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Fresh Formulas

February 2, 2012 in Agency, Branding, Craft, Creativity, Publishing, Romance, Tamela, Trends, Writing with 9 Comments

by Tamela Hancock Murray

Some have a hard time appreciating the talent involved in writing genre fiction. By genre fiction, I mean novels that fall into a defined category such as contemporary romance, historical romance, romantic suspense, or cozy mystery. Many of these novels are published by mass market publishers (like Harlequin) and fit in lines they have formed for the sole purpose of selling the genre.

These are distinguished from Trade fiction where there isn’t necessarily a specific line that has been formed to sell a genre, although there are exceptions to that “rule” like the “Love Finds You” series from Summerside Press. In publisher’s lingo “trade” means a 5 1/2″ by 8 1/2″ trim size and is probably between 80,000 and 100,000 words in length. “Genre” or “category” fiction can mean the 4″ by 6″ trim size (also known as mass market) and between 50,000 words and 70,000 words.

Critics think genre writers churn out story after story with little variation…following a proscribed formula. And while opportunities to be published in genre fiction are more plentiful than trade simply because genre lines publish a greater number of titles (see the statistics incorporated into this blog post), editors are nevertheless highly selective. They must be, because readers are right to be demanding, and genre authors must be dedicated to the craft.

Success

To be successful with a line, stay fresh and new while following the genre’s rules. When thinking of genre fiction, I like to visualize a box that needs to be filled with a story. The rules of the box include a strict word count. If you’re writing for a genre line, be sure to stay with the word count.

Guidelines for plot are concrete. For instance, with romance, the story of the hero and heroine must take precedence over anything else. The romance cannot be overshadowed, for example, by a murder mystery, a setting becoming a character in its own right, or a subplot involving secondary characters. Because of these guidelines, readers can rely on certain types of books to provide them with the stories they expect. In an uncertain world — and the world is always an uncertain place except for God’s enduring love — seeking genre books again and again offers readers comfort along with entertainment.

Twists and Turns

Once the writer learns the rules within the box, then what? Know that editors are looking for fresh ideas within the parameters of the genres they edit. To get an idea of what might work, read books from the line you are targeting. See what themes work. Concentrate on those that capture your imagination.

Interested in history? Consider researching real events that can launch a novel. For contemporary or historical, find a unique obstacle that will confront your characters so the reader has no idea how they can overcome it, and wrap a romance or mystery around it. Then plot and write. The author who stays within the rules of the line, yet comes up with a variation or twist on a beloved theme, is likely to find success and avid readers.

Your turn:

Do you read genre fiction? What are some fresh ideas you have enjoyed seeing in recent books?

Clarification on Sale of Heartsong to Harlequin

January 30, 2012 in Agency, Business, Publishing, Romance, Steve with 5 Comments

by Steve Laube

New information has surfaced regarding the sale of Heartsong to Harlequin.

In my post on Friday I made the assumption that the sale included all the backlist and the currently contracted titles. This was reflected in point #5 in the post.

That is not the case. Harlequin did not buy the backlist or the currently contracted titles. Those will remain the property of Barbour Publishing. Thus future repackaging opportunities remain for those titles. That also includes the Heartsong e-books that Barbour is releasing under the “Truly Yours” banner (also mentioned in #5 in that previous post).

Harlequin bought the brand name and the club mailing list, not the books themselves.

This changes some of the implications for Heartsong authors.

1) Heartsong authors are not suddenly going to become Harlequin authors by virtue of the purchase.

2) Future acquisitions for Heartsong, if there are any, will be handled by Harlequin. New Heartsong acquisitions have been completed for all of 2012.

3) Existing Love Inspired authors will be marketed to the Heartsong direct-mail club members (and vice versa). My assumption is that Harlequin is betting they can increase their Love Inspired direct-mail club membership very quickly.

Check back to see if there are further developments as more details come available.

