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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Pitching

Pitching

How Do You Know What Will (or Will Not) Sell?

By Steve Laubeon February 24, 2025
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There is a mysterious magic embedded in the mythos of the publishing industry: the ability to pick successful books. I was recently asked, “You say ‘no’ so often, how do you know when to say ‘yes?’”

I wish I could claim that every agent and publisher have a secret formula we consult to know what will sell. Ask any group of us for that secret and we will all laugh because there is no “secret.” We have all picked winners, but we have also picked ones that didn’t work as well. However, there are some things we do rely upon when making our choices.

Experience

Soren Kierkegaard wrote that “life can only be understood backwards; but it must be lived forwards.” Such is the nature of experience. We build and learn from our mistakes and our successes. The longer I’m in the business, the signs of potential success are easier to read.

My first few months as an acquisitions editor were not stellar. I still have some of the proposals I presented to the Bethany House Publishers committee back in late ’92 and early ’93. It amazes me how patient Carol Johnson, my boss, was in those days. Eventually I got the hang of it and began finding and picking successful books.

I believe a part of that experience comes with being widely read. Experience isn’t only having a resume with decades of years listed on it. The knowledge that comes with considerable reading can help anyone, of any age, get a handle on what works and what doesn’t.

The more you read, the better you know what is being published. Being aware of the marketplace is a huge leg up on the competition. In other words, don’t pitch a new book idea with a title like The Fourteenth Wing or Jesus Came Calling or Hungry for Games. Or don’t write in a genre in which you have no knowledge or understanding. (I once asked an author, who was writing a thriller, “What author is your favorite in this genre and compare your work to theirs for me.” Their answer was “Oh, I don’t read thrillers. I don’t like them.”

Experience, in a sense, comes by living in the room where the action takes place. Living and breathing the industry, reading or sampling hundreds of books in all genres, both fiction and nonfiction. After a while, what was an impressionistic painting becomes still-life realism.

Instinct

Instinct is not something that is easily taught. Did you know that the same editor who discovered Stephen King is the same editor who discovered John Grisham? (His name is Bill Thompson.) There is an innate skill that helps with picking the best. I can’t explain it. But there are times when you just know. This writer’s work is gasp-worthy. Or you sense in them the work ethic that is going to reap huge benefits in the long run.

Think of it in terms of a baseball scout trolling the dusty fields in the backwoods of America and other countries. They watch hundreds, even thousands, of players; and their job is to find the best and brightest and give them a chance to be a part of the big stage someday.

So What? How Does That Help Me?

This is a legitimate question because it may not necessarily help you with pitching your book …. at first glance. But actually, it speaks directly to each writer who is working toward publication.

  1. Be aware of the marketplace.
  2. Read widely, beyond your comfort zone.
  3. Try to figure out why that book is a bestseller and the other one on the same topic isn’t.
  4. Let others teach you.
  5. Trust your gut. Sometimes that instinct is simple self-delusion, but often it can tell you that “this is the one.”

 

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Category: Book Business, Book Proposals, Branding, Career, PlatformTag: Agents, book proposals, Career, Pitching, What Sells, Writers

Are You Pitch Perfect?

By Steve Laubeon December 2, 2024
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A critical key to landing a book deal is the presentation of your idea in such a way that the editor or agent is completely sold on the concept. In musical terms, perfect pitch is the rare talent to name or pick out a note without having any reference point. This is illustrated by this youtube video where they clear your mind, then give you a tone, and ask you to name the note; most people fail …

Read moreAre You Pitch Perfect?
Category: Book Proposals, PitchingTag: book proposals, Pitching

Know Your Genre When Making a Pitch

By Steve Laubeon August 5, 2024
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Awhile ago I received a call that illustrates a common error a writer can make when making their pitch: the problem of not knowing the genre in which they are writing. The call went something like this: Writer: I’m calling to see if your agency handles westerns. Agent: That is a tough genre to sell in the current market, but a lot would depend on how well you can write it. Writer: Some …

