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Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Writing Craft » Page 8

Writing Craft

Our Rapidly Changing Culture

By Steve Laubeon November 13, 2017
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Recently a friend commented on a book he was reading by saying, “It feels dated because the author refers to books and writers that were popular when he wrote it back in 1986. The principles in the book hold up, they are timeless, but the reading of it made me feel old.”

This is a great reminder for every author if you are writing a contemporary novel or a non-fiction book. Of course there is no way to avoid this completely (unless you decide only to quote Shakespeare or the Puritans…which creates a new set of communication problems). However you can try to be aware of our rapidly changing culture.

A Generation is only Twenty Years Long

In Biblical studies it is generally understood that a generation is 40 years. In modern times it is 20 years or so. Google.com isn’t even 20 years old yet, but has changed a generation (it was founded on September 4, 1998).

If you are a writer, you can no longer assume that your audience will understand your cultural references. In a mere six years, today’s 18-year-olds will be adults…possibly with families and jobs and children…they will be reading your books and articles.

You will only be six years older.

The bestselling products of today will be a footnote in twenty years.

November 1997 the #1 novel in the USA was Cold Mountain by Charles Frazier.

The bestselling music acts of 1997 included Jewel, Toni Braxton, Puff Daddy, R. Kelly, Spice Girls, Hanson, and Third Eye Blind.

The #1 grossing film was “Titanic” follewed by “Jurassic Park: Lost World” and “Men in Black.”

And, in 1997 Steve Jobs returned as the CEO of Apple, the company he helped launch, after it merged with his company NEXT.

The Beloit College “Mindset List”

Every year Beloit College creates a “Mindset List” which reflects the culture that the incoming Freshman class have grown up experiencing. It helps their faculty know how to relate to these incoming students. Click here for the Mindset List for the graduating class of 2021. (Don’t fail to read the discussion guide that goes along with each observation. Click here.)

I read this list every year and wonder at the speed of our cultural changes.

The college graduating class of 2021 was born in 1999. Think about it …

For the class of 2021 Zappos has always meant shoes on the Internet.
For the class of 2021 eHarmony has always offered an algorithm for happiness.
For the class of 2021 Justin Timberlake has always been a solo act (he will turn 40 the year they graduate).
For the class of 2021 Bill Clinton has always been Hillary Clinton’s aging husband.
For the class of 2021 they are the first generation for whom a “phone” has been primarily a video game, direction finder, electronic telegraph, and research library.
For the class of 2021 they are the last class to be born in the 1900s, the last of the Millennials —  enter next year, on cue, Generation Z! 

There are 60 observations in this year’s list.

Earlier Mindset Lists illustrate things even more dramatically. For this generation of future readers:

“Star Wars” turned 40-years-old in 2017.
MTV has never featured music videos.
Czechoslovakia has never existed.
They have never used a card catalog to find a book.
Wal-Mart has always been a larger retailer than Sears.
Ruth Bader Ginsburg has always sat on the Supreme Court.
The Green Giant has always been Shrek, not the big guy picking vegetables.
They have grown up with bottled water.
Operation Desert Shield, aka “The Gulf War” (1990-91) happened almost a decade before they were born.
What does it mean to dial a phone? You push a few buttons on a square pattern.
Google is a verb.
They’ve only known them as a NBA team called the Washington Wizards…not the Washington Bullets.
Smoking has never been allowed on a US airplane flight.
Food packaging has always included nutritional labeling.

Also, for these incoming Freshman, 9/11 happened when they were two years old. Pause for a moment and try to remember what major world changing event occurred when you were two or three? Then ask if it really changed the way you saw the world. Of course it didn’t…you were two. The parents were effected but the student was not. This means we have a new generation of readers who were only tangentially affected by 9/11. If you refer to the “new” war on terror be aware that it is no longer “new”.

Plus if you refer to a disastrous hurricane…remember that Katrina happened in 2005. Sandy was in 2012. Ivan in 2004. Andrew in 1992. Each reference could quickly date your material if you are not careful.

Novels set in the Vietnam War era are now being classified as “historical fiction.”

So, the next time you visualize the audience to which you are writing, realize that they don’t think like you, process information like you, or see the world the same way you do.

With all this change it is comforting to know that our Lord is the same yesterday, today, and forever. (Hebrews 13:8)

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Category: Publishing A-Z, The Publishing Life, Trends, Writing CraftTag: Book Business, The Publishing Life, Trends, Writing Craft

Beyond the Hook: Character Flaws?

