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The Steve Laube Agency

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Helping to Change the World Word by Word

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Home » Writing Craft » Book Business » Page 10

Book Business

Goofus and Gallant Go To A Writer’s Conference

By Dan Balowon March 10, 2015
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Anything that has been around for almost 70 years with a billion copies in print should be used as material for blog posts once in a while. The kid’s magazine Highlights was first published in mid-1946 and was an integral part of the Boomer generation right up to kids currently in first grade in 2015.

One of the features in Highlights from the very beginning was a cartoon of Goofus and Gallant, teaching various social skills to kids.

Authors, editors and agents are targets of today’s post. If you will, there will be “no turn un-stoned.”

Today, consider yourself back in school as Goofus and Gallant attend a writer’s conference:

Gallant the editor has all presentation material neatly prepared ahead of time.
Goofus the editor writes notes on the airsick bags on the flight out.

Gallant the agent has all icebreaker jokes for the agent panel field-tested before arrival.
Goofus the agent releases white mice around the room before the start to get everybody “loose”.

Gallant the author has his proposal pitch materials neatly organized for an efficient presentation.
Goofus the author uses presentations to wrap up a cookie for later.

Gallant the editor listens intently to every author pitch.
Goofus the editor keeps her earplugs in, listening to Air Supply Greatest Hits on her iPod during presentations.

Gallant the agent always laughs at appropriate times to put authors at ease.
Goofus the agent laughs at author presentations to make authors leave him alone.

Gallant the author thinks of ways to effectively present their book.
Goofus the author thinks of ways to effectively hold three plates at the buffet.

Gallant the editor offers to help a new author re-write their opening sentences.
Goofus the editor talks about how he should be a famous author and no one appreciates him.

Gallant the agent has special chocolates for author meetings.
Goofus the agent eats a plate of hot wings during author meetings.

Gallant the author sits attentively in every training session learning to improve their author platform.
Goofus the author is tormented why they are not the ones teaching on the platform.

Gallant the editor takes time to carefully consider each author pitch meeting.
Goofus the editor keeps taking phone calls during each author pitch meeting.

Gallant the agent arrives on time for every appointment.
Goofus the agent arrives on time for every meal.

Gallant the author hopes to glean important insights from best-selling authors.
Goofus the author hopes to find a way to “eliminate” the competition.

Gallant the editor makes himself available to meet with anyone.
Goofus the editor wears a wig, glasses and a fake name badge to all functions.

Gallant the agent tells everyone that Steve Laube is the smartest man alive.
Goofus the agent tells everyone that Steve Laube eats Cheez-its all day when he is in the office.

Call me Goofus.

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Category: Book Business, Conferences, Get Published, HumorTag: Humor, Writers Conference

Reviews: Friend or Foe?

By Karen Ballon February 18, 2015
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Writers are a fascinating blend of contradictions. Many are introverts who have to do extroverted things—speaking, booksignings, author appearances–and do them well. They are creative, expressive people who, most of the time, live in their heads. And when they are around people, they can seem withdrawn, even remote (mostly because they’re STILL in their heads). They come across as confident …

Read moreReviews: Friend or Foe?
Category: Book Business, Book Review, CareerTag: bad reviews, Career

Largest Christian Bookstore Chain Declares Chapter 11

By Steve Laubeon February 16, 2015
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In case you missed it, last week the Family Christian Stores chain declared Chapter 11 bankruptcy. (See this link for their press release.) This is newsworthy because Family Christian Stores (FCS) is the largest Christian store chain in the country (when counting number of locations, not necessarily sales revenue), 266 stores in 36 states. In 2014 the chain did $230 million dollars in …

Read moreLargest Christian Bookstore Chain Declares Chapter 11
Category: Book Business, Legal Issues, Publishing NewsTag: bankruptcy, chapter 11, family christian stores, retail, royalties

A Picky Reader

By Tamela Hancock Murrayon December 11, 2014
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Having a book rejected by an agent or editor is puzzling, especially when the agent or editor have stated they are seeking just what we’re offering. Almost every day, my office must decline books that should be a fit. Usually the reasons are concrete (too long, too short, writing doesn’t sparkle, insufficient platform). But sometimes we’re just picky. I’ve touched on this …

Read moreA Picky Reader
Category: Book Business, Book Proposals, Craft, Creativity, Get Published, RejectionTag: Rejection

Communicating to a Distra (Hey look at that!) cted Audience

By Dan Balowon December 2, 2014
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It is pretty clear that our modern society has more distractions than any other society in human history. Combine all the conveniences of modern day life that make acquisition of food and other necessities so easy and we end up with a lot of time on our hands, which we quickly use up with all our personal media options among other things. While I write this, I am traveling by train. Across from me …

Read moreCommunicating to a Distra (Hey look at that!) cted Audience
Category: Book Business, Communication, CraftTag: Audience, Communication

Déjà Vu All Over Again – Indie (AND) Traditional Publishing

By Dan Balowon November 18, 2014
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The discussion of indie versus traditional publishing has been bothering me lately. I know it is still a relatively new issue that everyone involved in publishing needs to sort out, but what has been bothering me is that I know I have heard this kind of discussion before and could not think when. After much brain-racking, it finally dawned on me. It was in the 1980’s when personal computers were …

Read moreDéjà Vu All Over Again – Indie (AND) Traditional Publishing
Category: Book Business, TrendsTag: Self-Publishing, Traditional Publishing, Trends

Another Day, Another Change

By Steve Laubeon November 10, 2014
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It is a long standing joke that if you think you know what a publisher is looking for, wait for Tuesday. Why? Because in one meeting everything can change. Suddenly they are looking for Texas NASCAR Romance but using an Urban Fantasy setting. Acquisitions often reflect the editorial and marketing staff of a particular publisher. And that too is another area of change. Tuesday… This past Tuesday …

Read moreAnother Day, Another Change
Category: Book Business, Book Business, Trends

Are You Being Too Transparent?

By Karen Ballon October 29, 2014
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Have you seen the show Blue Bloods? Great show—I mean, how can it not be with Tom Selleck? Do I hear an amen??—that focuses on solid family connections and deals with tough, current issues. The most recent episode made me sit back and go, “Wow. I needed that reminder.” So I’m going to share the gist with you, because it’s something we all need to keep in mind. In the show, Tom Selleck plays Frank …

Read moreAre You Being Too Transparent?
Category: Book Business, Career, Communication, TrendsTag: Communication, Social Media, Transparency

2014 Bestseller List – Exciting New Developments!

By Dan Balowon October 21, 2014
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A little over a year ago I explored the issue of best-seller lists for Christian books (“The Mystery of the Bestseller List”). However, in the last thirteen months, much has changed. The New York Times is adding some new niche-lists to their collection, which will affect Christian titles. A company involved in gathering book sales data sold their research group to another company who …

Read more2014 Bestseller List – Exciting New Developments!
Category: Book Business, TrendsTag: bestseller list, Trends

How Readers Make Decisions What to Buy

By Dan Balowon September 30, 2014
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I hope you aren’t disappointed in the promise that I appear to make in today’s headline… I do not have the definitive, magic formula to successfully convince people to buy your book.  Like building an author platform, the answer is actually boring and possibly frustrating if you are in a hurry to be a success at writing. (It is always a good idea to lower expectations at the outset of …

Read moreHow Readers Make Decisions What to Buy
Category: Book Business, Book Business, Book Sales, Branding, Marketing, The Publishing LifeTag: Book Business, Book Sales, Word of Mouth
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