October 2, 2018
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With so many types of media available to citizens of the 21st century, anyone can appear to be an expert in anything. Access to the internet makes everyone smart. Or at least appear to be smart. Fifteen years ago I searched online for the acronym LOL because I wasn’t cool enough to know what it meant. Now I know.  It means “left out letters” for people in a hurry to communicate. If you are going …

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Category: Book Review, Branding, Marketing, Platform

The Ultimate Sound Bite

By Steve Laubeon July 16, 2018
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Can you boil the essence of your novel or non-fiction book idea into twenty-five words or less?

This is one of the keys to creating a marketing hook that makes your idea sellable in today's crowded market.

You have less than a minute to make that hook work.

It is also called creating the "elevator pitch" or the "Hollywood pitch." The goal is get the marketing department to exclaim, "We …

Read moreThe Ultimate Sound Bite
Category: Book Proposals, Marketing, Pitch, Platform, Writing CraftTag: book proposal, Marketing, pitch, Pitching, Proposals, Rejection

How an Agent Reads

By Bob Hostetleron June 20, 2018
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I’m seldom at a loss for words (though often at a loss for something of value to say), but the question took me aback for a moment. I was on an agents-and-editors panel at a writers’ conference within a few months of becoming an agent. I’d done this sort of panel before, both as a magazine editor and author, but this was the first time I’d been asked this particular question: “How do you read a …

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Category: Agents, Book Proposals, Get Published, Marketing, PlatformTag: Agents, book proposals, Get Published

Good and Bad Advice on The Writing Life

By Dan Balowon June 19, 2018
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After graduation from college, I got an entry level job at a radio station, programmed with call-in talk shows. I carried out the trash, conducted regular “Frosty-runs” to Wendy’s for the news director, painted the sales office, screened callers for the shows during off-hours, took transmitter readings, got coffee for the hosts, and anything else the boss wanted. Once in a while, they let me push …

Read moreGood and Bad Advice on The Writing Life
Category: Career, Contracts, Economics, Marketing, Platform, The Writing LifeTag: Career, The Writing Life
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