Never Burn a Bridge

January 30, 2012 in Agency, Business, Defense of Traditional Publishing, Publishing, Steve, Trends with 11 Comments

by Steve Laube

The sale of Thomas Nelson to HarperCollins and last week’s sale of Heartsong to Harlequin brought to mind a critical piece of advice:

Never Burn a Bridge!

Ours is a small industry and both editors and authors move around with regularity. If you are in a business relationship and let your frustration boil into anger and ignite into rage…and let that rage descend on someone in the publishing company, you may end up burning a bridge. And that person who you vented on might someday become the head of an entire publishing company.

True Story

A salesman got into a verbal altercation with the buyer for a major chain. The salesman stormed out and called his boss asking to be taken off the account so that he would never have to talk to that buyer again. A month later the salesman’s company hired that buyer as the salesman’s new boss. (Yikes!)

A, B, C, D, & E (and beyond)

Scenario based on a true story: An author was so frustrated with her editor she wrote a scathing letter to the publisher (A) dressing down the entire editorial staff. The next year that editor moved to a different publisher (B) and when that author’s proposal was presented at a meeting, the editor relayed to the publishing team (B) the volatility of that writer.

Soon the writer was with a new publisher (C) because she was so mad with her previous publisher. Everything was great…until something set the writer off. She again melted down and with a scorched earth method set every relationship on fire…and watched it burn. A year later the marketing at this publisher (C) moved to a new opportunity at another publisher (D). And shortly thereafter the editor (C) became an editorial director at yet another publisher (E).

You see the pattern? There are technically five publishers that were burned by this author, two by action, three by proxy. Each bridge fell into the river. And guess what, this writer is now mad at her publisher (C) but is having trouble finding a new home.

A Last Example

When working as an editor I had an agent call me on the phone and berated me and our company for about five minutes. Most of the monologue was done by shouting. The agent concluded their rant by demanding to talk to our Vice President. So I called the VP with a warning and transferred the call. I later asked how the call went. My VP said everything was all peaches and cream, so why did I need to issue a warning? It became obvious that this agent just wanted to get past me to talk to “someone important,” i.e. a real decision maker. Suffice it to say I knew something about that agent that stuck with me…especially after I was promoted and became a “real decision maker.”

(Don’t ask who I have been talking about, it is irrelevant. I’ve been in the industry for 30 years and have seen a lot of things happen over a long period of time.)

What Do You Do When Things Go Wrong?

1. Talk to your agent.  Your agent’s inbox or phone line should be a safe place to vent. Do not vent to your critique group, to your writing friends, on Twitter, or Facebook, or your blog. Talk to someone you can trust. You might actually be wrong in your frustration and don’t know that what you are experiencing is supposed to happen that way. Every agent will concur that a big part of our job is helping our clients measure their frustration in a professional manner.

[[I've spoken to authors who did not have an agent and things had gone wrong with their publisher. Things that could have been easily prevented with a good contract or a solid relationship with the company. These authors now want an agent to come in and fix things. Often it is too late. So, at the risk of sounding self-serving, this is one really good reason to have an agent from the beginning.]]

2. Own the anger, but don’t let it control. It is foolish to deny that you are frustrated. But letting emotion control your actions is not a good idea.

3. Write out your thoughts and send it to your agent in an email but only if you can trust the agent not to forward it to anyone. Better yet, call your agent and read it over the phone. You are a writer! Use your gift to express your thoughts. Sometimes that is enough and you will never have to hit the “send” button. What I have done on occasion is ask that the client to write the “Angry Letter” but send it to me and only me. Many times I can edit the tone and the words and put the language in “publisher’s speak” so that everyone’s situation is respected and frustration expressed firmly but without anger.

4. Beware of bitterness or distrust. I read so many blogs from authors, both Christian and in the general market, who love to tell their tales of woe, and then conclude that all publishers and editors are evil.

Remember that people make mistakes. And sometimes businesses make business decisions that affect you negatively. I understand. I’ve been fired from a job with no warning before, I understand. But it can only become worse if you let that pain fester inside like an infection. Your craft will suffer and your calling as a writer will be stunted.

