This is one of the keys to creating a marketing hook that makes your idea sellable in today’s crowded market.
You have less than a minute to make that hook work.
It is also called creating the “elevator pitch” or the “Hollywood pitch.” The goal is get the marketing department to exclaim, “We can sell that without any problem!” And ultimately to get a consumer to say, “I want that” or “I need that” or “I know someone who should have that.”
I recently came across a series of delightful web sites that takes this exercise to hilarious conclusions. Click through these links below and pick your favorite book, kids book, science fiction story, or movie and enjoy.
Let me know which one is your favorite. Then see if you can do the same, albeit in a more serious way, with your own idea. Then go pitch it to an agent or an editor!