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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Pitching » Page 2

Pitching

What Caught My Eye

By Steve Laubeon November 18, 2019
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A couple weeks ago we talked about the hook, the sound bite, or the ability to “say it in a sentence.” Someone asked for examples so I thought I’d give you a few.

Below are a few short pitches found in proposals that caught my eye over the years from first-time authors. Please realize that the sound bite is only one of many factors that goes into a great proposal. Ultimately it is the execution of the concept that makes for a great book.

Your challenge will be to see if you can identify which books these are. Do you recognize them? Each one has been published by a major publisher. Three are nonfiction, the other two are novels. I might reveal the answers if no one is able to figure them out.

Also note that each has a clear idea, one of the keys to a successful pitch.

A hint for the two novels? They both won the Christy Award for best debut novel!

__________________

This Bible study concept is uniquely designed to connect to women ages 20 to 40, drawing them closer to God and closer to each other. Our generation simply does not have time for hours of Bible study a week for several months. We don’t want to fill in the blanks. We want to go deep quickly and actually deal with sin, not just learn about it. And we want to do it on our terms, engaging in raw relational discussions about struggles and hopes, while deeply considering truth and how it applies to our lives.

__________________

One woman’s battle against a corrupt government to save her son and their race for freedom.

A three-year-old boy struggles to survive in a Ukrainian orphanage. An American family senses God’s call to adopt a child from a foreign land. What unfolds is a spellbinding true-life story of commitment, sacrifice, and intrigue as a mother single-handedly takes on a corrupt foreign legal system and lives in hiding for nearly a year as she pieces together the plan that will hopefully free her from impending arrest and bring her son home to freedom.

__________________

Sticks and stones can break my bones, but words? They can always heal me.
A child whose silence holds the truth captive…
An artist whose work speaks the agony of her past…
Will they let the truth set them free?

__________________

In a world void of role models, where rebellion and arrogance are rewarded, it’s easy to wonder if raising respectful children is possible at all.

A real look at real problems with real answers from real parents. We can’t shield our children from every possible menace, but we can fortify their souls to minimize the damage. Our children can become champions rather than casualties.

__________________

A simple baggage mix-up at the airport is more than an inconvenience: it forces three people to face the baggage they are unknowingly carrying around.

__________________

Five ideas in short form. Can you name the titles and authors?

 

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Category: Book Proposals, Pitching, Writing CraftTag: Pitching

Say It in a Sentence

By Steve Laubeon November 4, 2019
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Can you present your book idea in one sentence?

Can you present that idea in such a way that the reader is compelled to buy your book?

What motivates someone to spend money on a book? It is the promise that there is something of benefit to me, the reader.

Books are generally purchased for one of three reasons:

Entertainment
Information
Inspiration

If your book idea can make me …

Read moreSay It in a Sentence
Category: Book Proposals, Get Published, Marketing, Pitching, The Writing LifeTag: Marketing, Pitching, Trends, Writing Craft

Would You Buy Your Own Book?

By Steve Laubeon May 6, 2019
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When I ask a room of writers if they would buy their own book if they saw it on the shelf at a major bookstore I am met with a variety of reactions. Laughter. Pensiveness. Surprise. And even a few scowls. How would you answer that question?

But the question is meant to ask if your book idea is unique. Whether it will stand out among the noise of the competition.

It is not a question of …

Read moreWould You Buy Your Own Book?
Category: Book Business, Book Proposals, Get Published, Marketing, Pitch, Pitching, Platform, The Publishing Life, Writing CraftTag: Marketing, Pitching, Proposals

Brainstorming: How and With Whom?

By Steve Laubeon August 13, 2018
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Brainstorming is one of the fun parts in the development of a book. The key for the author is a willingness to hear other ideas. The second, and most critical key, is discovering those with whom you should brainstorm. Those people need to be willing to have their ideas rejected in the discussions and be willing to let an idea they created to be used by someone else. It takes a special …

Read moreBrainstorming: How and With Whom?
Category: Book Proposals, Writing CraftTag: brainstorming, Creativity, Editors, Ideas, Pitching, Writing Craft

Don’t Write Your Bio, Write a “Why Me?”

By Bob Hostetleron August 8, 2018
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Once upon a time, in a land not so far away, writers who were pitching their articles or books to editors and agents included in the query or proposal a “bio” paragraph. These writers would include such things as their education, previous publishing credits, and whatever other claims to fame they could cite. Some still do that, but for many years now my recommendation has been not to write a “bio” …

Read moreDon’t Write Your Bio, Write a “Why Me?”
Category: Book Proposals, Branding, Marketing, Pitch, PitchingTag: Author Bio, book proposal, Pitching

The Slush Pile: Enter at Your Own Risk

By Steve Laubeon August 6, 2018
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The publishing world is divided between those who have read the slush pile and those who have not. If you have, then you can understand some of the cynicism and jaded eyes you see behind the glasses of an editor or an agent.

If you have not, then it is difficult to comprehend the unbelievable variety of ideas that can cross our desks.

Read moreThe Slush Pile: Enter at Your Own Risk
Category: Book Business, Book Proposals, Get Published, Writing CraftTag: Agents, Book Business, Editors, Get Published, Pitching, Rejection, Writing Craft

The Ultimate Sound Bite

By Steve Laubeon July 16, 2018
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Can you boil the essence of your novel or non-fiction book idea into twenty-five words or less?

This is one of the keys to creating a marketing hook that makes your idea sellable in today's crowded market.

You have less than a minute to make that hook work.

It is also called creating the "elevator pitch" or the "Hollywood pitch." The goal is get the marketing department to exclaim, "We …

Read moreThe Ultimate Sound Bite
Category: Book Proposals, Marketing, Pitch, Platform, Writing CraftTag: book proposal, Marketing, pitch, Pitching, Proposals, Rejection

What Does Your Reader Need?

By Bob Hostetleron June 13, 2018
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I attend many writers’ conferences, as an author, speaker, and agent. As a result, I meet and become friends with many fine people and outstanding writers. At a recent gathering, I enjoyed a spirited and stimulating conversation with an aspiring author who has a passion for reaching readers with the good news of Jesus Christ. I identify with that. But I’m not sure we ever got onto the same page, …

Read moreWhat Does Your Reader Need?
Category: Book Proposals, Conferences, Pitch, Pitching, The Writing LifeTag: Audience, book proposals, pitch, Pitching, readers

Author Says / Agent Hears

By Dan Balowon June 12, 2018
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Many aspiring authors communicate things they think are positive, or at least in the spirit of honesty and transparency, but end up being understood entirely different than the intended message. In an attempt to show commitment, an aspiring author says, “I’ve been working on this book for ten years.” An agent hears, “I am an extremely slow writer and once finished, enter a protracted spiral of …

Read moreAuthor Says / Agent Hears
Category: Book Proposals, Get Published, Pitch, Pitching, The Writing LifeTag: Agents, book proposals, Get Published, pitch, Pitching

The Wild Pitch

By Steve Laubeon June 11, 2018
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In honor of the upcoming baseball season I thought it would be fun to explore the art of pitching.

A couple years ago I was watching a Major League baseball game and the pitcher unleashed a horrific throw that sailed about eight feet behind the batter. It floated to the backstop without a bounce and everyone in the stadium wonder what had just happened. It looked like the pitcher lost his grip …

Read moreThe Wild Pitch
Category: Book Proposals, Get Published, Pitching, SteveTag: Get Published, Pitching, Proposals, Query Letters
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