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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Writers

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How Do You Know What Will (or Will Not) Sell?

By Steve Laubeon February 24, 2025
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There is a mysterious magic embedded in the mythos of the publishing industry: the ability to pick successful books. I was recently asked, “You say ‘no’ so often, how do you know when to say ‘yes?’”

I wish I could claim that every agent and publisher have a secret formula we consult to know what will sell. Ask any group of us for that secret and we will all laugh because there is no “secret.” We have all picked winners, but we have also picked ones that didn’t work as well. However, there are some things we do rely upon when making our choices.

Experience

Soren Kierkegaard wrote that “life can only be understood backwards; but it must be lived forwards.” Such is the nature of experience. We build and learn from our mistakes and our successes. The longer I’m in the business, the signs of potential success are easier to read.

My first few months as an acquisitions editor were not stellar. I still have some of the proposals I presented to the Bethany House Publishers committee back in late ’92 and early ’93. It amazes me how patient Carol Johnson, my boss, was in those days. Eventually I got the hang of it and began finding and picking successful books.

I believe a part of that experience comes with being widely read. Experience isn’t only having a resume with decades of years listed on it. The knowledge that comes with considerable reading can help anyone, of any age, get a handle on what works and what doesn’t.

The more you read, the better you know what is being published. Being aware of the marketplace is a huge leg up on the competition. In other words, don’t pitch a new book idea with a title like The Fourteenth Wing or Jesus Came Calling or Hungry for Games. Or don’t write in a genre in which you have no knowledge or understanding. (I once asked an author, who was writing a thriller, “What author is your favorite in this genre and compare your work to theirs for me.” Their answer was “Oh, I don’t read thrillers. I don’t like them.”

Experience, in a sense, comes by living in the room where the action takes place. Living and breathing the industry, reading or sampling hundreds of books in all genres, both fiction and nonfiction. After a while, what was an impressionistic painting becomes still-life realism.

Instinct

Instinct is not something that is easily taught. Did you know that the same editor who discovered Stephen King is the same editor who discovered John Grisham? (His name is Bill Thompson.) There is an innate skill that helps with picking the best. I can’t explain it. But there are times when you just know. This writer’s work is gasp-worthy. Or you sense in them the work ethic that is going to reap huge benefits in the long run.

Think of it in terms of a baseball scout trolling the dusty fields in the backwoods of America and other countries. They watch hundreds, even thousands, of players; and their job is to find the best and brightest and give them a chance to be a part of the big stage someday.

So What? How Does That Help Me?

This is a legitimate question because it may not necessarily help you with pitching your book …. at first glance. But actually, it speaks directly to each writer who is working toward publication.

  1. Be aware of the marketplace.
  2. Read widely, beyond your comfort zone.
  3. Try to figure out why that book is a bestseller and the other one on the same topic isn’t.
  4. Let others teach you.
  5. Trust your gut. Sometimes that instinct is simple self-delusion, but often it can tell you that “this is the one.”

 

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Category: Book Business, Book Proposals, Branding, Career, PlatformTag: Agents, book proposals, Career, Pitching, What Sells, Writers

Your Obligations to Yourself

By Tamela Hancock Murrayon April 12, 2018
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Anyone who writes books knows it’s not a sprint, but a journey. Here are some tips for staying on the path: Allow Yourself Time No matter where you are in your career, allow yourself time to write. Making time may be especially hard before you start seeing income from your work if for no other reason, because someone paying you to write is a form of validation. But the more you persist, the …

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Category: Career, The Writing LifeTag: Career, The Writing Life, Writers

Two Kinds of Writers in the World

By Bob Hostetleron April 11, 2018
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I often tell developing writers at conferences that there are two kinds of writers in the world: the “hobbyist” and the “professional.” Yes, it’s an oversimplification. It’s shorthand. But I think it gets the point across. Both the hobbyist and the professional may be good writers, even great. Both may often work hard. Both are valuable and worthy of admiration. Both may publish. But there is a …

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Category: Editing, Get Published, The Writing Life, Writing CraftTag: Career, Get Published, The Writing Life, Writers

Wanted: More Choir Members

By Dan Balowon February 11, 2014
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Dan Balow

At some point in their writing career, many Christian authors express a desire to write a book that would reach the un-churched. That desire is a completely honorable and wonderful goal, just as any believer should desire to represent Christ in their lives in such a way that unbelievers would ask them questions about the hope that is in them. 

However, the inference by such …

Read moreWanted: More Choir Members
Category: Book Business, Creativity, Dan, Get Published, The Publishing Life, TrendsTag: Christian, publishing, Writers

The Writing Book for Your Year

By Steve Laubeon January 7, 2013
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by Steve Laube

Note the title of this post did not say “of the year” but “for your year.” It is rare for me to recommend books on writing because there are so many good ones out there, but this one is an exception.

The spiritual foundation of the writer is critical to surviving and even thriving in the call as an artist.  Acceptable Words: Prayers for the Writer (published by Eerdmans) …

Read moreThe Writing Book for Your Year
Category: Book Review, Faith, Reading, Steve, TheologyTag: Book Review, Faith, Reading, Writers

Proper Care and Feeding of …You!

By Karen Ballon December 12, 2012
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Thanks so much for all your thoughtful responses last week. I gained a great deal from reading and pondering them. This week, I’d like to take a look from the other side of the desk. As an author myself, I know how hard the writing gig is. And I know a LOT of authors, published and not, who have hit speed-bumps -or even felt like the Editor/Publisher/Agent semi just flattened them in the middle of …

Read moreProper Care and Feeding of …You!
Category: Agents, Book Business, Career, Craft, Karen, Writing CraftTag: Critique, help, Writers

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