5. Remember Colossians 3:12-13 where Paul wrote: “Put on…compassionate hearts, kindness, humility, meekness, and patience, bearing with one another and, if one has a complaint against another, forgiving each other; as the Lord has forgiven you, so you also must forgive.”

By the way…

I said never burn a bridge. But I didn’t say you can’t light them on fire. There are times where you need to make a stand for what is right or point out an error. It is how you make that information known determines whether or not that bridge can still be used the next morning. But that may be a good post for another day.

Barbour Sells Heartsong to Harlequin

January 27, 2012 in Agency, Business, Contracts, Publishing, Steve with 15 Comments

by Steve Laube

Today Barbour Publishing announced they have sold their Heartsong Presents line of inspirational romances to Harlequin.

For those of us who have been wondering about the eventual buyer, this comes as no surprise. We have known they were being sold since last Fall. In December I spoke with Barbour’s president, Tim Martins, and he confirmed that the sale was in its last stages of negotiation but he could not say who the buyer would be. With their Love Inspired lines of Christian romance, suspense, and historical titles and a strong member subscription base Harlequin is well suited to sustain(?) or absorb(?) the Heartsong line for years to come.

Our agency has nearly thirty authors who are writing or have written for Heartsong in the past. We also have over twenty authors who are writing or have written for Harlequin’s Love Inspired. So, for our clients this is a pretty big deal.

There are some questions raised that have answers, and some that don’t.

1) Barbour filled the pipeline for 2012 with 52 new titles. Their Editorial staff has been contracted to manage, edit, and typeset  those properties during the transition to Harlequin. So for the first half of the year, nothing will change. By then we should know what the new acquisition strategy looks like.

2) We have no answers about the future and how these two lines will merge or evolve. And it is useless to speculate. Joan Marlow Golan who is the head of the Love Inspired team is a very sharp and excellent about communicating changes to us agents. Do not write or ask your Barbour editor on Twitter or Facebook or email to ask questions. They are now a contractor for Harlequin and it wouldn’t be fair to them to ask for “insider information” that they cannot or should not share. Instead this is where you rely on your agent for information.

3) Harlequin’s three Love Inspired lines currently releases 14 new titles per month. (Six romance, four suspense, and four historical.) Heartsong, as noted above does four to five per month (52 per year), or one third the output of Harlequin. Adding the two together, with no changes would mean an increase from 168 titles to 220 per year. We would hope that will be the case, but it may not.

4) Existing contracts will be honored as written. I’ve seen numerous publisher sales before and the past contracts remain in force in every case.

(Update 1/27/2012 at 6:30pm EST)

5) Since Heartsong books were not in the retail market the general public will not see anything different. However, recently the backlist Heartsong titles were targeted to be converted to e-b00ks (about 980 of them). Those will roll out in 2012 and would make a ready addition to the strong ebook sales that Harlequin already enjoys. And those e-books will probably be priced at $4.99 each.

6) As for the 3-in-1 or 4-in-1 collections that combined Heartsong books into one volume, we do not know exactly what will happen with that program. These are not the same as the novella collections already in place. I am talking about books like Kansas Home that combined three Heartsong books into one trade paper which was sold into the retail market.

2011 – The Year in Review

January 2, 2012 in Agency, Business, Contracts, Publishing, Steve with 6 Comments

by Steve Laube

It is a good exercise to reflect on the past year. Count the blessings, reflect on the hard lessons, and remember the good times.

The highlight was bringing both Tamela Hancock Murray and Karen Ball into the agency in late May. I was and continue to be very excited about the talent and work these two are doing on behalf of our clients.

That hard work had visible results as we secured sixty-four (64) new book contracts that will cover 113 new books. That works out to a new contract every four business days.

There were some challenges with three authors having their contracts cancelled for a variety of reasons. This is never easy, but it can happen.