By Tamela Hancock Murrayon November 9, 2017
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My husband gave me a turquoise ring I enjoy wearing. For one, the stone was unearthed from the Sleeping Beauty Mine in Arizona, which has since closed. The location seems cool to me since our agency’s corporate headquarters is located in Phoenix. And since the mine is no longer in operation, the stone possesses special cachet. But more important, my husband likes the ring and wants me to have it. …

Read moreBeyond the Hook: Character Flaws?
Category: Craft, Writing CraftTag: Characters, Writing Craft

Don’t Write What You Know

By Bob Hostetleron October 4, 2017
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I asked some of my writing and publishing friends to tell me what one “writing rule” they’d like to see go away…forever. Many of them gave the same answer. Emphatically. Author, blogger, and writers’ conference director Edie Melson said, “We need to quit killing creativity with the time-worn advice, ‘Write what you know.’ Instead, go write what you’re passionate about.” New York Times and …

Read moreDon’t Write What You Know
Category: The Writing Life, Writing CraftTag: The Writing Life, Writing Craft

Author Nuances

By Dan Balowon October 3, 2017
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Writer and humorist Dave Barry wrote, “The one thing that unites all human beings, regardless of age, gender, religion or ethnic background, is that we all believe we are above-average drivers.” The same applies to artists and writers. Most feel they are pretty good at their craft. But success as an author is a complicated mix of factors. If accuracy, neatness and timeliness were the secret to …

Read moreAuthor Nuances
Category: Craft, Creativity, The Publishing Life, The Writing LifeTag: Art, Nuances, The Writing Life, Writing Craft

Every Book is a How-To

By Bob Hostetleron August 23, 2017
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C.S. Lewis famously said, “We read to know we’re not alone.” I think that is true. But I have long subscribed to a similar statement that I see as sort of a corollary to “Lewis’s Law.” It is this: No one reads about other people. We read only about ourselves. Feel free to quote me. And send me royalties. But you might say, “How can that be, Bob? I read a lot of romance novels. They’re fiction. …

Read moreEvery Book is a How-To
Category: Craft, The Writing LifeTag: readers, The Writing Life, Writing Craft

A Few Little Letters Can Make All the Difference

By Tamela Hancock Murrayon August 17, 2017
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Recently I heard a great anecdote about one little letter. Seems our pastor did a Google search as he researched the parable of the weeds. He typed in “weed” and, well, let’s just say the topic of dandelions didn’t sprout. He had to add an “s” to find the right type of weed. Don’t try this at home and definitely not on a corporate computer. I assure you I didn’t! A couple of weeks ago my husband …

Read moreA Few Little Letters Can Make All the Difference
Category: Craft, Language, Writing CraftTag: Language, Writing Craft

Six Books I’ve Already Recommended

By Bob Hostetleron August 16, 2017
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I have been a literary agent for a whole month now. I’m still waiting for my anniversary letter and gift from the Steve Laube Agency. I’m sure it’s on the way. I would say it has been a whirlwind so far, but that would be a cliché. And clichés are old hat. But I already feel blessed by the interactions I’ve had with clients, potential clients, editors, fellow agents, and others. And what is more …

Read moreSix Books I’ve Already Recommended
Category: Book Review, Craft, Writing CraftTag: Book Review, Craft, Writing Craft

Should You Hire a Freelance Editor?

By Steve Laubeon July 31, 2017
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Katie Dale asked, “I am wondering at what stage should I have my memoir edited? After I have an agent? After I have a publisher? Before? Should I consider ever getting professionally edited before I get an agent or publisher? What’s the process?” This is a question being asked more frequently. Dare I answer with “It depends”? I have a client who has utilized a freelance …

Read moreShould You Hire a Freelance Editor?
Category: EditingTag: Editing, Writing Craft

Ask Me Anything

By Steve Laubeon July 17, 2017
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With Summer in full mid-form and some planning the rest of their year’s writing efforts, I thought it might be a good chance for you to post below any question you might have about the publishing business. Editing? Proposals? Why so many rejections? How does it all work? Will Amazon doom us all? Are bookstores dying? etc. I only ask that you keep within the topic of writing and publishing. I …

Read moreAsk Me Anything
Category: Agents, The Publishing LifeTag: publishing, questions, Writing Craft

Should I Use Song Lyrics in My Writing?

By Tamela Hancock Murrayon July 13, 2017
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While catching up on newspaper reading, I ran across an article about movie soundtracks and how uneven they can be. The article’s author offered praise for some for adding atmosphere, while opining that the soundtrack took away from other movies. But what about books? Do song lyrics offer atmosphere, or add to characterization? In my opinion, song lyrics are more problematic than they’re worth, …

Read moreShould I Use Song Lyrics in My Writing?
Category: Craft, Writing CraftTag: Song Lyrics, Writing Craft
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