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A is for Agent

by Steve Laube

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I thought it might be fun to write a series that addresses some of the basic terms that define our industry. The perfect place to start, of course, is the letter “A.” And even better to start with the word “Agent.”

If you are a writer, you’ve got it easy. When you say you are a writer your audience lights up because they know what that means. (Their perception is that you sit around all day thinking profound thoughts. And that you are rich.)

If you are an editor, you got it sort of easy. Your audience knows you work with words and all you do is sit around and read all day. In my editorial days I was often told, “I’d love to have your job.”

But tell someone you are an agent and there is a blink and a pause. If they don’t know the publishing industry they think “insurance agent” or “real estate agent” or “secret agent.” Or if they follow sports or entertainment they think “sleazy liar who makes deals and talks on the phone all day.” I resent people thinking that I talk on the phone all day. (Hah!)

Even at a writers conference I always have someone ask, “What is it that you do?”

Deal Maker

An agent works on commission. Fifteen percent of the money earned in a contract they have sold to a publisher on behalf of a writer. I will be bold to say that any prospective agent who asks you for money up front is someone you should stay away from.

This is the category that most people focus on when defining the role of the agent. But it is only one small facet of what we do. Two months ago I published a list of the activities our agency had recently done as a way to help dispel the myth that we are only deal makers. It is how we earn our living but only a small part of our work.

Don’t get me wrong. This is a crucial part of what we do. Our contract negotiations are critical to the long-term health of the publishing/author relationship. Last Fall I taught a course at a conference called “Landmines in Your Book Contract.” Each time I read one from an “offending” contract there were gasps in the room. There is a good reason to have a professional review any book contract you are ready to sign.

Agents: A Dying Breed?

By Steve Laube

Brachiosaurus Sunset

I’ve read a number of articles and posts recently that suggest the role of the literary agent is doomed. They all but suggesting I sharpen my resume and seek employment with legitimate work.

Of course any time my profession is being criticized I wonder if I should take the bait. This past week, instead of feeling defensive I became pensive. I cast a look back at recent days at the issues our office has addressed and asked the question, “Are we doing our job? Are we providing the services we were hired to do?” Let me take you a little behind the scenes to see the same picture I’m seeing:

  • Dialogue with a Korean publisher reminding them that their five year publishing license had expired and that we need to negotiate an extension.
  • Continued dialogue with three film companies who have all shown interest in the same book idea.
  • Helped an author understand the implications of a change in editorial oversight at her publisher.

When Your Proposal Doesn’t Sell

by Steve Laube

Unhappy young business man looking away

It happens. Despite all efforts and good intentions not every proposal we shop will end up being contracted by a major publisher. Of course our agency tries our best to keep that from happening. We carefully choose which projects and authors we represent. And our success rate is extremely high.

But that success rate is not 100%.

Here are a few examples of projects that I represented in past years that did not sell to a major publisher.

Serious Talk with your Potential Agent

What are some of the things you should ask when an agent has called to offer you representation? Here goes, in no particular order:

1) Would you go over your contract terms with me? Even though you will be reading the agency contract before signing, this is your chance to learn the main points you can expect to see.  Ask questions now. After you review the contract, don’t be afraid to ask for clarifications in writing.

Reactions to Your Career

by Tamela Hancock Murray

Often, strangers ask me what a literary agent does. Once I tell them, they’ll want to share with me that they are writing a children’s picture book. Or an aunt, cousin, or friend, is writing one. I think a lot of parents write read-aloud books because they are part of the bedtime ritual with their own children and perceive that the volume of books published means the market is vast. Unfortunately, it is not, as I discovered when I wrote three of my own, never-to-be-published children’s picture books. But I digress.

When I said that I present books to editors, an auto mechanic asked, “So you are teaching the editors how to read?”

Most people understand what I mean when I say I’ve written Bible trivia books, but conversations can get more lively when I tell them I’m the author of Christian romance novels. One recent reaction was laughter. And more laughter. I think he may have even pointed at me.

Another response: “Like, in the ads where you see ‘Meet Christian Singles’?”

