Tag s | Pitching

The Ultimate Sound Bite

Can you boil the essence of your novel or non-fiction book idea into twenty-five words or less?

This is one of the keys to creating a marketing hook that makes your idea sellable in today’s crowded market.

You have less than a minute to make that hook work. But it can take hours to craft that pitch.

It is also called creating the “elevator pitch” or the “Hollywood pitch.” The goal is get the marketing department to exclaim, “We can sell that without any problem!” And ultimately to get a consumer to say, “I want that” or “I need that” or “I know someone who should have that.”

When teaching this I’ll have the writer go to the front of the class and present their elevator pitch. The writer can say the genre (fiction or non-fiction genre) and the title. Then present the pitch in 25 words or less.

Sometimes the entire class will ooh and ahh. In that moment, we all learn what an effective pitch sounds like.

Then I ask,”What is the book about?” If the class cannot answer, then the pitch has a problem.

Care to give yours a try?

25 words or less. No fudging

Genre:
Title:
25 word pitch:

Go!

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What Does Your Reader Need?

I attend many writers’ conferences, as an author, speaker, and agent. As a result, I meet and become friends with many fine people and outstanding writers. At a recent gathering, I enjoyed a spirited and stimulating conversation with an aspiring author who has a passion for reaching readers with the …

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Author Says / Agent Hears

Many aspiring authors communicate things they think are positive, or at least in the spirit of honesty and transparency, but end up being understood entirely different than the intended message. In an attempt to show commitment, an aspiring author says, “I’ve been working on this book for ten years.” An …

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The Wild Pitch

In honor of the upcoming baseball season I thought it would be fun to explore the art of pitching.

A couple years ago I was watching a Major League baseball game and the pitcher unleashed a horrific throw that sailed about eight feet behind the batter. It floated to the backstop without a bounce and everyone in the stadium wonder what had just happened. It looked like the pitcher lost his grip and could not stop his delivery. In baseball terms this is classified as a wild pitch.

Unfortunately many writers unleash a pitch on an agent or an editor before it is ready to deliver. Let me list a few actual letters I have received.

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Five Ways Getting an Agent is Like Dating

At a recent writers’ conference, I enjoyed my first “speed dating” experience. Maybe I should clarify. “Yes, you should,” says my wife. These were “speed dating for writers” sessions, in which writers sat down for rapid-fire five-minute appointments with editors, agents, and authors (many conferences provide writers with the opportunity …

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The Twelve Statements Before Christmas

I pondered whether I should write this post in verse to the tune of The Twelve Days of Christmas, but since there would be a lot of copy/paste activity involved, I didn’t feel like readers would get their money’s worth. Instead, I’ll do this in simple list form, focusing on …

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The Curse of the Writer

Speaking from an agent’s perspective…
I have more conversations with clients about their feelings of anxiety, apprehension or insecurity than almost any other topic. Almost every writer I have ever worked with as an editor or an agent severely doubts themselves at some point in the process.

Doubts occur in the midst of creation.
Doubts occur when the disappointing royalty statement arrives.
Doubts occur … just because…

It is the curse of the writer. Writing is an introspective process done in a cave…alone. It is natural to have the demons of insecurity whisper their lies. And, in a cave, the whispers echo and build into a cacophony of irrepressible noise.

Once I had an author with dozens of titles in print and over three million books sold turn to me and say with a somber voice, “Do I have anything left to say? Does anyone care?” I didn’t quite know how to reply so tentatively said, “Well, I like it!” The author responded with a grump, “But you are paid to like it.” After we laughed, we agreed that this lack of confidence would pass and ultimately was very normal.

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Yes, It’s Personal

We’d all like to think everyone will love all our books. But it just won’t happen. It’s personal, and that’s okay. Based on past posts, regular followers of this blog might conclude that I don’t like any book I start. That’s not true, but I’ll admit I’ve ditched a couple …

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