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The Steve Laube Agency

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Helping to Change the World Word by Word

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Home » The Publishing Life » Page 4

The Publishing Life

The Grand Canyon of Crossover Writing

By Dan Balowon January 27, 2022
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A number of Christian writers desire to write a book published by a large publisher focused beyond the Christian market. The motivation and focus are well-intentioned, amplifying a Christian message to the larger world.

But while the author has this desire to reach a broader audience with a message of hope, companies that publish to the general population have an entirely different agenda, which for the most part does not include God or anything related to Scripture.

For sure, broader-market publishing has a wider creative bandwidth than Christian publishing. To illustrate, I refer to a daily summary of publishing deals available to professionals in the industry. From a recent single-day listing, here are nonfiction topics that received contracts:

–A story about an extraordinary herd of elephants and the woman dedicated to keeping them safe.

–A feminist exploration of Caesarean-section deliveries, investigating their use and misuse on “pregnant bodies,” the long-term impact on maternal health, and ways in which obstetric medicine routinely fails “pregnant people.”

–The story of America’s most important railroad and the region it defined, linked, and shaped.

–A collection of great American women who weren’t attractive, well-spoken, demure, and “sinless” enough to receive their rightful place in history.

–Coming-of-age tale of living with congenital adrenal hyperplasia, a syndrome that results in excess hair growth.

–Series of essays told through a bisexual lens, exploring the author’s coming-of-age in a world riddled with harmful messages about sex and sexuality, moving toward a place of embrace and celebration unencumbered by shame.

–A humorous look at the history, mythology, science, and magical touch that make whiskey taste like liquid gold.

And then the ones with a spiritual angle:

–A journey of personal development and spiritual awakening through witchcraft and conversations with nature and the cosmos.

–A memoir to inspire nonbelievers to be honest about their true beliefs and, in so doing, fight the reflexive deference that gives religious belief far too much cultural and political power.

–A narrative chronicling the author’s year-long journey of living as a practicing Wiccan, appealing to anyone dissatisfied with our current religious options.

–A modern tour of grief and grieving, braiding together the author’s experience with his own grief, the sociocultural history of grieving rites and beliefs, and the modern therapies and industry being built around grieving today.

–A book for millennials and Gen Zers, disrupting intergenerational social conditioning of “not enough,” and exploring how to build a joyful life and a more peaceful world grounded in the concept of innate self-worth, self-compassion, and social justice.

The list of fiction projects mentioned on the one day’s list were as diverse as you can imagine.

Publishers are not book factories, devoid of agendas. Just as Christian publishers have mission statements indicating their commitment to biblical content, general-market publishers have one, too. While not stating it directly, they avoid the Bible, unless it is to critique it. Of course, there are a few exceptions. If you are famous with a large media platform, you are given more latitude, since broader-market publishers really like selling lots of books.

As a writer, you need to decide your own purpose in writing, with a key decision about how overt you want to include God in what you write.

The difference is not a narrow crevice, but a wide canyon.

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Category: Book Business, Marketing, The Publishing Life

A Year in Review: A Look at 2021

By Steve Laubeon January 10, 2022
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Every year at this time it can be strange to reflect on all that has happened over the past 12 months. I suspect that we all have a bit of selective memory and often forget to count our blessings. Instead, we target the difficult times. Why is that? I’ll do my best to recite a bit of both in this review of the past year. The IndustryWe spent the first quarter of 2021 waiting for things to “open …

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Category: Awards, Book Business, The Publishing Life, The Writing Life

The Purpose of Christian Books

By Dan Balowon October 28, 2021
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A number of years ago, I recall listening to a sermon when the preacher spoke about all the problems the Israelites had while traveling through the wilderness for forty years after leaving Egypt. He was semiapologetic for the simplicity of the morning’s lesson. The Israelites kept forgetting God. Next time you read the book of Exodus, think about how the Israelites could have walked from Egypt to …

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Category: Inspiration, The Publishing Life, Theology

21st-Century Writing

By Bob Hostetleron October 13, 2021
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I’ve been writing and publishing for a long time. Just look at me: a lonnnnng time. During those many years of experience, I’ve learned a thing or two. Maybe three. And among the things I’ve learned about writing for publication is that writers in the twenty-first century must do things differently than writers in previous centuries. Sure, generally speaking, the rules of fiction and nonfiction …

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Category: Grammar, Language, The Publishing Life, The Writing Life, Trends, Writing Craft

Searching for Books

By Dan Balowon September 8, 2021
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Online search engines are immensely powerful, often anticipating what you want and asking, “Did you mean _____?” when it doesn’t locate what you typed. This is very helpful because making your book as findable online as possible is critical since online book sales are pretty important! Making your book discoverable online is all about keywords. Read a good explanation of them by clicking on the …

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Category: Book Sales, Branding, Marketing, Self-Publishing, The Publishing Life, The Writing Life

The Pressure Is On

By Dan Balowon July 28, 2021
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For anyone creating material in any media, pressure is high, not only to gain users but to keep users. Just because someone subscribes or buys what you create doesn’t mean they are using it. I’ve seen several studies indicating for an average book only 60% that are purchased are ever opened. Let that statistic sink in. And since dedicated e-book devices and smartphones are two-way communicators, …

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Category: Book Business, Technology, The Publishing Life, The Writing Life

Antitrust Issues and Big Tech in Publishing

By Steve Laubeon June 21, 2021
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On June 11, after a 16-month investigation into antitrust issues in the digital marketplace, the U.S. House of Representatives Committee on the Judiciary introduced five bipartisan bills to the House seeking to curtail some of the business practices used by Big Tech companies. The companies in question are primarily Amazon, Apple, Facebook, and Google. Each bill has both a Republican and Democrat …

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Category: Book Business, Publishing News, The Publishing Life

A Literary Agent’s Wish List

By Bob Hostetleron May 27, 2021
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People often ask me, “What are you looking for?” It’s a natural question to ask a literary agent, even when the questioner knows that the agent has offered a detailed answer on the agency website (here, for example). After all, something could’ve changed. I may, since updating my interests, have suddenly decided to get bold, branch out, and try to sell a systematic theology in iambic pentameter. …

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Category: Agents, Book Proposals, Craft, Grammar, Pitching, Platform, The Publishing Life, The Writing Life

Identity Publishing

By Dan Balowon March 3, 2021
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A powerful social force in the world today is called “identity politics” (IP). Simply, it divides people by race, gender, economic class, and numerous other factors, creating a large number of micro-groups, each supporting political agendas important to the group. For Christians and the church, commanded by God to live in unity with other believers and be peacemakers with everyone else, IP …

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Category: The Publishing Life, The Writing Life, Theology, Trends

God at Auschwitz

By Dan Balowon February 18, 2021
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Back in 2019, I had the opportunity to travel to a conference in Poland and afterward tour Auschwitz/Birkenau, one of the more infamous Nazi death camps. More than a million people were murdered there at the hands of the SS from 1942 until its liberation by the Russian army in early 1945. The picture I took above shows still-visible fingernail scratches on the wall inside the lone remaining gas …

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Category: Creativity, The Publishing Life, The Writing Life, Theology
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