Agents and Proposals: What to Expect

by Karen Ball

Last week I left you with a question: How do editors/agents get through all the proposals they receive. For me, as an editor and now as an agent, the answer was to hire someone to be my first-pass reader. In my case, this person is someone I’ve worked with now for over fifteen years. She knows me and my tastes well, and, as an avid reader and a skilled writer herself, she knows quality writing. She reviews my proposals and, based on a list of criteria I’ve given her, determines if said proposals are at a level that I should review them.

Here’s a hard truth about proposals: roughly 95% of the proposals my first-pass reader reviews, she rejects. And that percentage is fairly common for many editors and agents. When my reader determines the manuscript isn’t ready for me to review, she sends the writers something very similar to the noncommittal response most writers dislike. Honestly, I’m not that crazy about it when I receive it from editors! But I understand and accept it, because I know it isn’t the editors’ jobs to to critique the proposals I—or others, be they agents or writers–send them. Just as it isn’t my reader’s job to do so. What she’s supposed to do is determine whether or not the proposals meet my clear criteria.

So what, you ask, are my criteria?

Juggling Agent Interest

by Tamela Hancock Murray

Whether you have been sending queries simultaneously through email, the Post Office, or by pitching at conferences, you may be among the select few authors who garners interest from more than one agent. Congratulations! While interest from more than one publishing professional doesn’t guarantee a contract, the consensus is that you have a strong proposal and a good shot at success. For the sake of clarity, I am confining this post to writers who are pitching to agents. The agent would manage interest from editors.

Hiring agents isn’t something writers can practice. At least, we hope not. Don’t earn the reputation as a writer who flits from agent to agent. So this decision is extremely important. You want a good fit for the long term. The agents want the same. As you go through the process of choosing, I have a couple of ideas that may help minimize unnecessary work and trouble for all concerned:

Five Reasons Why You May Never Get Published

by Steve Laube

 

There are many factors that go into the acquisition, development, and sale of a new book. But the majority of ideas never get to that point. I thought it might be helpful to review some of the most common issues we’ve run into.

1. You Won’t Do the Work
Writing a novel, a non-fiction work, or even a short article isn’t a casual enterprise. It takes hard work to do it well. Malcolm Gladwell, in his book Outliers, has made popular the notion that it takes 10,000 hours of work before finding success. While it isn’t an exact formula there is truth to this assertion. Do the math.

If you work at your writing craft for 2o hours a week for 50 weeks it will equal one thousand (1,000) hours x 10 and the calculation reveals nearly ten years of hard work to feel like you have a chance.

Unfortunately we run into writers who have dashed off something during a lunch break and think it is worth millions.

Choosing and Courting Your First Choice Agent

by Tamela Hancock Murray

You’ve done your homework, including:

  • visiting agency web sites
  • talking to author friends about their agents
  • interacting casually with agents on social media
  • reading agents’ blogs
  • attending writers conferences as your time and budget allow

This is part of the process in helping you choose the agent you most feel you want to work with.

When deciding, think about:

  • agency’s reputation
  • agent’s reputation
  • authors the agent represents (demonstrated success with work similar to yours)
  • personality (this is where social media helps)

Reputable agents welcome being researched because we stand on our record. Of course, every agent and agency who has been in business more than a day and a half has a few detractors. Most of the time, detractors are made either because the client and agent were a mismatch from the start and/or because of an unhappy situation complicated by misunderstanding. Good agents conduct themselves in an ethical manner and your research should reveal that the overarching agreement in the writing community is that their clients are well served.

Book Industry Trends

by Steve Laube

Publishing is partly an exercise in guessing what might be the next surprise bestseller. Some of it is an educated guess based on certain trends we see in the industry and in society at large. Any exercise in naming these trends bears the risk of expressing the obvious or being out of date the moment they are stated. So bear with me as I tinker with some of the things that are either influencing trends or are trends within themselves.

The Blockbuster Mentality

If it was your money you would likely “bet” on those book ideas that you know are going to sell a ton of copies. And only those who already have a track record are assured of a ready-made buying audience. In addition, for the non-fiction writer in particular, there is a demand for the author of have a visible or quantifiable platform from which they can launch their book ideas. Much ink has been spilled on defining platform and how to build one, and for good reason.

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