Keeping track of the blistering changes in the industry would give any sane person whiplash. Amazon’s surge and Border’s demise gave many of us pause. I read over 150 pages of industry related material each week in an attempt to keep up. I like to joke that an agent’s job is to keep track 24/7 because the industry can change on Tuesday. This was proven last month when two major personnel changes were announced on the same day at two different firms…and that day was Tuesday.

The biggest publishing news event was the sale of Thomas Nelson to HarperCollins. (click here for my thoughts on that event.)

Our client list grew exponentially with the addition of Tamela and Karen. We now represent over 150 authors. It is an honor and a privilege to serve such a talented group.

We redesigned the web site early in the year which created the infrastructure to ramp up our blogging efforts. Having three agents allows us to share the blogging load so each person takes one day while I also collect weekly news articles and find something lighthearted to share each Friday. The number of regular readers has tripled since mid-year.

I spoke at seven different writer’s events around the country and also attended my 30th consecutive ICRS convention in July.

On a personal note my wife and I celebrated our 30th Anniversary and we took an Alaskan cruise along with my brothers and their wives. What made it even greater was being able to watch our daughter perform 14 times in 10 days since she was one of the dancers on board the Sea Princess. We topped off our trip by visiting my parents to celebrate my father’s 90th birthday. Then later in the year we celebrated the 100th birthday of my wife’s grandmother.

Here is wishing you all a happy new year!

The Final Answer

December 26, 2011 in Agency, Personal, Steve, Theology with 2 Comments

by Steve Laube

Hope you had a blessed Christmas!

The last four weeks I have posted what was, in actuality, an Advent series. Note the key words in each post:

Wait
Prepare
Expect
Give

 The Christmas season is one that is full of family, fun, food, and friends. But under it all is the foundation of our joy. The answer to our greatest longing. Of course, saying there is an answer assumes there is a question. Finances, relationships, job, writing, family, church, and school all ask different questions.

For me, the beauty of the Christ story is that He is the answer to every question. It has been said that “Jesus plus nothing equals everything.”

May you find that He is truly the final answer for you. And as you write and explore a life of faith may this current Advent season of waiting, preparing, expecting, and giving grant you insight into the riches that only He can provide.

The Perfect Christmas Tree

December 24, 2011 in Agency, Humor, Personal with 3 Comments

Merry Christmas!

One-Sheets versus Queries

September 22, 2011 in Agency, Book Proposals, Business, Tamela with 3 Comments

by Tamela Hancock Murray


A recent post inspired an excellent question. “Is a one-sheet the same as a query?”

Yes and no. There is some overlap, but the differences are significant.

A one-sheet gives writers a document for talking points about a project at a conference. The one-sheet can help authors be sure they convey the information they want to the editor or agent without forgetting anything critical. In turn, the one-sheet gives the editor or agent a memo of sorts to recall your pitch after the conference. This is one reason why an author photo is essential. Otherwise, the one-sheet includes information such as the book theme and brief plot summary, contact information, and sometimes another visual to make the page pop. One-sheets are often colorful and intended to grab attention. However, they are only a tool. The author’s professionalism and talent are key.

A query is a letter an author sends an agent or publisher. It is not meant to be eye-catching in a visual manner, but attention-grabbing because of the information it conveys. Professional stationery is great for hard copy, but a query letter should not include an author photo. The recipient can visit your web site for visuals. A query always includes the author’s contact information, web site address, book idea, a brief overview of the author’s publishing history and a couple of key marketing helps. Be brief by choosing only the best information to convey to convince the agent or editor that your proposal is a must-see. The standalone query letter should end with a request to submit a complete proposal.

A query letter that introduces an attached proposal is just that — an introduction. This letter offers the author’s contact information, book theme, and brief summary and perhaps a piece of information so irresistible that the recipient must stop everything to read your proposal.

Wise use of these tools will accentuate your efforts to find just the right home for your work. Add these to writing that sparkles, and you are on your way!

