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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » The Writing Life » Page 6

The Writing Life

People Over Platform: The Heartbeat of Authentic Authorship

By Megan Brownon March 7, 2024
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Let’s talk about something that’s been the elephant in the room for many of us–the dreaded “P” word: platform. In the realm of publishing, it seems like everyone is fixated on the numbers: how many followers you have, the size of your email list, or the reach of your social-media presence. But what if I told you there’s a more authentic and meaningful approach to becoming an author?

Writing: The Overflow of Building People, Not Platforms

So, here’s the scoop: Writing should be an overflow of building people, not platforms. I get it; the publishing world often throws around the question, “What’s your platform?” as if the number of your followers determines the value of your voice. But let me challenge you to shift your focus. Instead of obsessing over the digital metrics, let’s zoom in on the real, live people in your sphere of influence.

Your First Audience: Real People in Your Life

Before you stress over your virtual audience, take a moment to identify the real, live people in your life who are a representation of your intended readership. If your message is for discouraged women, who are the women in your immediate circle who could benefit from your words? If your writing speaks to youth, how are you serving and connecting with the young people in your church or community?

Your first audience is likely right in front of you: the people you interact with daily, the ones you can genuinely impact. So, let’s dive into three practical ways to serve this actual audience.

Three Ways to Serve Your Actual Audience

Look local. Meet the needs of your church community. Your local church is a gold mine of opportunities to serve and connect with your audience. Talk to your pastor, understand the needs of your congregation, and explore how your message and method could make a difference. Maybe there’s a women’s group longing for encouragement or a youth ministry in need of fresh perspectives. Your local church community is a great starting point for building meaningful connections.

Connect in real life through serving. Address needs and make an impact. Are you passionate about a specific group, perhaps teen moms or burned-out leaders? Instead of solely reaching out through digital platforms, find ways to serve them in real life. Create initiatives or events that meet their practical needs. When you connect face-to-face, you not only make a tangible impact but also build a foundation for authentic relationships.

Make disciples. Pour your life into someone else’s. When your audience is behind a screen, it’s easy to forget that your words have the power to disciple and influence real lives. But why not take it a step further? Invest your time in making disciples. Pour your life into someone else’s, whether it’s mentoring a young writer, encouraging a struggling friend, or guiding someone on their journey with Jesus. Real-time discipleship offers insights into how your message impacts your intended audience on a personal level.

Authentic Authorship Is Rooted in Relationships

In a world obsessed with digital numbers, let’s remember that authentic authorship is rooted in relationships. Your voice carries weight not only in the virtual realm but in the lives of those you encounter daily. So, before you stress over platform numbers, look around you. Your first audience might be closer than you think.

Build people, invest in lives, and watch how your writing naturally overflows from genuine connections. The heartbeat of your message is the impact it has on real people, not only the statistics on your screen. May your words resonate with the hearts that matter most: the ones right in front of you!

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Category: Marketing, Platform, The Writing Life

Successful Authors Know a Thing or Two

By Dan Balowon March 6, 2024
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Becoming an author is like starting your own business. And, like any business, entrepreneurs research and familiarize themselves with the business environment for the category they work in. Furthermore, successful businesspeople never stop learning about the category in which they work. It’s a lifelong pursuit. Or at least until they move on to something else to focus on and become an expert in …

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Category: The Writing Life

Book Launch Secrets – Free Webinar, March 7

By Steve Laubeon March 4, 2024
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Thomas Umstattd, Jr. and I have frequently made this presentation. I don’t want you to miss out. The first 30 days your book is for sale sets the tone for the lifetime of your book. Many physical stores stock new releases for fewer than 90 days. If they don’t sell, they return them to the publisher. If they sell out, the bookstores order more. The online store algorithms show books …

Read moreBook Launch Secrets – Free Webinar, March 7
Category: Agents, Book Business, Marketing, The Writing LifeTag: Book Launch

Gentle Criticism

By Tamela Hancock Murrayon February 28, 2024
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First, let me point out how much I appreciate the respect shown by the commenters on my last blog post, “The Difference We Offer.” I appreciate the healthy dialogue and always look forward to reading comments on my posts. If only everyone could be so open-minded and cordial! One of our family stories is about a relative turning up her nose at a sushi plate, declaring, “I don’t like sushi.” “Have …

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Category: The Writing Life

Only the Rich Get Published (?)

By Steve Laubeon February 26, 2024
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The title of today’s blog came in a question that was much less confrontational but significant nonetheless. In the context of describing the extremely limited amount of money they could spend on writers conferences, online classes, training materials, etc., the writer summarized by asking, “How can an unknown writer with very limited resources expect to get their writing published?” This is a …

Read moreOnly the Rich Get Published (?)
Category: Career, Conferences, Get Published, The Writing LifeTag: Get Published

A Writer’s Prayer of Lament

By Bob Hostetleron February 15, 2024
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A few months ago, the leaders of the West Coast Christian Writers Conference had the poor judgment to allow me to teach and meet with conferees. In one of the preconference sessions, I invited attendees to lament the struggles and wounds of the writing-for-publication process, following the form the psalmists often employed. Several were willing to share their efforts and one—Judy Parker—even gave …

Read moreA Writer’s Prayer of Lament
Category: Inspiration, The Writing Life, Theology

Mistakes to Avoid at Your First Writers Conference With Dan Balow

By Thomas Umstattd, Jr.on February 13, 2024
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Writers conferences play a key role in most authors’ careers. Often, a conference is a transformative event that helps an author transition from hobbyist to professional or provides an opportunity for a connection that makes a huge difference. Unfortunately, some authors have unproductive experiences at conferences, especially if it’s their first one. It’s unfortunate because …

Read moreMistakes to Avoid at Your First Writers Conference With Dan Balow
Category: The Writing Life

Examining Your Motive: A Crucial Step in Your Writing Journey

By Megan Brownon February 7, 2024
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You’ve decided to embark on the thrilling, yet challenging, journey of writing and publishing a book. Congratulations! You’re about to dive into a world of creativity; perseverance; and, let’s be honest, a fair share of self-discovery. As a Christian communicator and agent, I often find myself surrounded by aspiring authors eager to master the intricacies of the publishing …

Read moreExamining Your Motive: A Crucial Step in Your Writing Journey
Category: Pitching, The Writing Life

For Authors With an LLC

By Steve Laubeon February 5, 2024
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If you have ever read Franz Kafka’s novel The Castle, you know the frustration of the main character trying to cut through the endless bureaucracy of the local village. There are times when we, in America, feel the same about our government’s endless need to generate new laws and paperwork. I have recommended that authors who are generating income and also need to write off expenses …

Read moreFor Authors With an LLC
Category: Book Business, The Writing Life

Wisdom From an AI Literary Agent

By Bob Hostetleron January 31, 2024
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AI (artificial intelligence) is here to stay. I’m told that using an AI engine, you can paint a picture, create a spreadsheet formula, write a term paper, research a character or setting, and even—believe it or not—compose a blog post. (See where I’m going with this?) So I decided to try it. After all, how hard can it be? Here, with no changes, is what AI produced when I asked it to “write a blog …

Read moreWisdom From an AI Literary Agent
Category: Agents, The Writing Life
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