Read moreKnow Your Genre When Making a Pitch
Category: Book Proposals, Branding, Conferences, Get Published, Marketing, PitchingTag: book proposals, Genre, Get Published, Pitch; Genre; proposals, Pitching

Unsolicited Proposals: Aka “The Slush Pile”

By Steve Laubeon July 1, 2024
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All literary agents receive dozens of proposals each week. Most are via email these days, but some still come via the post. Last week was a relatively slow week; my office received only 28 unsolicited proposals via email and two in the post. For the month of June, it was around 170 total unsolicited proposals received. (Unsolicited means proposals that are not from our existing clients. We get a …

Read moreUnsolicited Proposals: Aka “The Slush Pile”
Category: Agency, Book Proposals, Get Published, Rejection, SteveTag: Get Published, Pitching, Proposals, Rejection

Your Writers Conference Appointment

By Steve Laubeon April 8, 2024
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[I’ve posted variations of this article over the years. I hope that by bringing it back to the top of the pile, many of you new readers will see it!] __________ You snagged one of those valuable 15-minute appointments with an agent or an editor at a writers conference. Now what? What do you say? How do you say it? What do I bring with me? And what does that scowling person on the other side …

Read moreYour Writers Conference Appointment
Category: Book Business, Book Proposals, Conferences, Pitch, Pitching, Writing CraftTag: Book Business, Conferences, Get Published, Pitching, Proposals, Rejection

Hints for a Great Cover Letter

By Steve Laubeon June 13, 2022
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[I originally posted this piece over 12 years ago. The information still holds true, but I suspect many have not found the necessary information elsewhere, so I dare post it again. I’ve left all the comments intact since they add to the ongoing conversation. Feel free to add your thoughts.]] _________________________ Here are a few suggestions for you to consider when approaching an agent or …

Read moreHints for a Great Cover Letter
Category: Book Proposals, Get Published, Publishing A-Z, Writing CraftTag: book proposals, Cover Letter, Pitching

God Gave Me This Blog Post

By Steve Laubeon September 27, 2021
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God gave me this blog post. By invoking divine inspiration, I have guaranteed that you will read this post and possibly give me money to read more. Sound like a stretch? Then what if I just wrote or said: “God spoke to me.”“I was led to write this.”“God revealed this to me.”“I have been called to write this.”“I believe this is an inspired post.” In the Christian publishing industry, editors, …

Read moreGod Gave Me This Blog Post
Category: Book Business, TheologyTag: Pitching, Theology

Three Questions About Agents

By Tamela Hancock Murrayon May 7, 2020
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In meeting with writers on the cusp of their careers or flush with new success, we find that three big questions come to the forefront. Today, Tamela shares her answers:

How do I find a literary agent?
1)      First and foremost, visit the Agency web sites to see which ones are actively seeking the type of work you write.
2)      Talk to your agented friends to learn about their agents. …

Read moreThree Questions About Agents
Category: Agency, Agents, Book Business, Get PublishedTag: Agents, Book Business, Pitching, Proposals, Tamela

Saving the World, One Romance at a Time

By Tamela Hancock Murrayon February 27, 2020
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Often I will receive submissions of novels tying in an element of mystery and suspense with romance. Writers targeting the romantic suspense market will find difficulty in placing this type of story. Why? Because romantic suspense readers have certain expectations that won't be met with a mere element of mystery and intrigue.

In my experience trying to sell and market romantic suspense, I have …

Read moreSaving the World, One Romance at a Time
Category: Genre, Get Published, Romance, Romantic Suspense, Tamela, Trends, Writing CraftTag: Pitching, Proposals, Tamela, Trends

What Caught My Eye

By Steve Laubeon November 18, 2019
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Last week we talked about the hook, the sound bite, or the ability to "say it in a sentence." One reader asked for examples so I thought I'd give you a few.

Below are the short pitches of proposals that have caught my eye over the years from debut authors. Please realize that the sound bite is only one of many factors that goes into a great proposal. Ultimately it is the execution of the …

Read moreWhat Caught My Eye
Category: Book Proposals, Pitching, Writing CraftTag: Pitching
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