 

 

 

 

 

Three Questions About Agents

July 14, 2011 in Agency, Business, Publishing, Tamela with 17 Comments

by Tamela Hancock Murray

In meeting with writers on the cusp of their careers or flush with new success, we find that three big questions come to the forefront. Today, Tamela shares her answers:

How do I find a literary agent?

1)      First and foremost, visit the Agency web sites to see which ones are actively seeking the type of work you write.

2)      Talk to your agented friends to learn about their agents. Referrals are a big part of our business.

3)      If time and finances allow, attend a conference or meeting where your preferred agent will be appearing and meet the agent.

4)      Make sure to abide by the Agency guidelines when submitting your proposal. Attention to details can distinguish your submission from less professional offerings.

5)      If you don’t hear from the agent after a couple months, follow up with a respectful email.

 

When do I need an agent?

1)      You have completed a manuscript and it is, without a doubt, ready to be submitted to agents.

2)      In non-fiction, you have established an outstanding platform of significance. For example an ongoing speaking ministry, a strong Internet following, and a demonstrable fan base – that will help convince an agent (and later, a publisher) your book will sell.

3)      In fiction, your book is written to the current market. Contest awards of national significance demonstrate that industry professionals recognize your talent.

4)      Through conferences and/or contests, editors have asked to see more of your work; this is a plus, though not essential.

5)      You have been offered a book contract. (Just don’t accept the offer until you talk to an agent.)

 

Once I start working with an agent, how do I enhance the relationship?

1)      Don’t be afraid of your agent. If you are, you will never have the ideal working relationship. When you need your agent, make contact. No exceptions. (We really don’t bite. At least not very often.)

2)      Know yourself. If you want to trust an agent with secrets and be a personal friend, choose someone with the accompanying personality. If you are an “all business” type, choose accordingly.

3)      If you feel your agent is ignoring you, let that feeling be known. When you do, the relationship will become stronger. As in any relationship, communication is a key.

4)      Publishing is small industry. Never burn a bridge. The associate copy editor you scream at today will be the vice president of acquisitions tomorrow.

5)      Always abide by the Lord’s guidelines known as The Golden Rule (Luke 6:31).

 

 

 

 

 

Writing that Sings

June 10, 2011 in Agency, Karen with 13 Comments

by Karen Ball

As I’ve started the work of being an agent and building a client list, I’ve had a number of folks in different venues ask me what I’m interested in representing. So thought I’d address that here.

First and foremost, you need to know that I’m looking for books that share God’s truth. I want to work with authors whose books will change lives. Who bring the depth and wealth of their own spiritual journeys to whatever they are writing. I long for books, whether fiction or nonfiction, that are filled with authenticity, vulnerability, and powerful truth.

Second, what I’m most interested in is writing, as the title of this post says, that sings. That calls to my heart and mind, that draws me in and, in the process, changes me.

FICTION
As a writer, editor, and now agent, fiction makes me dance. I love the power of story, the wonder of words that create a world and characters that transport me and leave me better for the journey. So I’m definitely interested in writers crafting wonderful novels. And I’m open to all genres.

NON-FICTION
Yes, Virginia, I am interested in representing authors who write non-fiction. Especially what I call lyrical non-fiction. The kind of non-fiction with a lyrical, storyteller’s narrative voice. Books that share the message as, say, Anne Lamott does in Bird by Bird or Mike Yaconelli does in Messy Spirituality. Non-fiction that captures our imagination as well as our intellect, as happens with Donald Miller’s Blue Like Jazz (which I mention not, as you might think, because it’s a best-seller but because it’s one of the few nonfiction titles in the last several years that captured me as a reader). Non-fiction that sings. Here, too, I am open to all categories.

With both fiction and non-fiction, I’m happy to consider proposals from new, unpublished authors, so long as you’ve done your homework (meaning you’ve been to writers’ conferences, had your work critiqued, done the work of revising and refining so that the craft is as good as you can get it).

You can send proposals via email to my attention at pwhitson@stevelaube.com.

So…comments and questions?

 

 

 

 

 

 

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